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The business I am currently working on probably does not have the largest market, since it is very, very niche, but I have built a solid customer base. It just isn't currently making "fastlane" kind of money, and I'm not sure that even at its max potential (assuming all things go right/best case scenario, as DeMarco says) it would be able to.
I tried venturing into something with a potentially larger customer base (via a Kickstarter), but found myself falling into Event Idealism and disregarding Process.
I thought the Kickstarter would be a shortcut as the potential market base was larger, but it pretty much felt like I had to start at rock bottom again growing up a new customer base.
Suffice to say it didn't turn out well, barely getting to 10% goal funding. I could have gotten it to 100% via a lot of hard work, but I became unsure if I was now "spouse cheating", so I let the idea go as it would need a lot of product development and marketing to hit where I even am now with my current business, and felt it would distract me from improving my current business which still has a lot of room for improvement.
What do you do in a situation where your current business is doing well, but may not be able to reach the Fastlane at its peak? Do you keep trying to improve your current business via "Monogamy" and "Commitment", or do you attempt to venture (spouse cheating?) into new markets with higher speed limits?
This seemed to me to be a sort of unreconciled point in "TMF " vs "Unscripted ": the former seems to suggest going for opportunities with higher top speeds, whereas the latter emphasizes just starting somewhere (stop "opportunity jumping" and just commit to improving something for a long period of time) and slowly build your profits from $100/mo, to $1,000, to $10,000, etc. until you eventually hit the big numbers.
I would assume the latter method is what DeMarco would defend now, as it is a newer more developed book, but I'm not sure.
Thoughts?
I tried venturing into something with a potentially larger customer base (via a Kickstarter), but found myself falling into Event Idealism and disregarding Process.
I thought the Kickstarter would be a shortcut as the potential market base was larger, but it pretty much felt like I had to start at rock bottom again growing up a new customer base.
Suffice to say it didn't turn out well, barely getting to 10% goal funding. I could have gotten it to 100% via a lot of hard work, but I became unsure if I was now "spouse cheating", so I let the idea go as it would need a lot of product development and marketing to hit where I even am now with my current business, and felt it would distract me from improving my current business which still has a lot of room for improvement.
What do you do in a situation where your current business is doing well, but may not be able to reach the Fastlane at its peak? Do you keep trying to improve your current business via "Monogamy" and "Commitment", or do you attempt to venture (spouse cheating?) into new markets with higher speed limits?
This seemed to me to be a sort of unreconciled point in "TMF " vs "Unscripted ": the former seems to suggest going for opportunities with higher top speeds, whereas the latter emphasizes just starting somewhere (stop "opportunity jumping" and just commit to improving something for a long period of time) and slowly build your profits from $100/mo, to $1,000, to $10,000, etc. until you eventually hit the big numbers.
I would assume the latter method is what DeMarco would defend now, as it is a newer more developed book, but I'm not sure.
Thoughts?
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