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Discussion in 'Forum News, Updates, & FAQs' started by tincho1492, Jun 13, 2012.

  1. tincho1492
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    tincho1492 Bronze Contributor Speedway Pass

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    A very good article that I've saved on my Evernote. It has good ideas that will help me to make grow my startup with a low budget, and am sure that it will useful to you.The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company

    "Did you know Dropbox has spent very little on advertising, yet it is worth $4 billion? What have they done that’s made their business so successful?

    They’ve implemented many growth hacks that we’ll discuss in this article. What’s a growth hack? Instead of using traditional advertising to “buy†each new customer, it’s possible to use growth hacks to acquire customers in ways that scale. In other words, the cost of acquiring each additional customer is much closer to $0. All you have to pay for is the execution of the growth hack, and then it keeps growing your business at little to no extra cost."
     
    Mike39, Rain, Likwid24 and 3 others like this.
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    W( )LF PARKED

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    Wow they are making 200mm. Interesting article. Love the incentives for referring people or linking to your social media account.
     
  3. Rain
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    Rain Contributor Read The Millionaire Fastlane

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    $4 billion in 4 years... how's that for Fastlane?
     
  4. Mike39
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    Mike39 Gold Contributor Read The Millionaire Fastlane Speedway Pass

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    Above average read there Tincho. It's awesome, as I was reading this article, I looked down and to the left on my toolbar and there was the little dropbox icon, I personally have found dropbox very useful and its cool to know that that little icon on my desktop is another entrepreneurial success story. Really got my mind thinking about incentive marketing that I could use in the future with my businesses! (speed++ for the great read)
     
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    TK1 Silver Contributor Speedway Pass

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    Brilliant article, billions just because of the power of word of mouth 2.0
    (Who wouldn't take more free space just by invinting all your contacts?)
     
  6. BrucetonGuy
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    BrucetonGuy Bronze Contributor Read The Millionaire Fastlane

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    You know you have something GREAT when you are able to turn down a 9 figure offer from Apple.
     
  7. tincho1492
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    tincho1492 Bronze Contributor Speedway Pass

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    Me too! There is a lot of ideas that can be applied without too much money.

    Exactly! I think that (at least now) this kind of marketing is not overcrowded because it takes more effort than paid advertising, but here we see its power when done correctly.
     

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