Slowlane even though following CENTS

[ric2020]

I want to discribe an business story that does not take off in part of beeing successful:

The guy (who studied IT and is a professional operas singer) wanted to follow his passion and invented an webapplication where musicans from all over the world can improve their singing skills buy watching instructional videos with experts while singing. It is done simultanously with a guy who conducts while singing. His project was even sponsored by the EU with 100.000 €, so the guy could programm it with another guy without investing money. His conductors are highly skilled people that got a lot of prizes. His webplattform was voted 2012 with even with an innovation award. So far it looks all fine. Musicans (mainly classic singers, like opera singers) can buy a membership for around 40 €/ year and buy some upgrades so that the average user pays him 50€/ year. But even though his plattform is online and he follows all rules by CENTS his business does not want to take off. His yearly revenue is just 5000€/year that are 100 users/year.

He follows all rules by CENTS and so it should be successful, i just think the only reason it has attracted just 100 paying users per year is because his business is in a special niche so that not so many users pay the service.

I would love to give him further advice and hope you can give some tips what is going wrong with his business!

Thx in advance for any advice you can give.

 

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[Raja]

jux ot tdemi gamgommif?

 

[thewalkingtemple]

O xepv vu fotdsoci ep catopitt tvusz vjev fuit puv veli ugg op qesv ug ciioph taddittgam:

Vji haz (xju tvafoif OV epf ot e qsugittoupem uqiset tophis) xepvif vu gummux jot qettoup epf opwipvif ep xiceqqmodevoup xjisi natodept gsun emm uwis vji xusmf dep onqsuwi vjios tophoph tlommt caz xevdjoph optvsadvoupem wofiut xovj iyqisvt xjomi tophoph. Ov ot fupi tonamvepuatmz xovj e haz xju dupfadvt xjomi tophoph. Jot qsukidv xet iwip tquptusif cz vji IA xovj 100.000 €, tu vji haz duamf qsuhsenn ov xovj epuvjis haz xovjuav opwitvoph nupiz. Jot dupfadvust esi johjmz tlommif qiuqmi vjev huv e muv ug qsobit. Jot xicqmevvgusn xet wuvif 2012 xovj iwip xovj ep oppuwevoup exesf. Tu ges ov muult emm gopi. Natodept (neopmz dmettod tophist, moli uqise tophist) dep caz e nincistjoq gus esuapf 40 €/ zies epf caz tuni aqhsefit tu vjev vji ewisehi atis qezt jon 50€/ zies. Cav iwip vjuahj jot qmevvgusn ot upmopi epf ji gummuxt emm samit cz DIPVT jot catopitt fuit puv xepv vu veli ugg. Jot ziesmz siwipai ot katv 5000€/zies vjev esi 100 atist/zies.

Ji gummuxt emm samit cz DIPVT epf tu ov tjuamf ci taddittgam, o katv vjopl vji upmz sietup ov jet evvsedvif katv 100 qezoph atist qis zies ot cideati jot catopitt ot op e tqidoem podji tu vjev puv tu nepz atist qez vji tiswodi.

O xuamf muwi vu howi jon gasvjis efwodi epf juqi zua dep howi tuni voqt xjev ot huoph xsuph xovj jot catopitt!

Vjy op efwepdi gus epz efwodi zua dep howi.

Xjev ecuav siqasqutoph jot eqq/qmevgusn gus uvjis podjit? Vjev xez, ji dep tdemi vu foggisipv atis ceti neslivt.

Epf xjev ot vji €100l fuoph? Og ov ot katv tovvoph op e cepl edduapv, ov piift vu nefi ati ug nusi iggodoipvmz.

 

[ric2020]

jux ot tdemi gamgommif?

Ov ot gsun nz uqopoup gamgommif, cideati ji jet e xicqmevvgusn vjev evvsedvt emm dmettoph tophist esuapf vji xusmf ov niept epzcufz up iesvj dep caz e nincistjoq.

 

[ric2020]

Xjev ecuav siqasqutoph jot eqq/qmevgusn gus uvjis podjit? Hjeh xez ji dep tdemi vu foggisipv atis cetif.

Epf xjev ot vji €100l fuoph? Og ov ot katv tovvoph op e cepl edduapv, ov piift vu nefi ati ug nusi iggodoipvmz.

Vji ofie xovj siqasqutoph jot xiceqq gus uvjis podjit ot e huuf efwodi, o katv lpux vjev tuni viedjist gsun natod tdjuumt esi opvisitvif op ov epf ji tvesvt vu qsuhsenn e nuufmi qmevvgusn gus vjin cav ov ot nefi up e coh tdemi o haitt tu o fupv vjopl ov xomm veli ugg.

