I'm selling a brick and mortar product to a market segment not inclined to make purchases over the internet, or over the phone without seeing the product. I have found that this market segment responds best to seeing a short demo of the product and/or using it hands-on.
I am bootstrapping an already strapped-for-cash business and going the route of turning some of my best (and most passionate) customers into independent salespeople by offering lucrative price breaks on my product, a buy-back option for unsold merchandise, and flexible terms.
It also helps that my customers spend most of their year traveling independently and interacting primarily with other members of my market segment.
Do you see any potential pitfalls to this, or have any advice to improve this concept? Has anyone tried a similar concept with any success?
For those of you familiar with the 80/20 rule, what kind of commissions (or price breaks, in my case) best motivate salespeople, and at what point does a higher commission see little increased benefit?
Does anyone have any knowledge of (for tax and employment purposes) how likely the government (in the US) is to view this relationship as genuinely an independent contractor relationship?
Thanks in advance for your feedback.
Update: The item's MSRP is ~$100 (<$25 cost), but most customers think that it is underpriced and I wouldn't take offense at anyone marking it up a little higher.
I am bootstrapping an already strapped-for-cash business and going the route of turning some of my best (and most passionate) customers into independent salespeople by offering lucrative price breaks on my product, a buy-back option for unsold merchandise, and flexible terms.
It also helps that my customers spend most of their year traveling independently and interacting primarily with other members of my market segment.
Do you see any potential pitfalls to this, or have any advice to improve this concept? Has anyone tried a similar concept with any success?
For those of you familiar with the 80/20 rule, what kind of commissions (or price breaks, in my case) best motivate salespeople, and at what point does a higher commission see little increased benefit?
Does anyone have any knowledge of (for tax and employment purposes) how likely the government (in the US) is to view this relationship as genuinely an independent contractor relationship?
Thanks in advance for your feedback.
Update: The item's MSRP is ~$100 (<$25 cost), but most customers think that it is underpriced and I wouldn't take offense at anyone marking it up a little higher.
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