Scent created by perfumer or body care manufacturer?

[Nuno da Silva]

Hello,

The title says it all really. We found the chance of working with a perfumer to create 3 fragrances for our 3 body care product ranges to be used primarily to start with in Body Wash, Body Lotion, Body exfoliators, Hand Wash and Hand Cream and we are deciding on if we should use a perfumer to create our scents for the products or our body manufacturers who also have a perfumer (though not as how we see it as a perfumer),s o more simple oil based scents.

The way I see at the moment:

Positive about using a perfumer for body care:

Uniqueness of product, the perfume is creating a really different scent and there will be no scent similar to us at all.
Real USP due to that?
Able to use the same scent on every product on the range.

Negative about using a perfumer for body care:
perhaps too much of a scent to be either popular or mass liked, oils tend to be more accepted easily for body care.
More expensive than oils and longer to produce.

Competitors have used both methods.

Rituals, Neom Organics, Molton Brown and Aesop for example created scents via oils primarily and then created perfumes with a perfumer for their fragrance range.

Jo Malone, Acqua di Parma, Miller Harris did the other way around, started as perfumers (which we will not) and then added the other ranges with the same scent.

I like the fact that one range has the same scent everywhere, from perfume to body lotion, body wash, hand wash, candles, reed diffusers etc. On the other hand and like Rituals does it is also nice to have something that might be more appealing from day one without being seen as just another brand.

We have a strong brand marketing image we believe so that will not be an issue.



Positive about using oils for body care:
A product that most people will feel comfortable using it with and already feel happy to use, quite easy on the smell side of things so easier to market.
Cheaper on the long run and faster to grow from a creation point of view.

Negative about using a perfumer for body care:
Not unique so perhaps not as different as others as invariably if done by a body care manufacturer it will be less unique.
Not as complex, so simple scents and not as luxury perhaps though Neom Organics uses mainly oil and they call it luxury (mainly a marketing position)

 

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