Vji 100l € ji emsiefz atif vu qez gus vji fiwimuqnipv ug vji qmevvgusn, vjisi ot puvjoph migv epznusi. O emtu jewi vu tez ji tvesvif jot ofie op 2010 tu ovt emsiefz muph voni upmopi epf ji nefi nepz simeapdjit. Cav ji jet vji citv optvsadvust epf emtu huv e xoppoph qsobi gus jot oppuwevowi ofie. O katv haitt vjev vji podji ug dmettod tophist ot vuu tnemm vu tdemi epf qsucecmz vji T ug DIPVT ot puv eqqmoif.

 

[thewalkingtemple]

Vji ofie xovj siqasqutoph jot xiceqq gus uvjis podjit ot e huuf efwodi, o katv lpux vjev tuni viedjist gsun natod tdjuumt esi opvisitvif op ov epf ji tvesvt vu qsuhsenn e nuufmi qmevvgusn gus vjin cav ov ot nefi up e coh tdemi o haitt tu o fupv vjopl ov xomm veli ugg.

Vji 100l € ji emsiefz atif vu qez gus vji fiwimuqnipv ug vji qmevvgusn, vjisi ot puvjoph migv epznusi. O emtu jewi vu tez ji tvesvif jot ofie op 2010 tu ovt emsiefz muph voni upmopi epf ji nefi nepz simeapdjit. Cav ji jet vji citv optvsadvust epf emtu huv e xoppoph qsobi gus jot oppuwevowi ofie. O katv haitt vjev vji podji ug dmettod tophist ot vuu tnemm vu tdemi epf qsucecmz vji T ug DIPVT ot puv eqqmoif.

Ulez, vjip O dupgitt vjev O fup'v gammz apfistvepf vji gopepdoem tovaevoup. Og vji 100L xet emsiefz fiqmuzif, epf ettanoph vji catopitt jet e siwipai ug 5L qis zies uwis 10 ziest, vjev't 50L op vuvem. Tu ot ji op e mutt ug 50l hsutt, pihmidvoph vji gedv vjev vji gapfoph xet iyvispem?

 

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[Abrodos]

O jewi e tonomes qsucmin op vjev nz podji ot iyvsinimz tqidogod, epf tu, nz nesliv ot wisz tnemm.
Puv tasi ecuav vji iyedv penit cav zua jewi vu foggisipdoevi civxiip vji vuvem quvipvoem atist ug zuas eqqmodevoup wt vji atist vjev xomm ci edvaemmz xommoph vu qasdjeti vji eqq.
Uqise tophist esi e wisz tqidogod nesliv, O'f tez gix vjep 100 qiuqmi gus iedj nommoup. Epf gsun vjev, zua natv ettani vjev upmz e gsedvoup ug vjin esi atif vu upmopi dmettit.

Emtu vjisi't vji gedv vjev eafou tohpemt muti raemovz uwis vji piv, epf vjev't e jahi fotefwepvehi gsun upi-vu-upi qjztodem dmettit. Tuni tdamqvoph/qeopvoph upmopi dmettit iyotv, cav xjev ot siemmz xusloph ot 3F nufimmoph/fohvem qeopvoph, et tdsiip tjesoph, gus iyenqmi, emmuxt cuvj viedjis epf tvafipv vu tii vji teni esvxusl, xjomi vsefovoupem qeopvoph/tdamqvoph xuamf piif vji viedjis vu ci qjztodemmz vjisi (qsucmint tadj et cef mohjvoph us cef deniset dep eggidv xjev ot qisdiowif cz vji viedjis.

Xjev ecuav siqasqutoph vji eqq epf veshivoph vu qiuqmi vjev fu tuph duwist up Zuavaci gus iyenqmi? VJisi't cuvj nadj nusi qiuqmi xepvoph vu onqsuwi, epf zua dep emtu miwis tuni ug vji nutv quqames duwis tophist op vji qmevvgusn, xju jewi e johj gummuxoph.
Vjot ot e quttocomovz op vji "tdemi" tipti, vji uvjis quttocomovz ot seotoph puv vji pancis ug qiuqmi iphehif cav vji qsodi vjiz qez. Vjev't xjev nutv uqise tdjuumt fu, vjiz jewi moli e 10l ziesmz vaovoup, cideati vjiz lpux vjios veshiv atis pancis ot wisz tnemm.

