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Testing a Need without a Product?

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Robber Baron

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In the development stages of bringing a new product to market. While I am getting the typical "yea that sounds like a good idea / I would buy it" lip service, I don't know how many people would actually put their money where their mouth is.

I was thinking of investing into marketing, creating a landing page / sales channel, and when people try to check out with an actual purchase, say the product is sold out?

At least then I can look at those metrics and see if the product is attracting valid buyers.

I would look to perform this "test" for a month, and if the numbers look promising, I would be able to actually fulfill orders in 45 days. So there wouldn't be any excessive lapse between test and actual delivery capability.

Or would a tactic like this ruin the product / brand?

Or is anyone aware of another mechanism of testing whether people would actually purchase?

Thanks.
 
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Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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