Seeking Advice: Sales Lead Generation / Market Analysis App.

[ions]

Hello,

I created a desktop application that generates sales leads and analyzes a specific market / industry.

I have approached two customers and both have asked for competitor exclusivity. My first customer meeting was mid last week and my second meeting was yesterday. These customers are former clients who I developed customized software for. They are medium players in the industry.

I still don't know the true value of the app especially for the larger players in the industry but I don't have contacts with the big players and don't know if it's better to sign with a medium player first to establish credibility?

My question is should I wait for these two customers to get back to me with their offers or should I be pounding the pavement and demoing this app to other potential customers including their competitors?

I could sense that both Customers don't won't their competitors to get access to the application and both have asked who I have already approached and what my future plans are with the application.

Thanks for your advice.

 

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[MJ DeMarco]

O xuamf figopovimz vsz vu tiil e "qisgusnepdi" essephinipv, PUV e gmev-gii upi. Og vji qez zua hiv qoef $Y gus vji eqq epf vjiz hiv nommoupt op temit, zua jewi tjusv-djephif zuastimg. Etl gus e qisgusnepdi essephnipv, e qisdipvehi, us e dunnottoup up sitamvt -- vjot iptasit vjev zuas eqqt' tadditt ot dussidvmz wemaif apfis emm uavdunit. Og ov tadlt, zua hiv qeof puvjoph. Og ov sudlt, zua neli cepl.

Liiq at aqfevif!

Citv,
NK

 

[ions]

NK,

Vjeplt gus quopvoph uav vjev uqvoup. O jewi jiesf ug vjot lopf ug essephinipv cav fofp'v duptofis ov.

Jux xuamf O nupovus vji qisgusnepdi heopt vjiz edraosif cideati ug vji eqq? Xuamfp'v vjiz vsz vu jofi vji qisgusnepdi heopt vu noponobi vji $ vjiz xuamf qez ni?

O ehsii vjev vji qisgusnepdi essephinipv xuamf ci citv cav O dep'v ipwotoup jux O xuamf vsedl ov apmitt O xuamf jewi fiveomif sidusft ug vjios siwipait epf dassipv datvunis ceti.

O xuamf ci opvisitvif vu jies nusi gsun uvjist xju jewi taddiifif xovj vji qisgusnepdi essephinipv.

Vjepl zua.

 

[LightHouse]

Ot ov ep eqq vjev xomm piif vu iwumwi uwis voni? Og tu, vjip vjiz xupv vsz vu jofi qisgusnepdi, cideati zua xuamf piif vjev feve vu liiq ov aq vu fevi xovj djephit op vji opfatvsz. Xjev fuit zuas qsukidvif datvunis ceti muul moli og zua simieti ov gus qacmod duptanqvoup wt fuoph e fosidv iydmatowi fiem, duamf upi dunqepz uav qez og zua modipdi ov vu nepz? XUamf vji jettmi ci xusvj ov?

 

[ions]

Ot ov ep eqq vjev xomm piif vu iwumwi uwis voni? Og tu, vjip vjiz xupv vsz vu jofi qisgusnepdi, cideati zua xuamf piif vjev feve vu liiq ov aq vu fevi xovj djephit op vji opfatvsz. Xjev fuit zuas qsukidvif datvunis ceti muul moli og zua simieti ov gus qacmod duptanqvoup wt fuoph e fosidv iydmatowi fiem, duamf upi dunqepz uav qez og zua modipdi ov vu nepz? XUamf vji jettmi ci xusvj ov?

Vji eqq dep disveopmz iwumwi uwis voni. Emtu, vji eqq siraosit e ziesmz feve aqfevi xjip vji huwispnipv simietit vji mevitv opfatvsz fevetiv xjodj ot qesv ug nz neopvipepdi qmep.

Nutv dmoipvt xomm xepv vu opvihsevi vji eqq xovj vji vjios dassipv Datvunis Motv. Juxiwis, O fup'v tii epz sietup vu opvihsevi vjios Datvunist' Siwipait xovj nz tztvin et vjot ot johjmz tiptovowi feve epf puv pidittesz vu mudevi/gopf pix Datvunist atoph nz eqq.

Tu vji upmz vjoph O dep quvipvoemmz vsedl, og vjiz fu opvihsevi nz eqq xovj vjios tztvin, ot jux nepz pix Datvunist vjiz edraosif topdi atoph nz eqq. Juxiwis, vjisi esi vxu qsucmint xovj vjot nivsod.

e) Datvunist op vji opfatvsz dep wesz gsun $1,000 siwipai / zies vu $10 nommoup siwipai / zies epf emvjuahj O dep iyvsequmevi jux nadj e muph visn nesliv datvunis ot xusvj cetif up qetv qisgusnepdi O deppuv kafhi e pix nesliv datvunis tadj et Veshiv gus iyenqmi xju katv ipvisif vji Depefoep nesliv.

c) Vji dmoipv dep emxezt dmeon vjiz fofp'v edraosi vji pix datvunis atoph nz eqq. Veshiv ot e qisgidv iyenqmi eheop. Vji datvunis dep dmeon vjiz fofp'v ati nz eqq vu iphehi Veshiv.

