lowtek
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Thanks for sharing, but not because the content is valuable. But thanks because it's a teachable moment.
Many people new to the "game" run across these sorts of articles, which are really just thinly veiled marketing pitches and/or fluff to get a little bit of SEO juice amidst all the noise on the internet. The material parrots what they've read in other reputable sources - you yourself linked it back to TMF .
This gives the guy some credence, since he's saying stuff that isn't entirely stupid or off the wall. Sure, our thoughts help define our reality (that relationship is reciprocal by the way), but why consume such content from this guy?
What's the harm, you may ask? It's just a blog post.
The harm is that there's a strong possibility that at some point you may reach out to this guy, or someone like him, to help you in the process. There's an almost certainty that if you do so, you will end up disappointed and several hundred bucks poorer.
While legitimate coaches can be worthwhile, as their experience can shave off some of the pain from the learning curve for you, there are many many charlatans in the industry.
For people new to entrepreneurship, these folks can be tough to spot. It can be difficult to know who to listen to and who to be wary of.
Here's my own process for spotting these types:
1) Do they possess the expertise in the area they claim? He says he's a marketing coach, so how is his marketing? Well, after looking at his main page I can't tell you why I should pick him over the other 100,000 marketing coaches out there. Marketing 101 is to define your unique selling proposition. Why the hell should anybody choose you, your product, or your service? It may be buried somewhere in there... but I'm not going to dig around to find it.
2) He offers coaching AND consulting services - really what is the difference? Just looks like he's padding stuff to me, because he couldn't figure out how to make the wordpress widget have two fields instead of three. It's a subtle point and you may think it's stupid, but he's a marketing coach. Good marketing leaves no confusion, and that's all he's left me with.
3) Identifying as a CEO and founder when you are a one man operation. This is strange to me - what is he the executive of? His cat? I love cats, and mine is critical to my success, but I would never profess to be her CEO just to pad my resume and make myself feel important.
There's nothing shameful about being a freelancer, but it's all about the framing. Why the claim to grandiosity?
4) How about past success, either personal or for other coaching clients? I have no idea what this guy has accomplished in life. He's just a warrior. And an entrepreneur.
With no employees.
I don't see an intro thread for you, so I don't know how far along you are. You may be beyond the stage of being vulnerable to guys like this, and just genuinely thought the article was valuable. If so, then yes please keep hustling and less reading of content from these types.
But for those of the other newbies here who can't spot these types from a mile away, go back and reread what I wrote and internalize it. Tune up your BS detector and be careful out there.
It's a jungle full of predators with basic wordpress sites, warrior mentalities and CEO titles.
And you're on the menu.
Many people new to the "game" run across these sorts of articles, which are really just thinly veiled marketing pitches and/or fluff to get a little bit of SEO juice amidst all the noise on the internet. The material parrots what they've read in other reputable sources - you yourself linked it back to TMF .
This gives the guy some credence, since he's saying stuff that isn't entirely stupid or off the wall. Sure, our thoughts help define our reality (that relationship is reciprocal by the way), but why consume such content from this guy?
What's the harm, you may ask? It's just a blog post.
The harm is that there's a strong possibility that at some point you may reach out to this guy, or someone like him, to help you in the process. There's an almost certainty that if you do so, you will end up disappointed and several hundred bucks poorer.
While legitimate coaches can be worthwhile, as their experience can shave off some of the pain from the learning curve for you, there are many many charlatans in the industry.
For people new to entrepreneurship, these folks can be tough to spot. It can be difficult to know who to listen to and who to be wary of.
Here's my own process for spotting these types:
1) Do they possess the expertise in the area they claim? He says he's a marketing coach, so how is his marketing? Well, after looking at his main page I can't tell you why I should pick him over the other 100,000 marketing coaches out there. Marketing 101 is to define your unique selling proposition. Why the hell should anybody choose you, your product, or your service? It may be buried somewhere in there... but I'm not going to dig around to find it.
2) He offers coaching AND consulting services - really what is the difference? Just looks like he's padding stuff to me, because he couldn't figure out how to make the wordpress widget have two fields instead of three. It's a subtle point and you may think it's stupid, but he's a marketing coach. Good marketing leaves no confusion, and that's all he's left me with.
3) Identifying as a CEO and founder when you are a one man operation. This is strange to me - what is he the executive of? His cat? I love cats, and mine is critical to my success, but I would never profess to be her CEO just to pad my resume and make myself feel important.
There's nothing shameful about being a freelancer, but it's all about the framing. Why the claim to grandiosity?
4) How about past success, either personal or for other coaching clients? I have no idea what this guy has accomplished in life. He's just a warrior. And an entrepreneur.
With no employees.
I don't see an intro thread for you, so I don't know how far along you are. You may be beyond the stage of being vulnerable to guys like this, and just genuinely thought the article was valuable. If so, then yes please keep hustling and less reading of content from these types.
But for those of the other newbies here who can't spot these types from a mile away, go back and reread what I wrote and internalize it. Tune up your BS detector and be careful out there.
It's a jungle full of predators with basic wordpress sites, warrior mentalities and CEO titles.
And you're on the menu.