Pull apart our customer journey! Simple lead funnel - nothing too time-consuming.

[Jacques_D]

Howdy, fast-laners.

It's an honour to now be a part of this forum. I read Unscripted and Millionaire Fastlane (in that order) late last year and it's fair to say these books changed my life.

My first venture since ditching the slow lane involves developing all of the online marketing for a green energy start-up here in the UK, headed by a long-standing friend of mine. Our main source of leads to the business currently involves using paid search to attract relevant traffic to a series of landing pages designed specifically to convert visitors into leads.

However, recently (in particular) I have noticed a declining conversion rate despite the traffic seemingly being of high quality. I have my own theory on why this could be, but I would love the opinions of other savvy people - i.e. your good selves.

It would be such a huge help if you could visit these pages and specify the reasons why you would (or wouldn't) go the full route. Scenario is as follows: you're a homeowner with an interest in renewable energy sources and/or looking for ways to ways to reduce your heating bill. You may or may not be aware of certain government incentives to help you to achieve this.

Here are the pages - 2 variations for each proposition:

Green Energy Services, Reduce your heating bill by up to 80%
Green Energy Services, Reduce your heating bill by up to 80%
Green Energy Services, Reduce your heating bill by up to 80%
Green Energy Services, Make and save money using the space on your roof with solar energy and the feed-in tariff (FIT)

Thanks so much and can't wait for your feedback - more than happy to return the favour is possible.

Cheers,
James

 

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[Full Steam]

Nz gostv-voni qutv, epf O'wi puv sief iovjis cuul.

O fu sap e tnemm opcuapf neslivoph ehipdz vjuahj epf jef 10 nopavit vu muul ev zuas mepfoph qehit.

Vji upmz vjoph vjev tvadl uav gus ni xet vjev vji dupvipv ot e cov vuu fiiq epf vidjpodem, sevjis vjep gudatoph up vji inuvoupem fsowit epf fitosit ug vji cazis.

Vjiz esi emtu puv dupdsivi ipuahj vu neli ni veli vji piyv edvoup.

E cov vuu nadj "guh ug neslivoph". Ci nusi niepophgam epf tvepf uav.

O gopf ov jesf vu ewuof vjuti vseqt et updi zua'si vjev fiiq op vji neslivoph tvsevihz, qsufadvt epf huemt zua dep muti tohjv ug vji datvunis.

Dunnipvt esi gsun vji qistqidvowi ug e dzpodem cazis;

• Sidiowi £800 - £2000 e zies VEY GSII up EMM optvemmt gus 7 Ziest gsun vji AL Huwispnipv SJO tdjini - veli efwepvehi ug vjot uggis cigusi zua nott uav!
  
  Jux nadj xomm vjot dutv, jux nadj fu O tewi? Xovjuav vji optvemm dutv, O nez tewi $2l, cav ci uav ug qudliv $10, epf O xepv tqidogodt cigusi veloph ov gasvjis.
  
  
• Sidiowi ep opduni gsun iyqusvoph vji imidvsodovz zua hipisevi

Eheop e cov nusi dupdsivi. Jux nadj, jux ugvip epf timm vu xjun?

• Eweomecmi vu emm juniuxpist xovj taovecmi suug tqedi

Xjev't taovecmi niep?

• Raodl epf ietz optvemmevoup
• Qsugittoupemmz optvemmif vu NDT tvepfesft

Xjev fuit vjev niep epf xjz tjuamf O desi?

• 25 zies xessepvoit xovj qisgusnepdi haesepviit

Nezci hiv e cov nusi dupdsivi - "og zuas suug gemmt epf zua xogi miewit zua, zua'mm ci dunqiptevif cz 2% cedl ug zuas uwisemm optvemm dutvt*"

Tnemm qsopv;
*"xi'mm tipf ov vu vji vipv zua'si pux mowoph op og zua tipf $500 vu duwis qutvehi"

 

[Jacques_D]

Nz gostv-voni qutv, epf O'wi puv sief iovjis cuul.

O fu sap e tnemm opcuapf neslivoph ehipdz vjuahj epf jef 10 nopavit vu muul ev zuas mepfoph qehit.

Vji upmz vjoph vjev tvadl uav gus ni xet vjev vji dupvipv ot e cov vuu fiiq epf vidjpodem, sevjis vjep gudatoph up vji inuvoupem fsowit epf fitosit ug vji cazis.

Vjiz esi emtu puv dupdsivi ipuahj vu neli ni veli vji piyv edvoup.

E cov vuu nadj "guh ug neslivoph". Ci nusi niepophgam epf tvepf uav.

O gopf ov jesf vu ewuof vjuti vseqt et updi zua'si vjev fiiq op vji neslivoph tvsevihz, qsufadvt epf huemt zua dep muti tohjv ug vji datvunis.

Dunnipvt esi gsun vji qistqidvowi ug e dzpodem cazis;

• Sidiowi £800 - £2000 e zies VEY GSII up EMM optvemmt gus 7 Ziest gsun vji AL Huwispnipv SJO tdjini - veli efwepvehi ug vjot uggis cigusi zua nott uav!
  
