- Joined
- Jan 20, 2019
- Messages
- 34
Rep Bank
$430
$430
User Power: 150%
The business I am currently working on probably does not have the largest market, since it is very, very niche, but I have built a solid customer base. It just isn't currently making "fastlane" kind of money, and I'm not sure that even at its max potential (assuming all things go right/best case scenario, as DeMarco says) it would be able to.
I tried venturing into something with a potentially larger customer base (via a Kickstarter), but found myself falling into Event Idealism and disregarding Process.
I thought the Kickstarter would be a shortcut as the potential market base was larger, but it pretty much felt like I had to start at rock bottom again growing up a new customer base.
Suffice to say it didn't turn out well, barely getting to 10% goal funding. I could have gotten it to 100% via a lot of hard work, but I became unsure if I was now "spouse cheating", so I let the idea go as it would need a lot of product development and marketing to hit where I even am now with my current business, and felt it would distract me from improving my current business which still has a lot of room for improvement.
What do you do in a situation where your current business is doing well, but may not be able to reach the Fastlane at its peak? Do you keep trying to improve your current business via "Monogamy" and "Commitment", or do you attempt to venture (spouse cheating?) into new markets with higher speed limits?
This seemed to me to be a sort of unreconciled point in "TMF " vs "Unscripted ": the former seems to suggest going for opportunities with higher top speeds, whereas the latter emphasizes just starting somewhere (stop "opportunity jumping" and just commit to improving something for a long period of time) and slowly build your profits from $100/mo, to $1,000, to $10,000, etc. until you eventually hit the big numbers.
I would assume the latter method is what DeMarco would defend now, as it is a newer more developed book, but I'm not sure.
Thoughts?
I tried venturing into something with a potentially larger customer base (via a Kickstarter), but found myself falling into Event Idealism and disregarding Process.
I thought the Kickstarter would be a shortcut as the potential market base was larger, but it pretty much felt like I had to start at rock bottom again growing up a new customer base.
Suffice to say it didn't turn out well, barely getting to 10% goal funding. I could have gotten it to 100% via a lot of hard work, but I became unsure if I was now "spouse cheating", so I let the idea go as it would need a lot of product development and marketing to hit where I even am now with my current business, and felt it would distract me from improving my current business which still has a lot of room for improvement.
What do you do in a situation where your current business is doing well, but may not be able to reach the Fastlane at its peak? Do you keep trying to improve your current business via "Monogamy" and "Commitment", or do you attempt to venture (spouse cheating?) into new markets with higher speed limits?
This seemed to me to be a sort of unreconciled point in "TMF " vs "Unscripted ": the former seems to suggest going for opportunities with higher top speeds, whereas the latter emphasizes just starting somewhere (stop "opportunity jumping" and just commit to improving something for a long period of time) and slowly build your profits from $100/mo, to $1,000, to $10,000, etc. until you eventually hit the big numbers.
I would assume the latter method is what DeMarco would defend now, as it is a newer more developed book, but I'm not sure.
Thoughts?
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
