love this.Native deodorant keeps being mentioned here and ironically it is the perfect example
Moiz who founded it can tell all the stories about how he wanted to change the deodorant industry and world and make everyone healthy and did all this research and became an expert in deodorant he wants but none of that is true
Moiz went on Etsy and saw what was selling
He was looking for a small product that was cheap to ship so he could make some money
He picked natural deodorant because it was small, had good margins, good repeat purchases, and was one of the most popular products on Etsy
He ordered a bunch, tested them and picked the best
He then set up a Shopify store and posted in on product hunt
He got a few 100 sales in the first day
Then he ran Facebook ads and scaled
Eventually the Etsy lady who was supplying him said this is too much for me to handle I just wanted to sell a few deodorants online not become a deodorant factory, so he bought the recipe from her and started getting it made by a manufacturer
Yes, he started and scaled his business by having a lady from etsy private label her products for him, he didn’t even know what her recipe was, and it sounds like he didn’t think to change to a manufacturer or find out what her recipe was until she said I can’t do this anymore
He didn’t run ads with a huge budget on day 1 and spend 1000s testing until they’re worked, he posted on product hunt, and probably told his friends and posted on reddit etc to get a few sales, plus he picked something that was already validated on Etsy, he didn’t invent something new that wasn’t already selling
When he sold it to proctor and gamble or whoever bought it, he didn’t even have the trademark, he had to pay someone who was squatting on it some stupid amount to get it
The logo and name is the same as a cafe local to him
The guy did not spend 6 months action faking in his room reading about deodorant recipes
He literally picked like the easiest money making idea he could find and the easiest and fastest way to market and just grew it from there
some of you just need to send it and grow a pair.
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