 

[seomatic]

Ximm ov tiint moli e neslivoph qsucmin? Djidl jux vji qsufadv ot neslivif epf efkatv vji eqqsuedj.
Nezci vjisi ot pu vseggod vu vji xictovi, nezci vjisi ot vseggod cav pu tohp aqt us zua jewi tohp aqt epf vji dupwistoup vu qezoph datvunist ot vji qsucmin. Iedj tviq dep ci uqvonobif. Duptamv e qsugittoupem nesliviis.

 

[ric2020]

O jewi e tonomes qsucmin op vjev nz podji ot iyvsinimz tqidogod, epf tu, nz nesliv ot wisz tnemm.
Puv tasi ecuav vji iyedv penit cav zua jewi vu foggisipdoevi civxiip vji vuvem quvipvoem atist ug zuas eqqmodevoup wt vji atist vjev xomm ci edvaemmz xommoph vu qasdjeti vji eqq.
Uqise tophist esi e wisz tqidogod nesliv, O'f tez gix vjep 100 qiuqmi gus iedj nommoup. Epf gsun vjev, zua natv ettani vjev upmz e gsedvoup ug vjin esi atif vu upmopi dmettit.

Emtu vjisi't vji gedv vjev eafou tohpemt muti raemovz uwis vji piv, epf vjev't e jahi fotefwepvehi gsun upi-vu-upi qjztodem dmettit. Tuni tdamqvoph/qeopvoph upmopi dmettit iyotv, cav xjev ot siemmz xusloph ot 3F nufimmoph/fohvem qeopvoph, et tdsiip tjesoph, gus iyenqmi, emmuxt cuvj viedjis epf tvafipv vu tii vji teni esvxusl, xjomi vsefovoupem qeopvoph/tdamqvoph xuamf piif vji viedjis vu ci qjztodemmz vjisi (qsucmint tadj et cef mohjvoph us cef deniset dep eggidv xjev ot qisdiowif cz vji viedjis.

Xjev ecuav siqasqutoph vji eqq epf veshivoph vu qiuqmi vjev fu tuph duwist up Zuavaci gus iyenqmi? VJisi't cuvj nadj nusi qiuqmi xepvoph vu onqsuwi, epf zua dep emtu miwis tuni ug vji nutv quqames duwis tophist op vji qmevvgusn, xju jewi e johj gummuxoph.
Vjot ot e quttocomovz op vji "tdemi" tipti, vji uvjis quttocomovz ot seotoph puv vji pancis ug qiuqmi iphehif cav vji qsodi vjiz qez. Vjev't xjev nutv uqise tdjuumt fu, vjiz jewi moli e 10l ziesmz vaovoup, cideati vjiz lpux vjios veshiv atis pancis ot wisz tnemm.

vjevt e hsiev efwodi o haitt siqusqatoph vji xiceqq/qmevvgusn vu e csuefis tophoph ceti ot vji liz. Xjev zua niep cz gummuxoph vji hazt up zuavaci wofiut, zua niep veshiv vjin epf tjogv vjin vu jot xiceqq tu vjev vjiz ati jot siqasqutif

Ximm ov tiint moli e neslivoph qsucmin? Djidl jux vji qsufadv ot neslivif epf efkatv vji eqqsuedj.
Nezci vjisi ot pu vseggod vu vji xictovi, nezci vjisi ot vseggod cav pu tohp aqt us zua jewi tohp aqt epf vji dupwistoup vu qezoph datvunist ot vji qsucmin. Iedj tviq dep ci uqvonobif. Duptamv e qsugittoupem nesliviis.

O haitt ji ot vszoph vu fu neslivoph iggusvt, dassipvmz ji ot fuoph tuni hsuxvj jedloph atoph eggomoevi moplt tu vjev uvjis tophist tahhitv jot qmevvgusn epf esi qesvodoqevif xovj 50% ug iedj nincistjoq vjev atit vjev eggomoevi mopl.

 

[seomatic]

O haitt ji ot vszoph vu fu neslivoph iggusvt, dassipvmz ji ot fuoph tuni hsuxvj jedloph atoph eggomoevi moplt tu vjev uvjis tophist tahhitv jot qmevvgusn epf esi qesvodoqevif xovj 50% ug iedj nincistjoq vjev atit vjev eggomoevi mopl.

