Well it seems like a marketing problem? Check how the product is marketed and adjust the approach.
Maybe there is no traffic to the website, maybe there is traffic but no sign ups or you have sign ups and the conversion to paying customers is the problem. Each step can be optimized. Consult a professional marketeer.
Maybe there is no traffic to the website, maybe there is traffic but no sign ups or you have sign ups and the conversion to paying customers is the problem. Each step can be optimized. Consult a professional marketeer.