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The Truth About Selling on EBAY - My Story

OzzieRob

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May 3, 2013
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I just wanted to share some of my life and experiences selling on ebay and hope some of you people out there may benefit from my post whether you are a wannabe, newbie or old hand to eBay. Yes, i had all the grand delusions that I mentioned but why not?

If you are like me you have spent the last 5-10 years of your life trying out various e-commerce websites and auction sites such as Oztion (now called Quicksales) or the more well known names such as Amazon, eBid, eCrater, Etsy and eBay.

The allure to most sellers is to make a quick fortune by selling products on the internet to capture the growing online market while seeing the decline of traditional retail stores.


It is easy to THINK BIG as the various motivational gurus would like us to do so we listen intently and start dreaming up everything BIG like a lotto winner would do such as travelling to exotic places with our loved ones while Twittering our friends on the beach while at the same time checking our Facebook like page and then dining out in 5 star restaurants every night of the week without looking at the right side of the menu ! or how about even rolling the dice big time at the Casino de Monte Carlo while your PA parks your Ferrari at the front door. But it only gets better as the next day you decide to take your yacht out on the beautiful calm blue waters while your helicopter waits to take you back to your luxurious beachside mansion where your butler and housekeepers have prepared a gourmet meal for you and your friends. Sounds great doesn’t it? But reality bites !!


I am not against this way of thinking as these things do happen everyday to many of us (plenty on this forum !) and as the saying goes that “You get what you FOCUS on”. And after all if you don’t have a dream how are you supposed to achieve it?


I believe that having a passion for what you do can achieve all the above if you love what you do. Most of us know that success or wealth or both never comes easy but it is possible for anyone who can make a plan and stick with it.


Personally i never found my passion for jewellery until i was in my mid-thirties after having finished a Bachelor of Business degree in accounting/marketing and travelled through France and the UK as a backpacker and enjoying the antique shops and markets. At first i thought i would stay to become a Chef and train at the Courdon Bleu School in Paris as i realised accountancy was not for me but the Cordon Bleu School was and still is an expensive course so i decided i would save and try out another private cooking school in my own hometown here in Perth, West Australia. As fate would have it i broke out in a rash while trying out nearly every recipe in the Margaret Foulton cookbook ! Gees, what will i do now i thought?


On weeknights after work at a bottled water company in the accounts department i would set up a company website in my spare time for my startup employer (now publicly listed) as i enjoyed doing this as a hobby.


After showing my boss the webpage design he offered to pay me some money for actually doing something i enjoyed doing in my free time!! By the way i didn’t accept the money or become a webdesigner but i had to sit down and think about what i really wanted to do with my life as i was not an office type of person where creativity isn’t allowed.


After reading Steve McKnights 130 properties in 3.5 years book while waiting at the dentist i was ready to take ACTION so i bought a house before the market boom in 2002 and then forgot all about the book after i quit my job and wanted to travel. 5 years later i started reading more books from authors such as Michael Yardney and Margaret Lomas and invested in another property which allowed me to take out available equity to start a business. Little did i know that the boom would come and i got lucky !


This was Pre-GFC days for those of you who never experienced the market boom in 2002 -2006.


Now that i have been an eBay seller for 6 years i can fairly say that it takes a lot of blood, sweat and tears to keep this auction site going. But the satisfaction and challenge of making a go of it day in and day out becomes enjoyable if you enjoy helping customers and you actually have an interest in what you make or sell so you can persevere when the economy goes down or you face stiff competition.


For those of you wishing to become an eBay seller there will be serious challenges ahead but also opportunities. There is no doubt you will need to spend 10 hours everyday in the beginning setting up your website for auction and BIN listings, take good photos, research for products that you can establish in a niche market, ongoing advertising, bookkeeping, packing parcels, deliveries, interacting with customers and plenty of emails ! Using social media sites such as Facebook, Google Plus and Twitter to keep your Google indexing as high as possible in the search engines, borrowing funds from the bank to pay suppliers and eBay fees, upgrading your computer, upgrading your software every few years, expanding your product line when competition arrives, backing up your data weekly (seems to be more storms and floods these years so this is a must !) watching your competitors closely. There are a lot more things to consider in the startup years and even if you grow, most of your profits if any will go back into investing in more products ! Forget about an income for the first 5 years as you will be paying back loans in that time. Eventually if you grow big enough you will take on staff and perhaps have a brick and mortar store.


There is no quick way to wealth through any e-commerce platform and those who do achieve wealth are usually in the right place at the right time, very hard workers to the point of being extremely obsessive, very lucky and visionaries. Often the wealthy we see in the media sell to the masses and are usually authors of top selling novels, actors of blockbuster movies, top athletes, social media web developers, apps developers and property developers.


