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As many folks know,
I'm a new product development bunny which means...
surprise, surprise...
I'm constantly looking for new products to develop.
Sure, if you're looking for a single good idea,
you could strike it lucky and trip over it,
but if its your business...
then it has to become a process.
That's where
The Trendmaster's Guide by Robyn Waters
comes in.
The book is small and short.
If you merely read the book,
you could finish it in about half an hour.
But you can't merely read the book.
That would be a waste.
Ya gotta implement this trend guru's system
(she helped Target become trendy way back).
Pieces like...
Connecting the dots
"An interesting fact catches your attention.
A related tidbit pops up out of nowhere.
A random comment reinforces a budding thought.
Hey... pay attention!
Your trend dots are begging to be connected.
Taken individually, each "dot" may not mean a lot.
Connected, a pattern emerges that often points to a developing trend -
in time to do something about it."
I like this book because it is very similar to my process.
I also like that its short (no fluff) and that it uses REAL examples.
I'm a new product development bunny which means...
surprise, surprise...
I'm constantly looking for new products to develop.
Sure, if you're looking for a single good idea,
you could strike it lucky and trip over it,
but if its your business...
then it has to become a process.
That's where
The Trendmaster's Guide by Robyn Waters
comes in.
The book is small and short.
If you merely read the book,
you could finish it in about half an hour.
But you can't merely read the book.
That would be a waste.
Ya gotta implement this trend guru's system
(she helped Target become trendy way back).
Pieces like...
Connecting the dots
"An interesting fact catches your attention.
A related tidbit pops up out of nowhere.
A random comment reinforces a budding thought.
Hey... pay attention!
Your trend dots are begging to be connected.
Taken individually, each "dot" may not mean a lot.
Connected, a pattern emerges that often points to a developing trend -
in time to do something about it."
I like this book because it is very similar to my process.
I also like that its short (no fluff) and that it uses REAL examples.
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epf fup'v xussz tu nadj ecuav vji siwoix. Edefinodt ugvip fup'v jewi nadj iyqisoipdi qavvoph vjopht opvu qsedvodi, tu O'n tasi epzupi siefoph vji cuul dep veli vji opgu xovj e qopdj ug temv. O'f muwi vu sief ov katv vu tii og O dep tviem epz ofiet 
