f*ck me, you just open my eyes! This isn’t about an event it’s about my dependency on “security” (or false security). I’ve been beating myself up thinking about switching slow lane to fast lane and never considered merging as an option l. This is really big for me!
After I read this I got a shower and in the shower I had an epiphany. The medium income for chiropractors is 80k/ year. If I did something that made me 50% more to where I’m generation taking home 120k/year and taught other doctors how to do that there’s built in value. For example if I have a killer system for marketing, scheduling and educating house call patients that made me 10k/ month with minimal hours (chiropractors like time off) and it was reproduce-able I could create online training modules or even franchise.
This approach is a merging approach, where I slowly start attaining and tearing house call patients and create systems. I don’t need much to replace my income so I could quit my job. Then focus on the macro details: website, software, apps, marketing all details that would be needed for me to run with ease and needed for a franchisee.
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You can also add extra activities to your chiropractic practice to add value for customers who want more than a basic treatment, such as massages! Russel Brunson uses this example specifically in his book Dotcom secrets about building a “ladder of value” for those people who want to spend more.
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