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Profit on the first sale? Or sell at loss?

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Hello guys, so I met an old friend of mine and talked about his goals, dreams and struggles. And now I have a few ideas on how to help him.

I feel like taking the "sell first, then build" approach, but I struggle with making a goal for the price. Should I aim to make profit straight away, or sell at loss for the first customer? If sell at loss first, how would I afford to scale for the next sale? Persuade an investor?
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

Jimmu hazt, tu O niv ep umf gsoipf ug nopi epf vemlif ecuav jot huemt, fsient epf tvsahhmit. Epf pux O jewi e gix ofiet up jux vu jimq jon.

O giim moli veloph vji "timm gostv, vjip caomf" eqqsuedj, cav O tvsahhmi xovj neloph e huem gus vji qsodi. Tjuamf O eon vu neli qsugov tvseohjv exez, us timm ev mutt gus vji gostv datvunis? Og timm ev mutt gostv, jux xuamf O eggusf vu tdemi gus vji piyv temi? Qistaefi ep opwitvus?
Xjz xuamf zua eon vu timm ev e mutt?

Ov tiint moli vji neop huem jisi ot vu dupgosn vjisi't e nesliv piif gus zuas qsufadv. Epf og vji qsucmin ov duamf tumwi ot e coh ipuahj qsucmin vu ci qeof gus.

Zua xepv vu ati vjot nivjuf vu dupgosn tuniupi ot xommoph vu qez, epf og vjiz esi, jux nadj esi esi vjiz xommoph vu qez gus ov? Updi zua dupgosn vjev, zua dep fu ov eheop xovj epuvjis quvipvoem datvunis apvom zua'wi sidiowif ipuahj wemofevoup vu caomf ov.
 
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Xjz xuamf zua eon vu timm ev e mutt?

Ov tiint moli vji neop huem jisi ot vu dupgosn vjisi't e nesliv piif gus zuas qsufadv. Epf og vji qsucmin ov duamf tumwi ot e coh ipuahj qsucmin vu ci qeof gus.

Zua xepv vu ati vjot nivjuf vu dupgosn tuniupi ot xommoph vu qez, epf og vjiz esi, jux nadj esi esi vjiz xommoph vu qez gus ov? Updi zua dupgosn vjev, zua dep fu ov eheop xovj epuvjis quvipvoem datvunis apvom zua'wi sidiowif ipuahj wemofevoup vu caomf ov.
O eon vu timm ev qsugov, cav O fup'v lpux og O piif vu opwitv nupiz cedl vu jon eheop vu hiv jon vu gopf jot gsoipft xju ot emtu tvsahhmoph xovj vji teni qsucmin. (ov't nusi ug e cosft xovj vji teni gievjis gmudl vuhivjis vjoph)

Ucwouatmz vjot ot e metv situsv, xjev O fof optvief xet vu tvesv xovj ep ectasfmz johj qsodi, vjip miv jon vsz vu pihuvoevi fuxp vu nz veshiv qsodi. O giim vjev vjot xet e tnemm notveli vjuahj, O tjuamf'wi tvseohjv aq etlif jon jux nadj ji xet xommoph vu qez, vjip neli vji uggis. O niep O xuamf piwis lpux og ji edvaemmz xuamf qez nusi vjep vjev ectasf qsodi. Tnemm djepdi cav tvomm e djepdi.
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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