The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • Self-Promotion Saturday Now Live!

    Have something to sell? Want to promote your design service or a YouTube channel? SELL-ME SATURDAY is your opportunity to self-promote anything within the sphere of entrepreneurship on one thread... and at no cost. Go There
    Note: Indiscriminate SEO backlinking to questionable material is not allowed.
  • Join 50,000+ entrepreneurs who are earning their freedom and living their dream.

    "Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.

    Download (Unscripted) Download (Millionaire Fastlane) Register
    Registering for the forum removes this block.

Thought Experiment

Remove ads while supporting the Unscripted philosophy...become an INSIDER.


Aut viam inveniam aut faciam.
Read Millionaire Fastlane
Oct 15, 2018

last weekend I met a friend of mine and we discussed some business ideas, that we have. In that process, we came up with some kind of thought experiment about a business concept for a side business.

So the idea is to build a brand based on products made out of seaweed. So basically, the brand would sell products, that are produced of that plant, like skincare products, supplements and food.

There are already many producers, so we thought, that we could just buy from them and white label their products.

We thought, that we could distribute the products via the brands own webshop, Amazon FBA and some other online shops, that are already selling similar products, as well as local retail.

The marketing would be on Facebook and Instagram and maybe Google Ads.

Possible Risks:
- The producers: They might not supply us anymore for a couple of reasons like bankruptcy or maybe they can‘t produce enough products. That is a minor concern with food and supplements as there are many very similar producers, but the skincare products could be a problem. When we white label the products and the producer is not suppling us anymore, we don‘t have a possibility to produce the products somewhere else.
- One among many: We don‘t have our own products in this concept, so we are basically one among many (food and supplements). If the manufacturer of the skincare products decides to market his products more in my home market (at the moment you can buy the products in some small online shops, but he does not actively have a web presence in my language), we could get into trouble. Maybe he won‘t sell us any white label products anymore or he is going to compete with us on price.
-saturated market: I haven‘t done any research on this (as this is just a thought experiment), but it seems to me, that the market is already quite crowded. This special sort of seaweed had a spike in popularity in the last couple of years, so there are already many competitors.

Possible Chances:
- Product Portfolio: It will only take a couple of months, till you get a portfolio of 10 to 15 products. Also there is a chance of cross-selling ...
- Brand: If we manage to establish the brand, the customers would come back to us.

At that point we didn‘t have enough time left, so we had to stop the thought experiment.

I am curious, what you think about it. Do you have additional ideas regarding chances and risks? Could such a business work in the long run?

As I already said, this is just a thought experiment and we are not planning to execute it, but nonetheless I am interested in your opinion.


Don't like ads? Remove them while supporting the forum. Subscribe.


Read Millionaire Fastlane
Jun 15, 2018
If You are starting and want to do it on Your own with small investment - only thing is if You use (and like) such products or not.
If You do, You will know what is good / will choose best products / your clients will return / your business will grow.
Saturated market is often only in perception - many businesses are made by people with little or no knowledge what they are selling (just catching a trend) - You will have natural advantage over him.

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Sponsored Offers

  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
Just bought 5 of your Upwork courses. Thanks for making valuable content Lex!
  • Sticky
MARKETPLACE Kill Bigger Incubator
I've just concluded my program with Kyle. The incubator gave me what I wanted. Now, working on a...
  • Sticky
MARKETPLACE Fox's Web Design Guide: Earn $100K this year (Yes, 2020!) and Go Fastlane
Thanks for the detailed response. I see it similar, in the beginning, you have only a small...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Thanks for your offer to look at my book. Here's the link to the squeeze page Buy The Prosperous...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
The day I can afford to pay 800 a month to have someone keep me accountable is the day I've won...

Forum Sponsor


New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom