Saas Startup or SaaS (Marketing) Localization

[Evren Bal]

Dear All,

I am thinking about three options for entering the SaaS (Software as a Service) Business and want to hear your valuable comments about these, especially for the third one.

1. I have found some niches but not sure if the ideas will work or not. (Need some customer interviews).
2. May build up local versions of well known or at least promising global SaaS apps, which may also cover local requirements.
3. Try to partner with existing SaaS suppliers on every aspect of SaaS Localization for Turkey, including translation of the content, customer support, marketing and other business functions. I may do all the stuff on my own, or provide them consultancy & support to find local suppliers for this work. I'm using the Internet since '96, have experience on several programming languages or web technologies as well as online marketing.I also have executive experience on other sectors. Most important advantage is I know the culture and the business traditions here. Therefore I believe that I can help them to succeed in Turkey.

However I am not sure about possible responses from these suppliers, whether they will interest for a possible Turkey Investment or not. The partnership & business model as well as the legal (and international) contracts are also a big question mark.

I would like to hear your comments for all of the three, especially for the third one.

Last of all I would like to give you a brief information about Turkey economy and internet usage. Turkey is the 17. biggest economy of the world with a gdp $800-900bn. More than 45 million of the population (78 mil. total) is using the Internet. Based on 2011's data Turkey is the 4th country in facebook with total users of 30M, and 11th in twitter with total users of 6,5M. Latest 2016 data shows that it is also the 4th country in instagram.

Thanks in advance for all your responses.

 

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