I think this is a great idea. I once encountered unreasonable resistance to buying my product, but it was not management that was responsible. It was a lowly worker who seemed to just resist change, and told the owner that my product was "trash".You won't like the idea (especially if you're in engineering field) but this is what i would do:
Split your brand.
Make one website with sub $300 products and the other with $800-ish.
Make different name and website templates.
This way you could target and sell to different kind of buyers without worrying about lost sales.
I told the owner of my suspicions and he agreed to cooperate. I obtained a sample of their current product from him, re-labeled it with a different business name and handed it over for testing.
The answer came back: "This is trash too." The worker lost his job, I got the business.
I used that business name for years in "opposition" to my real brand, and re-gained another substantial customer whose new purchasing manager had been unwilling to continue buying from my real company. Reason unknown!!!
@pawon could do as @Kid suggested and could sell at different price levels without damage to his reputation.
If you do some research you will find that many large businesses operate at two levels with the same product.
Walter