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Trying to help my mom with her site

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1320Trader

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My mom has been running her web site for a few years but she is lost when it comes to advertising it on the net and I don't offer much help on the subject. A pretty good % of her visitors make an order. Any good books she should be reading? She has done search engine optimization but that just gives her a little boost in visits and then it dies back down. Any advice would be appreciated. She's not looking to become a millionaire (not saying she would'nt mind)...she just would like to stay busy.

She is starting to think that it just won't work out, so she wants to go look for a job and I really rather her not have to do that.

I don't want to sound like im plugging her site but for a reference, here it is

www.comfortgifts.com
 
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