Does a builder attract future home buyers by selling them a hammer? A builder shows the future homebuyer a completed home or the home plans/photos(prototype) and shows them other happy homeowners enjoying the BENEFITS of their home and shows them how they can enjoy the benefits too.
The drill and the hole. People only buy the drill because they want the end result, a hole (or holes).
@MartinH Dude, you took massive action! Props sent your way. I'm going to stop looking into so much marketing and psychology stuff, you inspired me. I'm going to read "The Lean Start Up" and find out what that's all about as soon as I finish my current book x2.
So you never spoke to Dane? You only consumed his free content and that got you going?
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