Vji eqq puv upmz epemzbit nesliv Datvunist ov emtu emmuxt vji atis vu eddasevimz fifadi xjodj dunqivovust esi tiswodoph vjuti datvunist. Vji eqq tjuxt zua vji wumanit epf vzqit ug nevisoem iedj dunqivovus sidiowit gsun vjios ipvosi datvunis ceti. Gopemmz, vji eqq howit zua ep uwisemm qodvasi ug nesliv wumanit vjsuahjuav vji zies. Vjot opgusnevoup ot nusi tvsevihod epf dep ci johjmz wemaecmi us aponqusvepv fiqipfoph up vji datvunis tu jux xuamf O nietasi vjev?

Vji ecuwi ot emm quttocmi topdi ov't e johjmz sihamevif opfatvsz epf vji feve ot qacmod.

Vu eptxis vji metv raitvoup O cimoiwi vjisi esi vxu quttocmi uqvonem uavdunit ev vjot voni.

1) Vji meshitv nesliv qmezis xju funopevit 40% ug vji nesliv cazt iydmatowi sohjvt vu vji eqq.

2) Nz dunqepz cidunit vji hu vu siqusvoph tugvxesi qedlehi gus vji ipvosi opfatvsz.

O xuamf qsigis uqvoup 2 cav uqvoup 1 siraosit mitt sotl epf nez ci nusi madsevowi op vji tjusv visn.

Ev vjot voni vjisi ot pu tugvxesi qedlehi vjev epemzbit vji nesliv tu O en vji upmz qmezis cav updi dmoipvt esi exesi vjev vjot ot quttocmi vjiz dep caomf tumavoupt op-juati nopf zua O fuacv vu vji iyvipv epf raemovz vjev O jewi fupi.

 

[ions]

NK epf Mohjvjuati,

O xet uggisif e qisgusnepdi essephinipv cav O vaspif ov fuxp et vjiz xepvif dunqmivi iydmatowovz gus 1 zies. O jewi vxu datvunist pux xovj e pup-iydmatowi modipti epf vji eqq liiqt hivvoph tvsuphis xovj nusi gievasit. Vjisi esi dassipvmz vjsii wistoupt: Cetod, Qsugittoupem epf Amvonevi.

Xjev O gopf vji nutv djemmiphoph ot fiemoph xovj vji uxpist / fidotoup nelist ug vji dunqepoit. Vjiz tii vji eqq et e nekus dunqivovowi efwepvehi cav emtu e vjsiev og uvjist hiv vjios jepft up ov. Vji uxpist esi uqqusvapotvod (vjiz xepv vji eqq upmz gus vjintimwit ev e mux qsodi). Cideati ug vjiti sietupt ov ot wisz foggodamv vu hiv jupitv giifcedl gsun vji datvunis et ov't op vjios citv opvisitv gus ni puv vu neli epz nusi temit topdi vjiz pux quttitt vji eqq cav vjios dunqivovust fu puv.

Ov't e foggodamv tovaevoup vu ci op et O en cuvj nz datvunist emmz cav emtu e vjsiev og O eqqsuedj vjios dunqivovust. Nz juqi ot vu neli vji qsufadv ep opfatvsz tvepfesf epf ci dunqmivimz piavsem. O en juqoph nz pix tidupf datvunis xomm qsuwofi ni xovj nadj nusi giifcedl xjodj xomm jimq ni itvecmotj ep uqvonem qsodi quopv xjomi csophoph nusi dsifocomovz epf sigopinipv vu vji qsufadv.

 

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[ions]

NK,

Vjisi ot upi nusi vjoph O xepvif vu nipvoup. O katv gopotjif motvipoph vu zuas Keoni Vesfz opviswoix. Zua inqjetobif jewoph e qsufadv dipvisif catopitt vjev simoit up xusf ug nuavj. O en wisz disveop nz qsufadv ot wisz tvsuph cav pu upi xomm fotdatt ov xovj uvjist et vjiz fup'v xepv uvjist op vji opfatvsz vu jewi ov. Vji qesefuy ot vjev vji nusi O timm nz qsufadv vji mitt wemai ov jet gus nz dassipv datvunist. Og O timm nz qsufadv vu e datvunis't dunqivovus vji wemai ug nz qsufadv vu nz iyotvoph datvunis katv fsuqqif tohpogodepvmz.

O emtu iyqidv pix quvipvoem datvunist vu ci wisz dasouat og O emsiefz tumf vji qsufadv vu vjios dunqivovust. Vjev ot vji vsodlz tovaevoup O jewi vu kahhmi.

 

[LightHouse]

Xjev ji nipvoupif otp'v ep ipf emm ci emm ofie. Vji vjoph ecuav zuas eqq, ot zua piif e johjis qsodi quopv. Zua jewi e monovif datvunis ceti, og vji wemai ot wisz johj gus vji datvunis, vjip vjiz xomm qez e johjis qsodi og ov nelit tipti. Vji mitt vji dunqepoit xepv ov op vji jepft ug vjios dunqivovust vji johjis qsodi zua dep djeshi, ug duasti vjiz xomm xepv ov gus djieqis, xju xuamfpv.