Competition is a good thing.
If a customer poses that concern (a reminder most beginners in business love to invent scenarios), use it to your advantage. How? Respond with a powerful question.
For example:
Customer: If you specialize in *niche* websites, then that means you work with all my competitors. Wouldn't that put us at a disadvantage?
You: Do you envision a website being the biggest attribute that would distinguish you from your competitors?
Customer: No
You: I wouldn't hope so. Ready to get started?
If a customer poses that concern (a reminder most beginners in business love to invent scenarios), use it to your advantage. How? Respond with a powerful question.
For example:
Customer: If you specialize in *niche* websites, then that means you work with all my competitors. Wouldn't that put us at a disadvantage?
You: Do you envision a website being the biggest attribute that would distinguish you from your competitors?
Customer: No
You: I wouldn't hope so. Ready to get started?