This article, one that many of you will be familiar with, explains why it is so important to focus on meeting customers needs rather than on selling products. If you haven't read this before (or if it has been a few decades since you last read it) then I highly recommend that you take the time to understand the important lessons contained within:
Marketing Myopia by Theodore Levitt
Its message is as relevant today as it was when it was first written.
Marketing Myopia by Theodore Levitt
Its message is as relevant today as it was when it was first written.
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