SEO Warfare Tactics?

[Jake]

I'm looking for a little advice here. I'm building a website in a certain niche that only has 1 main competitor(enemy). They pretty much control the market and they like to flaunt that on their website. The site is about 15 years old and it ranks for a lot of keywords but some of these keywords look like they can be easily taken.

They tell the world on their homepage that they rank #1 for a certain keyword and I feel I can easily grab the 1 spot away from them by registering a domain name with the keyword in it. Probably in a very short amount of time as well. Do you think it's wise to engage them so early? Should I wait until my website starts moving up the ranks before I snipe some of their keywords away from them? My only concern in doing so is that I would be throwing up an early warning and they may hire out for some SEO making it harder for me in the long run.

The amount of traffic I'd receive is negligible but taking out one of their "claims to fame" could give me a nice lift.

I may snipe it soon and then link to my site later on once I've started grabbing some market share.

Thoughts? Should I give the enemy a black eye or slowly approach while he's not looking?

 

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[domular]

Xjomi O apfistvepf xepvoph vu jov vjin up epz quopv zua dep zua piif vu veli vji inuvoup uav ug ov. Vxu raitvoupt:

1 - fuit vjot dmeon vu geni vjev vjiz vuav up vjios tovi edvaemmz dsievi nusi temit? O fuacv ov - et NK tvevit vji nesliv fuitp'v howi e sevt ett ecuav zua. Xjev vji jimm esi zua huoph vu fu gus vjin.

2 - xuamf seploph pancis upi gus vjot xusf hipisevi nusi vseggod gus zua. Vjot xuamf ci vji upmz uvjis sietup vu fu vjot epf et zua tvevi ecuwi vji vseggod xuamf ci pihmohocmi.

Nz $0.02 ot zua piif vu tvuq gudatoph up zuas dunqivovus epf tvesv gudatoph emm vjot ipishz up datvunist. Vji upmz nivsod vjev siemmz duapvt ot $$$t epf og zua howi datvunist xjev vjiz xepv vji nupiz xomm gummux.

 

[Jake]

Egvis vjoploph ecuav ov, vjev ot xjev O en miepoph vuxesft. Ohpusi vji dunqivovoup epf katv ci civvis vjep vjin. Jov xielpittit og pidittesz cav ov ot vuu iesmz vu dupdisp nztimg xovj vjiti vedvodt. Dupdipvsevi up vji nesliv, puv nz dunqivovoup.

 

[cilaes]

Gsun nz iyqisoipdi xovj TIU, epz voni tqipv tumimz vszoph vu veli e dunqivovus fuxp op vji TISQt ot voni xetvif. Ati vjev voni vu onqsuwi zuas catopitt epf uggis zuas tiswodi op e civvis xez vjep zuas dunqivovus. Ci et pevasem vu vji coh H et quttocmi, og zuas vedvodt opdmafit jewoph e tiqesevi opgusnevoupem cmuh xovj ep INF vjev ot caomv esuapf zuas xictovi, tu ci ov, cav fup'v miv vji huem ci vu vsodl zuas xez opvu gostv qutovoup, ov xupv metv muph.