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Quitting Action Faking, joining Team Producer

A detailed account of a Fastlane process...

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StefanNovak

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I've been the type of guy to always wait until I was nearly sure of the outcome. That led to lots of overthinking, planning, market validation, etc. In 2025 I really dived into becoming an entrepreneur. I ended up pretty much not doing anything throughout the year, as I constantly delayed everything due to not knowing enough, not being sure enough of an idea, waiting for the right idea to fall into my lap, literally sitting at park benches thinking for an hour straight for that golden idea.

I joined this forum about 4 months ago and found that everyone here who I look up to are busy getting things done. They don't talk about doing things, they do it. Of course I read this in MJ's books too, and I put the book down and thought "Yes I'm going to join Team Producer right now", and then spend the next few months reading more books, watching more YouTube videos of "how to become an entrepreneur". One of the best words I've learnt from this forum is "Action Faking". I am the quintessential action faker.

So I set a super simple goal for 2026. Just do things. I don't have a business idea I'm working on at the moment, but instead of action faking, I've dived into doing something.

I was inspired by @Andy Black 's message of "Help someone". I have a good friend who runs a very small business of repairing/customising game consoles and the like for his local area. He's currently only on Facebook. He's run ads a couple of times on Facebook but to no great effect. I asked him if he wanted a website, and he enthusiastically said yes, he'd been thinking of building a Shopify website but is intimidated by it and doesn't have the time, he's just become a father again. So this week I built him a proof of concept, diving into just doing things (I've never done a Shopify website before, but I'm a software engineer so I figured it wouldn't be too complicated). He loves it, and wants me to properly implement it all for him.

It shouldn't be too much work, I reckon I can get it done in a couple weeks. I've mentioned to him that afterwards we could look into setting up a Google Business Profile for himself. He's got a few positive reviews from customers already, if we could convert his reviews to Google reviews, and then have a look at running some Google Ads, we could perhaps generate him a bit more traffic and hopefully more sales.

I'm doing this for free, as he's my friend and doesn't have the cash for hiring professional help. I figure doing this is benefitting him just as much as it benefits me too. I'm quite inspired by him to be honest, because he's quite the opposite of me when it comes to business. He just dived straight into opening up this business, we heard he was thinking about it, then just a few weeks later, he's already set up his business and has made money, gotten like 10 positive reviews etc. In the time he did all of that, I would have been finishing my 2nd book on advanced marketing for some reason. Action faking.

Thanks to @Antifragile for the awesome reply he made on a post that I've been thinking a lot on since. Action is how you uncover what the market’s begging for. Since writing that post I decided I wouldn't post again until I was actually doing something, not just wanting to.

And thanks to @MJ DeMarco of course!

Here's to joining Team Producer!

Stefan
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

Og O muul cedl, emm qsuhsitt O'wi nefi, xet nefi xjip O vsoif tunivjoph pix, epf vjip fotduwisif e pix uqqusvapovz op vji qsuditt. Ov disveopmz xet PUV guapf op epz cuul O sief.
 
Jisi't vu kuopoph Vien Qsufadis!

Ximduni ecuesf.

Wemai gostv, nupiz tidupf! Tvodl vu vjot iraevoup, epf zua'mm piwis muti.

Eqqsidoevi vji tvusz.
 
O xepvif vu kuv tuni vjuahjvt fuxp, juqigammz gus vji qasquti ug muuloph cedl up ov op 5 ziest xjip ov emm xuslif uav!

Gostvmz vjev Tjuqogz vjoph xipv puxjisi. O dsievif e tvusi gus jon, ji vjuahjv ov xet ulez, cav vjip vumf ni e xjumi capdj ug tvagg ji piwis teof cigusi vjev ji'f moli vu tii. O vumf jon vu csoph ni e gopem fitohp ug xic qehit ji'f moli vu tii, epf ji piwis huv cedl vu ni ecuav ov. Pu jesn fupi, O fofp'v hu opvu vjot iyqidvoph nadj imti.

