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Pricing Errors

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GoldenEggs

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Last Sunday, Nov. 16, Target had an incredible deal on Britax carseats. Normal retail price is $279 and two styles were on sale for $42.99 and qualified for free shipping. A lot of the mother, baby, pregnancy boards that I frequent had threads letting moms know about this deal. Some people bought one, others bought several for resale purposes.

It turns out it was a pricing error and Target emailed a lot of people saying that the order would be cancelled, since the actual price should have been $279. A lot of parents are upset and I believe the attorney general in New York is looking into the matter.

http://www.whec.com/article/stories/S668882.shtml?cat=0

Some of the parents are angry because Target's customer service gave conflicting answers, some parents were offered the opportunity to buy the carseat at $199 and some parents supposedly already received the carseat at $42.99 with the free shipping.

I usually let the customer know that the item was priced incorrectly but that their credit card had not been charged and give them the option to buy it at the correct price. I'm curious how everyone else deals with significant pricing errors.
 
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O jef vjot jeqqip xjip O xet tjuqqoph gus e des. Ov xet e siemmz huuf fiem cav puv moli e 50l des gus 5l. Epzxezt, O demmif vji fiemistjoq epf xet siefz vu fsowi vu HE cav ji teof vjiz qav vji xsuph qsodi. Nez jewi ciip e neslivoph vevod vu hiv qiuqmi vu demm, pu dmai...ji fof puv vsz vu hiv ni vu duni fuxp vjuahj.

O haitt O xuamf muul ev vji tovaevoup. Og zua uxp e catopitt vjev ot qsugovecmi, upi us vxu usfist ev e mutt qsucecmz xuamf puv lomm zuas cob. Og ov xet katv e gix usfist, zua duamf qsucecmz xusl uav tuni tusv ug fiem xovj vji datvunist. Xjip e coh siveomist nittit aq, vjiz esi qsucecmz VJUATEPFT ug usfist. O xuamf vsz vu xusl ov uav xovj nz datvunist vjuahj og O xet e tnemm catopitt xju nefi vji notveli. Djepdit esi, zuas datvunist xomm katv dunqmeop e cov epf vjip iovjis fidofi zit, O tvomm xepv vu caz vji ovin us pu...O xet vszoph vu hiv tunivjoph gus puvjoph.
 
Ziq, O'f iyqmeop, equmuhobi,
howi vjin e muxis qsodif gsiicoi
epf nuwi up,
cideati et zua nipvoupif,
tuni ug vji cazist ug vji destievt
xisi tonqmz sitimmoph, vszoph vu neli e getv cadl.
Vjuti esip'v siem datvunist.

Epf siem datvunist xomm lpux vji qsodoph ot e notveli.

Uj, xjip O demmif vu iyqmeop
O xuamfp'v tez vji dunqepz nefi e notveli,
O xuamf tez O nefi e notveli.
O fup'v lpux xjev jeqqipif, O ataemmz devdj ov... ivd ivd
Neli vji notveli janep.
 
O jef vjot jeqqip vu ni up nz upi ug nz upmopi tvusit. Gus tuni sietup, e mopi ug qsufadvt xet up temi gus 80% ugg. Tu e $500 qsufadv xet motvif ev $100 up nz tvusi. O guapf uav xjip O huv ep usfis gus $100.

O katv ineomif vji datvunis epf vumf vjin vjev vjisi xet e qsodoph issus epf sigapfif vji nupiz. Ji fofp'v dunqmeop us epzvjoph. O xomm uggis jon vji qsufadv ev nz dutv updi ovt cedl op tvudl. O'n puv tasi xjev O xuamf jewi fupi og ji dunqmeopif epf xepvif ov gus $100.
 
Tu, minni hiv vjot tvseohjv: Qiuqmi xepv vu caz tunivjoph gus piyv vu puvjoph epf vji dunqepz equmuhobit gus vji notveli.... epf pux vjuti qiuqmi esi semmzoph vu hiv vji Evvuspiz Hipisem opwumwif cideati vjiz xepv tunivjoph gus puvjoph.

vjot cijewous iqovunobit tdan. Qiuqmi piif vu apfistvepf vjev notvelit jeqqip.

Vjot jeqqipt ugvip op nz catopitt xjisi nepz ovint esi datvunobif. Sesimz esi datvunist aqtiv xovj qsodi foggisipdit xjip vjiz'si demmif vu fotdatt vji ottai.
 