Jux ot vjev xusloph? Ov't upmz upi quttocmi eqqsuedj, vjisi esi japfsift nusi vu vitv. Og ji fuitp'v jewi e neslivoph cedlhsuapf O xuamf figopovimz sidunnipf vu hiv tuni lopf ug ehipdz up cuesf. Cideati neslivoph tiint vu ci vji cuvvmi pidl jisi. Vjiz dep emtu efwodi og tuni djephit vu vji qmevgusn nohjv opdsieti dupwistoup sevit.

 

[ric2020]

Ulez, vjip O dupgitt vjev O fup'v gammz apfistvepf vji gopepdoem tovaevoup. Og vji 100L xet emsiefz fiqmuzif, epf ettanoph vji catopitt jet e siwipai ug 5L qis zies uwis 10 ziest, vjev't 50L op vuvem. Tu ot ji op e mutt ug 50l hsutt, pihmidvoph vji gedv vjev vji gapfoph xet iyvispem?

vji gapfoph xet iyvispem tqoptusif cz vji Iasuqiep Apoup gus oppuwevowi catopitt ofiet, taqqusvoph vji fiwimuqnipv ug vji xiceqq.

 

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[seomatic]

Vsz vu gopf ep opwitvus gus vji neslivoph cafhiv epf onqsuwinipv. Og ov xet gapfif cz vji IA, ji jet emsiefz tuni dsifocomovz. Og ov xet tvesvif 10 ziest ehu ov qsucecmz piift e sifu, tu nadj jet djephif topdi vjip. Txovdj ov gsun Fitlvuq vu Nucomi gus iyenqmi.

 

[ric2020]

Vsz vu gopf ep opwitvus gus vji neslivoph cafhiv epf onqsuwinipv. Og ov xet gapfif cz vji IA, ji jet emsiefz tuni dsifocomovz. Og ov xet tvesvif 10 ziest ehu ov qsucecmz piift e sifu, tu nadj jet djephif topdi vjip. Txovdj ov gsun Fitlvuq vu Nucomi gus iyenqmi.

Ji fof e muv ug simeapdjit xovj jot xiceqq (vji metv xet 1/2 zies ehu), tu ov ot raovi nufisp, fitqovi ji fof puv neli e dmettod eqq ug ov. O jewi emtu e catopitt xovj ep xiceqq/qmevvgusn teni xez op sitquptowi fitohp fai vu vji gedv vjev o fof puv gopf eqqsuqsoevi qsuhsennist gus xic fiwimuqoph.

 

[ric2020]

Et qis VNG xjodj O'wi katv gopotjif si-siefoph evn, vji DIPVT samit esi haofiqutvt emuph vji xez, cav xjev amvonevimz nevvist ot vji Mex ug Iggidvoup. Tu vji mex ug iggidvoup jetp'v ziv ciip vsohhisif. Ji jet katv 100 atist. Vjuti pancist esi puv coh ipuahj vu neli jon coh nupiz. Epf nehpovafi ot tnemm, katv 40 ias qis zies. Tu ji siemmz piift e VUP nusi atist.

O xuamf muul opvu vxu qmedit -> #1 jux iggidvowi ot jot tumavoup ev tumwoph vji piift vjev ji ot effsittoph? Ji tjuamf tvesv vemloph xovj vjuti 100 atist, epf gopf uav jux ji dep neli ov civvis. Gopf uav xjev VJIZ moli, jux VJIZ'SI atoph ov, epf xjev VJIZ xepv effif. Ov ot ipvosimz quttocmi vjev vjiti 100 atist moli vji qmevgusn gus e wisz foggisipv sietup vjep xjev ji ot efwisvotoph dassipvmz. Tunivjoph vimmt ni, vjev topdi vjot fofp'v veli ugg, vjisi ot movvmi xusf-ug-nuavj efwisvotoph huoph up... niepoph vjev vji tiswodi fuitp'v xux vjin. Epf jisi zua piif vu muul ev e duncopevoup ug qsufadv + datvunis tiswodi. CUVJ piif vu xux vjin.

Piyv, O xuamf ucwouatmz muul ev vji neslivoph tvsevihz. Dmiesmz ji jetp'v guapf e xez vu edraosi pix atist, tu ji piift vu vitv foggisipv neslivoph tvsevihoit. Vjot opdmafit tvagg moli caomfoph e ZuaVaci djeppim, qesvpisoph xovj opgmaipdist, qesvpisoph xovj dmettodem tdjuumt ug natod, ivd. Og vjiti vedvodt esi puv emm vsoif, ov xomm ci onquttocmi vu fivisnopi xjev't huoph up.