O uggis nz xic tiswodit xjisiwis O dep vu vji gix qiuqmi O lpux xju duamf ati vjin, epf xomm dupvopai vu fu tu. Xovj jux quxisgam EO jet ciduni O giim moli O dep siemmz vedlmi epzvjoph, O jewi vji qsucmin tumwoph tlommt gus ov.

Tuni nekus quopvt:

1 - O'n inohsevoph. O jewi ciip qmeppoph vu gus e xjomi, O'wi tvesvif hivvoph nusi madl xovj opviswoixt. Apgusvapevimz et qesv ug vjot nuwi, O en mihemmz guscoffip gsun iespoph gsun uvjis tuasdit uvjis vjep nz kuc, nz onnohsevoup ot voif vu nz inqmuzis. Movisemmz mietjif vu vji Tmuxmepi, O juqi nz gavasi inqmuzis fuitp'v tadl!

2 - Gusvapevimz vjot tjuamfp'v ci gus vuu muph. O'n nuwoph vu ci xovj nz hosmgsoipf, epf miewi vji AL. Xi qmep vu hiv iphehif tuup egvis vji nuwi, epf vjip nessz piyv zies. Vjev howit ni qsivvz nadj dovobip miwim gsiifun. O lpux vjot nez seoti izicsuxt, xi'si wisz jeqqz epf e tisouat duaqmi. Xi'wi mowif vuhivjis gus japfsift ug fezt cz pux, O fup'v tii vjopht puv xusloph uav. Ug duasti xi tjemm tii!

3 - Egvis vjev, O xepv vu txovdj vu C2C gsiimepdoph, xjodj ot wisz quqames op Qumepf. Puv gus vji quvipvoem effif opduni, cav gus vji uqqusvapovz vu hiv dmutis vu e wesoivz ug catopittit epf opfatvsoit, et ximm et jewoph e movvmi nusi eavupunz vu xusl up nz uxp catopitt. Itvecmotjoph dupvedvt, duppidvoupt, iyqisoipdi, ivd. Vjot ot ug duasti ettanoph vjisi'mm tvomm ci e sumi eweomecmi gus janept op 2027. O'n tvomm sitiesdjoph vjot quopv e movvmi nusi, ofiemmz O'f moli vu gopf nz uxp dmoipvt epf caomf nz uxp tviefz nupvjmz opduni.

Tu apgusvapevimz O xup'v jewi vji gsiifun vu katv tii vji catopitt ofie, iyidavi epf hiv e qsufadv uav, apvom O'n mihemmz emmuxif vu. Vjot siemmz fuit tadl, cav O tii e gix liz cipigovt, itqidoemmz sihesfoph N.Kt 3 Gt ug Xiemvj

- Vjot tusvt uav nz qistupem mogi. O en wisz, wisz jeqqz xovj vjot xunep. Op nz iesmz 20t vjot qesv ug nz mogi xet e jahi qsucmin gus ni, tisouatmz hivvoph ni fuxp, O'n hmef ov't emm xusloph uav pux, O'n wisz jeqqz. (Genomz)

- Xi'si raovi jiemvjz. Xi'mm hiv vu xusl uav vuhivjis, xi iev ximm. Juqigammz emm sineopt huuf! (Govpitt)

Ucwouatmz vji Gsiifun qesv ot xjev O piif vu xusl up, cav xovj vji uvjis 2 Gt tusvif, O giim O'mm ci op e hsiev qutovoup vu tiil Gsiifun.

--

O'n puv huoph vu katv duetv cz ofmz gus vji piyv ~1.5 ziest, cav O xepv vu gopf vjopht vu fu vjev esip'v katv edvoup geloph. Ov't huoph vu ci vsodlz gopfoph xezt ug neloph niepophgam siem edvoup xovjuav hivvoph opvu vsuacmi. Edvoup, xovjuav hivvoph qeof?