Steve Jobs got it right when he said "If you love what you do you will succeed because there are just too many problems to solve and if you don’t love what you do you cannot sustain this kind of effort for a long period of time"

After reading Mike's TMF book i noted that Steve meant that it is loving what you do ie being an Entrepreneur and not what you sell ie products. Who cares about the products if the profit margin is good. Good on you Mike for making this a point in your book.

Now I know dropshipping isn't exactly fastlane but I've got a supplier who is in Asia and has accepted to do this for me and will help me move into the fastlane.

A few things i asked myself before committing to dropshipping:

* Is my supplier already offering droppshipping to anyone?

No...awesome = less crowded market

* Is the supplier reliable?

Yes...been my supplier for over 5 years but i never considered
asking about dropshipping as customers would think my
stuff is cheap crap if they see it comes from Asia since
i'm selling valuable jewellery. Less risk now as i have
thousands of good feedback.

* Does the supplier have a few good photos of each product?

Don't know yet until next week...This is make or break for me
as i won't sell using their blurred stock photo. Do i pay them to
take good photos of each piece or do i fly overseas and stay
for 2 months to take photos myself?

I'm still getting waiting for them to answer all my questions such
as cost to ship 1 piece, my business name on package (not
theirs), paypal payment for single piece otherwise wire transfer
would cost $50 (my bank plus middlebank fee), return policy for
a damaged piece.

BTW, this is my experience only as i'm no expert.
Ebay is a numbers game.

You need to list at least a thousand products if you are selling established products to make a full time living doing this otherwise you end up spinning your wheels for years for low income
 
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5holiday

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Jun 7, 2012
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Awesome post.

I've always been curious about ebay selling. What do you think about the following thoughts:

1 - people should consider ebay as a lead generator + ecommerce platform. ebay provides traffic and a platform. if you could get the traffic yourself and use something like shopify - you would essentially be doing the same thing.

2 - ebay traffic is sometimes better than regular paid traffic because even with payperclick you pay before you generate sales. ebay fees are after sales.

3 - its hard to create a brand on ebay.
 

OzzieRob

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May 3, 2013
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Awesome post.

I've always been curious about ebay selling. What do you think about the following thoughts:

1 - people should consider ebay as a lead generator + ecommerce platform. ebay provides traffic and a platform. if you could get the traffic yourself and use something like shopify - you would essentially be doing the same thing.

2 - ebay traffic is sometimes better than regular paid traffic because even with payperclick you pay before you generate sales. ebay fees are after sales.

3 - its hard to create a brand on ebay.

1. You certainly can do lead generating from ebay but i prefer to do this the other way around. ie providing a link on my website to ebay using SEO and using SEO to get traffic. I'm product oriented so not too sure about lead generating for services.
If you're linking from ebay from your About Me page to your website then ebay is pretty strict as you need to sell the exact same products on ebay at the same or higher prices and not lower. Best to check with ebay on this as the rules can change at the drop of a hat.

I use auctiva commerce which everyone on the auctiva forum including myself thought was owned by ebay. It has a built in shopping cart and seems pretty good as it's only $10 month. The last time i visited, most forum members dropped off when Google started charging for product listings. The traffic i was getting was huge but now traffic has slowed so i use SEO which helps a lot.
I've used up all my friends free $100 Google Adwords as he has an ebay store in Canada but even with selected keywords PPC doesn't work for me.

I hear BigCommerce being bandied about a lot on this forum. It seems rather expensive for a newbie but probably the way to go after building up quite a few sales. I may go this way too soon as Auctiva is a nightmare to do editing.

I'm selling jewellery although it is getting way to much work packing parcels and customers expecting next day delivery so i am looking into both hold + dropship.

ebay can be hard as you don't have control. For example, i just lost my Top rated seller status because my carrier Australia Post take too long to deliver my customers parcels even though i do same day express delivery. I found out i am out of the guaranteed delivery network which slows deliveries down sometimes. Until my next monthly review by ebay i wait in hope that i get my Top Rated seller rating back.

Being a Top Rated seller is important as it means that that none of my stuff can be found in Best match which is the default search that most customers use.

My sales plummeted from around 200 week to 50 week which means that i need to get cracking with doing more and more SEO for my website.

So if you read TMF you can see that it pays to diversify and have your dollars doing pushups in other avenues such as your own website where you have more control.

My ebay and e-commerce income goes into buying real estate but it's not a real money earner. Capital growth is king.
You have more control with real estate but the banks are in control until the mortage is paid off.

2. Yes, ebay do certainly promote a lot so the traffic is probably the best around. Not sure about Amazon as i sell jewellery which is a restricted category.

3. Creating a brand is easy. All you need to do is put your own label on your product. Building a brand is the hardest. If you have a niche market, branding is the way to go. Branding is not worth it IMO until you have established a good track record in sales.
Just imagine if you spend a fortune on branding and then suddenly you have 20 copycats on the scene with the same product from China at a much lower price.