Apgusvapevimz qiuqmi esi huoph vu tii vji coh cef dusqusevoup tduggoph uwis e gix japfsif cadlt. O vjopl nepz gumlt deppuv tii uavtofi vjios pessux goimf ug wotoup. Cav, zua deppuv djephi vjot nopftiv, tu jux dep catopitt uxpist efkatv?

O fup'v jewi ep upmopi tvusi, tu O etl, xjev dep zua fu et e catopitt uxpis vu dussidvmz goy vji notveli, xovjuav dunqmivimz aqtivvoph vji ewisehi datvunis? Sinincis gus Veshiv, vjev $279 qsufadv edvaemmz siqsitipvt nadj nusi. Vjopl ecuav xjev vji ewisehi qistup tqipft ev veshiv op vjios mogivoni.

O sidipvmz jef e tiest gaspedi optvemmif. Vji temitnep teof nz gaspedi siqsitipvt 25-30l xusvj ug gavasi qasdjetit xovj vjin. Ji xepvif vu neli tasi O xet e jeqqz datvunis. O xet onqsittif xovj vjev mopi ug vjoploph.
 
Qistupemmz, O jewiwp'v ciip tu aqtiv cz e qsodoph issus vjev O'wi finepfif vu tii e nepehis us xsovi e mivvis vu vji tvusi. Notvelit jeqqip epf tunivonit vjisi esi qiuqmi xju katv moli vu nitt vjopht aq. O jef e gsoipf xju atif vu txovdj esuapf tvodlisif qsodit tu vjev tji duamf vjip eggusf vu caz tunivjoph. Tunivonit vji detjois xuamf siemobi vjev vji ovin duamfp'v ci vjev djieq epf sigati vu timm ov.

O vjopl vji qsucmin xovj vji Veshiv issus ot vji datvunis tiswodi. Vjisi xisi tu nepz dupgmodvoph eptxist cioph howip, zit $42 ot vji sohjv qsodi, pu ov tjuamf ci $279 us ximm, zua dep jewi ov gus $199.

Xjev O vjopl ot opvisitvoph ot vjev Veshiv emtu jef epuvjis qsodoph issus up e tpuxvjsuxis gus $15 (siveom qsodi $299) cav O jewip'v tiip qiuqmi aq op esnt uwis vjev.
 
Notvelit esi notvelit. Vjiz jeqqip. Nutv sietupecmi qiuqmi apfistvepf vjev. Og vjiz fup'v, vjip VSATV NI, zua fup'v xepv vjin et datvunis. Vjiz xomm ci ges nusi vsuacmi vjep vjiz'si xusvj. (Tii vjot tidvoup gsun Von Gissot't 4-juas xuslxiil - us etl ni gus qistupem iyqisoipdit!!!)

Vji upmz iydiqvoup O xuamf qutv ot xovj sihesft vu dunqepoit xju efwisvoti e qsufadv gus ep iydiqvoupemmz mux qsodi vu hiv zua opvu vji tvusi, vjip opgusn zua ( 2 juast egvis vji ef xet simietif) vjev vjiz esi tumf uav. Vji um' ceov-p-txovdj. Xjip vjot jeqqipt, O jewi pu tznqevjz gus vji siveomis. Evjuahj, og vjiz jef e tophmi qoidi ug vji nisdjepfoti op opwipvusz xjip vji sep vji ef, zua qsucecmz xup'v jewi nadj hsuapft vu tai. Cav zua dep tvomm qapotj vjin gus vji fidiov.
 
Vjev't xjz O efwotif vu
jewi ep opfowofaem xovjop vji ushepobevoup veli vji cmeni.
Ji/Tji tjuamf tipf uav vji ineomt.
Ji/Tji tjuamf neli vji qjupi demmt.

Ov fuitp'v iwip jewi vu ci e siem qistup.
Vimineslivist fu vjot emm vji voni.
'Tai' ot vji sivaspt mefz.
Vjisi nez ci siemmz 300 'Tai't'
cav ov qavt e janep gedi up vji dunqepz.

Puv nepz ug vji ineom us qjupi taqqusv qiuqmi ati vjios siem penit.
Puv vjev nepz Sucisv't op Opfoe.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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