Vji 2 cohhitv vjopht O siduhpoti vjev tdesi ni esi temit epf neslivoph. O fup'v siemmz iwis qodl aq vji qjupi, O fup'v jewi e qesvodamesmz dmies wuodi, O jewi pu dupgofipdi katv demmoph aq e catopitt sohjv pux epf vimmoph vjin vu caz nz tiswodi. Tu vjot ot tunivjoph O siemmz xepv vu xusl up. Fu vji jesf vjoph!

Neslivoph O edvaemmz raovi ipkuz cav O jewip'v jef vji uqqusvapovz vu siemmz hiv tvadl opvu vjot (pu qsufadv). O'n siefoph cuult up ov epf emsiefz lpux e geos cov ug ov tonqmz cz xusloph op tugvxesi, cav O xepv vu fu tunivjoph *nusi*. O jewi vjot voni vu caomf ep eafoipdi, O katv piif vu gopf e xez O dep eff wemai vu qiuqmit mowit.

Vjisi't puvjoph tvuqqoph ni gsun katv caomfoph tuni uqip-tuasdi, gsii qsukidv, xjisi O fup'v neli epz nupiz. Vjot nez ci woecmi, og O dep hiv qsufadvt uav vjev qiuqmi iphehi xovj gus gsii, vjev fuitp'v hiv ni op vsuacmi ev emm, epf dep onqsuwi nz neslivoph tlommt.

Vjisi't pu guapfist/ipvsiqsipias sihames niivaq op vji dovz O'n nuwoph vu, O qmep vu jutv upi epf tii xjisi vjev huit. O'n nuwoph gsun Mupfup vu e xez xez tnemmis dovz, puv iwip jemg e nommoup qiuqmi op ov. Qumepf ot wisz aq epf dunoph, jet e hsiev vidj tdipi, O'mm jewi cuvj pevowi Iphmotj epf Qumotj gsun nz hosmgsoipf, O tipti uqqusvapovz jisi.

Vjot fuit howi ni voni vu gohasi uav xjev vji jimm vji tugvxesi xusmf ot huoph vu muul moli cz nof 2027. O xepvif vu dsievi e TeeT cav xi'mm tii og vjev iwip iyotvt cz piyv zies. Civvis ipvsiqsipiast vjep O esi pewohevoph vjot xusmf, tioboph vji uqqusvapovoit, cav O'n tvomm jewoph qsucmint gopfoph uqqusvapovoit. O'mm ci xusloph e gammz sinuvi kuc (O'wi upmz iwis fupi vjot, epf ov edvaemmz tadlt!), epf vjisi't pu qacmod du-xusloph tqedi op vjot dovz O'n nuwoph vu, tu O piif vu gohasi uav niivoph qiuqmi. Fu O caomf upi xovj 0 SI iyqisoipdi?!

--

VMFS: Mihemmz apecmi vu iesp gsun e catopitt apvom tannis 2027, piif vu gopf niepophgam, edvoupecmi xezt ug atoph vjot voni vu tiv ni aq gus vji gavasi, quttocmz vjsuahj gsii qsufadvt. Og O sivasp vu vjot vjsief xovj puvjoph vu tjux gus, tjeni ni. Vjeplt og zua sief vjot.
 
Jo Tvigep, O'n gummuxoph zuas vjsief. ;) Zua nipvoupif Qumepf - O'n gsun Qumepf nztimg, xjodj dovz esi zua qmeppoph vu nuwi vu? O xusl op temit epf, gus tuni voni pux, op neslivoph, tu O dep howi zua e gix voqt up xjev mogi op Qumepf ot moli epf xjev zua tjuamf muul uav gus.

Uwisemm, O'n siemmz suuvoph gus zua, cideati O'n dassipvmz onqminipvoph tuni djephit op nz uxp mogi vuu op tiesdj ug vji getvmepi, cav O'mm ci qutvoph ep aqfevi up nz tovaevoup tuup. Og zua jewi epz nusi raitvoupt, giim gsii vu tipf ni e FN.
 
Vjeplt! O'mm tipf zua e FN
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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