In hindsite it seems that it wouldn't take much for the house of cards to fall down as manufactures are jumping in on the bandwagon with ebay but i find that most customers still prefer to buy local even if China does offer lower priced products.

These days i hold stock and am currently looking into dropshipping as well using multiiple websites.
 

Talisman

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May 19, 2011
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Australia
Hi Rob,

How about those AusPost postage rates eh. I should start an ebay/online commerce only postal service for my next venture - sell shovels in a gold-rush and all that. The knick-knack market would boom if it was large-envelope prices for up to 50-75mm depth but max 250g or something. Normal $20 item = 1/3 to supplier, 1/3 in postage, and 1/3 to me - highway robbery.

<end mini rant>

I disagree with a few things you said though, brand is always worthwhile - particularly if it pushes them to your ecommerce store/other products of yours, or you have a likely repeat-sale product (dog food or something). Just means the customers don't have to research as hard to find good stuff they can trust, if you have it - there's no need for social proof, there's "previous purchase proof".

eBay's just a sales channel, and traffic channel, just need to find more. Not sure what you're doing wrong with PPC, but I've had good experiences with it, particularly google shopping (which is where your online store can really shine - eBay does list items on it as well though, but it's cool when you do a google search and see that 3 of the 6 products shown are yours haha).

Not sure if you've read Vigilante's thread on eCommerce, labelled "Addicted to Passive Income Deposits". There's also more stuff on the "Inside" forum, and valuable learning tools (this is not a sponsored post haha).

Cheers.
 
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OzzieRob

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Funny as I had the same thoughts regarding AP. Platinum express has been discontinued as i spoke to a customer rep recently so it looks like express post with signature is the way to go now.

No look, there's nothing wrong with branding as i'm a uni graduate in this field but personally i would avoid it in the beginning until there are some good sales happening. To be honest how many people who started out selling on ebay are still selling the same product today? Yes, a lot of my stuff is in google shopping, bing.

PPC may work but I just haven't found a way to make it work for me yet. I'm still using Facebook, twitter, google plus and a few other good sites that hopefully take me to the top of google

Okay, thanks for Vigilante's thread. I'll check it out.

Do I need to be a multimillionaire to join the inside forum or will millionaire do :)
 

Talisman

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Haha it's just a subscriber area, I wouldn't even be allowed to shine shoes in there if it was millionaires only. :)
 

Talisman

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May 19, 2011
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Ah sorry, I didnt realise it was moved. It's a great motivational thread, that and Will Mitchell's is what got me interested in looking at eCommerce in a serious way (but it sounds like you're already killing it online).

Here is Will's thead, which links to his blog post about it, it basically outlines how to source products from China, how to avoid pitfalls,t hat sort of thing, great for starting up.
https://www.thefastlaneforum.com/pr...p-guide-how-find-profitable-product-sell.html

If you have any pearls of wisdom for finding products, pitfalls and lessons you've learnt - I'd love to hear about them.
 
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OzzieRob

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May 3, 2013
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Perth, Australia
Ah sorry, I didnt realise it was moved. It's a great motivational thread, that and Will Mitchell's is what got me interested in looking at eCommerce in a serious way (but it sounds like you're already killing it online).

Here is Will's thead, which links to his blog post about it, it basically outlines how to source products from China, how to avoid pitfalls,t hat sort of thing, great for starting up.
https://www.thefastlaneforum.com/pr...p-guide-how-find-profitable-product-sell.html

If you have any pearls of wisdom for finding products, pitfalls and lessons you've learnt - I'd love to hear about them.

Thanks DavidofMN and Talisman.

Talisman, i will read Wills blog and also try to post some more info when i find the urge to do it.
Re: finding products: Good ol alibaba of course. But the US has awesome products too as they are much cheaper than Australia.
As you probably know that the cost of labour over there is cheaper than Australia so it makes sense to import from the US or Asia.
For example, my old boss has amassed a fortune with a water machine imported from the US and there is still room for competition in Australia. My old boss is waiting for Coca Cola to buy him out and i'm sure it will happen soon if he accepts the offer.

As for me, No i am not killing it online to be honest as timewise i've spend the last 5 years trying out SEO and mucking about with ebay and my website so i am nearly over it to be honest.

This is the kind of forum i have been longing to join for ages but i never found it. It has given me the extra motivation i needed.

Most other Entrepreneur sites are so weak that i end up on on the propertyinvesting.com forum

As i am still new to this forum i am burning the midnight oil almost everynight now reading threads as there is so much good information.

I'm kind of intrigued reading an old thread by member Laverdure and affiliate marketing. I believe zen******* taught him the ropes?
It's all speak greek to me :)
 
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