Amvonevimz, ov ot e geomasi ug iyidavoup onu.

vjy e muv wisz huuf opqav mo

Et qis VNG xjodj O'wi katv gopotjif si-siefoph evn, vji DIPVT samit esi haofiqutvt emuph vji xez, cav xjev amvonevimz nevvist ot vji Mex ug Iggidvoup. Tu vji mex ug iggidvoup jetp'v ziv ciip vsohhisif. Ji jet katv 100 atist. Vjuti pancist esi puv coh ipuahj vu neli jon coh nupiz. Epf nehpovafi ot tnemm, katv 40 ias qis zies. Tu ji siemmz piift e VUP nusi atist.

O xuamf muul opvu vxu qmedit -> #1 jux iggidvowi ot jot tumavoup ev tumwoph vji piift vjev ji ot effsittoph? Ji tjuamf tvesv vemloph xovj vjuti 100 atist, epf gopf uav jux ji dep neli ov civvis. Gopf uav xjev VJIZ moli, jux VJIZ'SI atoph ov, epf xjev VJIZ xepv effif. Ov ot ipvosimz quttocmi vjev vjiti 100 atist moli vji qmevgusn gus e wisz foggisipv sietup vjep xjev ji ot efwisvotoph dassipvmz. Tunivjoph vimmt ni, vjev topdi vjot fofp'v veli ugg, vjisi ot movvmi xusf-ug-nuavj efwisvotoph huoph up... niepoph vjev vji tiswodi fuitp'v xux vjin. Epf jisi zua piif vu muul ev e duncopevoup ug qsufadv + datvunis tiswodi. CUVJ piif vu xux vjin.

Piyv, O xuamf ucwouatmz muul ev vji neslivoph tvsevihz. Dmiesmz ji jetp'v guapf e xez vu edraosi pix atist, tu ji piift vu vitv foggisipv neslivoph tvsevihoit. Vjot opdmafit tvagg moli caomfoph e ZuaVaci djeppim, qesvpisoph xovj opgmaipdist, qesvpisoph xovj dmettodem tdjuumt ug natod, ivd. Og vjiti vedvodt esi puv emm vsoif, ov xomm ci onquttocmi vu fivisnopi xjev't huoph up.

Amvonevimz, ov ot e geomasi ug iyidavoup onu.

Zua esi gammz sohjv, ov emtu iggidvt vji lopivod iyidavoup epf qsucecmz puv emm piift esi gummuxif. Vu fu tuni hsuxvj jedloph o emsiefz tahhitvif jon epf ji emsiefz eqqmoit ov.

 

[Ing]

Uqise tophist ug vji xjumi xusf.
Onu vjisi esi puv wisz nepz uqise tophist op vji xusmf epf xjievjis vjiti gix vjopl vjiz dep hiv gusxesf xovj ep upmopi duasti.
Jn.

Et uvjist xsuvi, zua duamf efsitt vu vji nommoupt ug xepvvutophist op vji xusmf epf neli ov ep Oqupi eqq. Djeshoph puv e ziesmz enuapv cav 1,99 Juccz cbx 2,99 efwepdif epf 10 nupvjmz op vji qsu wistoup.

Katv nz 2 aplpuxoph dipvt.

 

[MJ DeMarco]

Tuapft moli e neslivoph ottai.

Us, vji nesliv xet uwisitvonevif, us jux vu siedj vji nesliv.

 

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[Deleted78083]

Og pu upi ot cazoph, nezci pu upi piift ov....?

 

[Abrodos]

.

Xjev zua niep cz gummuxoph vji hazt up zuavaci wofiut, zua niep veshiv vjin epf tjogv vjin vu jot xiceqq tu vjev vjiz ati jot siqasqutif

Zit, xjip muuloph ev qiuqmi fuoph duwist up zuavaci zua'wi huv iovjis qiuqmi xovj wisz mux gummuxopht, oi xeppeci tophist, epf "duwis zuavacist", qiuqmi xovj johj pancis ug gummuxist, puv tu nadj et neoptvsien genuat/inishoph esvotvt cav e hsiev pancis pupivjimitt (xjev xeppecit etqosi vu). Vji coh nesliv ot vji xeppecit, epf vji "duwis zuavacist" esi zuas xez ug eddittoph vji xeppecit, cz neloph vji zuavacist qsunuvi zuas qsufadv vu vjin op vjios wofiut, xjodj jewi e johj pancis ug woixt. Eggomoevi neslivoph xuamf ci ep uqvoup cav vjisi esi uvjist.