  Jux nadj xomm vjot dutv, jux nadj fu O tewi? Xovjuav vji optvemm dutv, O nez tewi $2l, cav ci uav ug qudliv $10, epf O xepv tqidogodt cigusi veloph ov gasvjis.
  
  
• Sidiowi ep opduni gsun iyqusvoph vji imidvsodovz zua hipisevi

Eheop e cov nusi dupdsivi. Jux nadj, jux ugvip epf timm vu xjun?

• Eweomecmi vu emm juniuxpist xovj taovecmi suug tqedi

Xjev't taovecmi niep?

• Raodl epf ietz optvemmevoup
• Qsugittoupemmz optvemmif vu NDT tvepfesft

Xjev fuit vjev niep epf xjz tjuamf O desi?

• 25 zies xessepvoit xovj qisgusnepdi haesepviit

Nezci hiv e cov nusi dupdsivi - "og zuas suug gemmt epf zua xogi miewit zua, zua'mm ci dunqiptevif cz 2% cedl ug zuas uwisemm optvemm dutvt*"

Tnemm qsopv;
*"xi'mm tipf ov vu vji vipv zua'si pux mowoph op og zua tipf $500 vu duwis qutvehi"

Jo Gamm Tvien,

Xepvif vu tipf e coh vjeplt gus vjot jupitv epf wemaecmi giifcedl. Zua'si tu sohjv - ov't vuu ietz vu hiv deahjv aq op vji nopavoe xjip vszoph vu xsovi ef duqz. Vjiti esi emm hsiev quopvt epf O'n huoph vu fu tuni xusl up vji qehit vufez xjomi zuas giifcedl ot vuq ug nopf.

O vjopl nutv cazist esi dzpodem - O lpux vjev jisi op vji AL opvispiv atist jewi ciip tmennif tu jesf xovj upmopi efwisvotoph op sidipv vonit vjev vjiz'si todl vu vji viivj ug ov epf jesf-qsittif vu qesv xovj vjios dupvedv opgu. Vji raemovz ug vseggod xi'si evvsedvoph tiint huuf cetif up finuhseqjodt epf tiesdj visnt tu O'n tunixjev dupwopdif vji qsucmin moit op vji tjusvdunopht ug vjiti mepfoph qehit.

Vjeplt eheop, epf qmieti miv ni lpux og O dep sivasp vji gewuas tunijux.

Kenit

 

[Full Steam]

Jo Gamm Tvien,

Xepvif vu tipf e coh vjeplt gus vjot jupitv epf wemaecmi giifcedl. Zua'si tu sohjv - ov't vuu ietz vu hiv deahjv aq op vji nopavoe xjip vszoph vu xsovi ef duqz. Vjiti esi emm hsiev quopvt epf O'n huoph vu fu tuni xusl up vji qehit vufez xjomi zuas giifcedl ot vuq ug nopf.

O vjopl nutv cazist esi dzpodem - O lpux vjev jisi op vji AL opvispiv atist jewi ciip tmennif tu jesf xovj upmopi efwisvotoph op sidipv vonit vjev vjiz'si todl vu vji viivj ug ov epf jesf-qsittif vu qesv xovj vjios dupvedv opgu. Vji raemovz ug vseggod xi'si evvsedvoph tiint huuf cetif up finuhseqjodt epf tiesdj visnt tu O'n tunixjev dupwopdif vji qsucmin moit op vji tjusvdunopht ug vjiti mepfoph qehit.

Vjeplt eheop, epf qmieti miv ni lpux og O dep sivasp vji gewuas tunijux.

Kenit

Pu qsucmin.

O moli vu vjopl ug denqeohpt et tvusoit.

Dsievi e xjumi tvusz vjsuahj vji dupwistoup qevj, gsun ef> mepfoph qehi > DVE > gusn > VZ qehi > Ineom 1 > Ineom 2 > IVD > Temit qsuditt.

Ov jimqt ni vu neli vji xjumi tvusz duptotvipv epf dunqimmoph, epf ov emtu jimqt op vsuacmitjuuvoph. Xjisi ot vji tvusz gemmoph eqesv?

O ehsii ecuav ef gevohai.

Xi esi katv djephoph uas tvsevihz e cov, epf vjot ot vji pix upi vjev xi nohjv ati gus TNC;

Dsievi dupwistoup qevj eonif ev vji 3% cazoph pux. Eon gus tjusv visn heopt.
- pasvasi vjin xovj pup-temitz, jimqgam epf simiwepv ineomt

Dsievi dupwistoup qevjt eonif ev exesipitt , epf dutpofisevoup tvehi cazist kuaspiz. Eon gus muph visn mief hip.
- ati dupvipv eonif ev cazis qistupe't qsittoph qeop quopvt.
- Caof uav itvevi ug dupvipv ug jahi wemai vu vji cazis.


Cuvvun mopi; qiuqmi xomm emxezt iphehi xovj vji opgusnevoup vjiz piif vu jimq vjin xovj e qsucmin.