User Power
Value/Post Ratio
301%
- Nov 13, 2014
- 826
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It's always hard to give feedback in cases like this without sounding like you're just trying to be an axehole. But here it goes.
The tl;dr is:
Stop wasting money, you have no idea what you're doing, and you don't have the capital to make paid traffic work right now. Find a marketing channel that can work for you, paid traffic isn't it.
I'm sorry, I know it's disheartening.
Let me unpack all the mistakes you are making with paid traffic.
Please stop wasting your money. I'm telling you this because I want you to succeed, not because I am an axehole online to pump my ego.
As for advice, what I would recommend is for you to invest your limited cash in a decent positioning and sales letter, and then find betting and arbing communities (groups, for example) and sell your service directly. Get some traction doing stuff that doesn't scale before looking for scalable channels.
The tl;dr is:
Stop wasting money, you have no idea what you're doing, and you don't have the capital to make paid traffic work right now. Find a marketing channel that can work for you, paid traffic isn't it.
I'm sorry, I know it's disheartening.
Let me unpack all the mistakes you are making with paid traffic.
- You say split testing, but odds are you haven't. You have been trying different ads on different groups of people chosen randomly by the Facebook algorithm.
- Even if you did, with $150 spent you just got some random variance by the algorithm acting up, not decent data.
- 40c CPC is not good at that low spend, and the fact you think it is, scares me.
- You haven't found your audience if you can't convert them. You want sales, not clicks. Clicks are worthless. To get clicks, you just need to make people curious. How? With bad ads that say nothing but an empty tease. Which is what you use.
- What you did is find an audience that is curious, and clicks on your (terrible) ads that say nothing to see what the hell it's all about. They are bored people looking for dopamine hits. That is the audience you want to repel, not attract.
- Even if you had good clicks, that landing page would never, ever convert cold traffic.
Please stop wasting your money. I'm telling you this because I want you to succeed, not because I am an axehole online to pump my ego.
As for advice, what I would recommend is for you to invest your limited cash in a decent positioning and sales letter, and then find betting and arbing communities (groups, for example) and sell your service directly. Get some traction doing stuff that doesn't scale before looking for scalable channels.