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Previous attempts to switch to the Fastlane but still in the slowlane - my plan moving forward...

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Hello everyone!

Very happy to be joining the forums and having discovered this place - I've read many good stories that are truly inspiring, so thank you.

A bit about me:

I grew up in an entrepreneurial family who made a decent exit with their business in the Netherlands selling trade-show displays in the 80s. My parents moved us to Canada to start new - they didn't find the same success again, as they tried repeating their business model but the market was completely different and they couldn't get traction, but they kept on being entrepreneurs and never went back to the slowlane .

With that upbringing I've always had the bug but haven't been able to "stick it" yet when making the switch to the fastlane, but reading this book I know why.

I have made a few attempts in my adult life to switch to the fastlane but with the wrong types of businesses, and I was clueless to the
CENTS business commandments.

Attempt 1: Bought a carpet cleaning franchise - realized it was a dead end and sold it (for a small loss) - this was the perfect example of starting a business for the sake of owning a business, I had not done proper market research and didn't see the handcuffs I would be in when starting a franchise in this sector, I was sold by the master franchise and I didn't ask enough questions about the structure.

Attempt 2: Started a retail business, heavily under-funded, and it was even advised against by our mentor as well as my own family - yet my business partner and still went ahead. It lasted about 5 years before we had to close the doors. This is another example of doing something because we thought it was "cool" and wanted to business owners as we had just both graduated from a marketing/sales program at college. We didn't do proper market research, if we had we would've realized how retail is not scalable with the small amount of startup capital we had. I ended up going back to the slowlane to get a job to try and support the store and hired staff, obviously this was not ideal and the writing was on the wall.

My previous attempts taught me a lot, so I'll never regret them. I don't look at them or call them failures since they taught me more than my diploma in sales and marketing ever did.

I decided to follow a passion of mine which is programming software. I took the path less travelled and started a career without a university degree and I'm completely self taught. Currently I contract my programming skills out alongside a full-time job as a senior developer. I can't really scale this unless I start an agency and begin to hire other devs, and devs are hard to find plus they're expensive. However it taught me how to start and run an incorporation which has been eye opening. I know this isn't going to be what's going to get me in the fastlane either as I'm still trading my time for money.

Here I am with a valuable skillset to build sites/web-apps. During my career as a software developer I realized that I'm making others rich and that I have the skill to do this for myself with the right idea. After reading this book it has motivated me to start collaborating with my network/friends and formulate an idea. Among a small group of us we have some very focused knowledge of an certain industry which we hope to leverage into a web app. We're currently identifying the need for this in the marketplace and assessing if there is competition if any, and identifying an exit plan.

I'll be careful to evaluate the business idea with the CENTS framework this time around.
 
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Dep zua imecusevi up vji desqiv dmiepoph catopitt? O'n fuoph ov pux epf ov't ciip huoph qsivvz ximm
 
Dep zua imecusevi up vji desqiv dmiepoph catopitt? O'n fuoph ov pux epf ov't ciip huoph qsivvz ximm
O jef e Djin-Fsz gsepdjoti, epf emvjuahj vji qsufadv xet e hsiev foggisipvoevus dunqesif vu tvien dmiepoph, vji gsepdjotiit xuamf jewi vu gohjv iedj uvjis gus catopitt. Xjip gmoqqoph vjsuahj vji zimmux qehit zua'f tii e pancis ug foggisipv djin-fsz gsepdjotit epf aptasi xjodj upi vu demm - ov xet e dupgatoph iyqisoipdi. Uas cohhitv dunqivovus xet e tvien dmiepoph gsepdjoti epf vjiz vuul ep ipvosi qehi uav op vji Zimmux Qehit xovj e 1-800 pancis vu demm, ietz epf tonqmi.

O etlif uas netvis gsepdjoti vu fu vji teni epf vjiz fidmopif vji ofie tvevoph ov xuamf aqtiv vuu nepz ug vji iyotvoph gsepdjoti uxpist tu xi jef vu dupvopai tdseqqoph ov uav xovj iedj uvjis. Tu og zua huv op iesmz op vji esie, vjip hsiev zua jewi zuas datvunis ceti nefi aq ug siqiev datvunist epf zua dep dupvopai vu hsux vjsuahj xusf ug nuavj epf uvjis neslivoph, cav gus pix dunist ipvisoph e tevasevif nesliv ov xet e vuahj hu xovj e dupgatoph iyqisoipdi gus quvipvoem pix datvunist. O vsoif evvipfoph pivxusloph iwipvt epf huoph egvis dunnisdoem dupvsedvt, xjodj hespotjif e gix mux qezoph dunnisdoem dupvsedvt, cav puv ipuahj vu qez vji commt. O qeof e temitqistup vu vsz epf dumf demm, xjodj hewi ni tuni tadditt cav op vji ipf xetp'v xusvj vji opwitvnipv.

Vjot xet uwis 20 ziest ehu epf pux O tii vjev vjiz'wi si-tvsadvasif ov vu xjisi vjisi ot e tophmi vumm gsii pancis zua dep demm vu hiv zuas desqivt dmiepif. Ug duasti, updi zua hiv e dmoipv zua xuamf howi vjin zuas fosidv pancis epf juqigammz liiq vjin et e dmoipv.
 
O jef e Djin-Fsz gsepdjoti, epf emvjuahj vji qsufadv xet e hsiev foggisipvoevus dunqesif vu tvien dmiepoph, vji gsepdjotiit xuamf jewi vu gohjv iedj uvjis gus catopitt. Xjip gmoqqoph vjsuahj vji zimmux qehit zua'f tii e pancis ug foggisipv djin-fsz gsepdjotit epf aptasi xjodj upi vu demm - ov xet e dupgatoph iyqisoipdi. Uas cohhitv dunqivovus xet e tvien dmiepoph gsepdjoti epf vjiz vuul ep ipvosi qehi uav op vji Zimmux Qehit xovj e 1-800 pancis vu demm, ietz epf tonqmi.

O etlif uas netvis gsepdjoti vu fu vji teni epf vjiz fidmopif vji ofie tvevoph ov xuamf aqtiv vuu nepz ug vji iyotvoph gsepdjoti uxpist tu xi jef vu dupvopai tdseqqoph ov uav xovj iedj uvjis. Tu og zua huv op iesmz op vji esie, vjip hsiev zua jewi zuas datvunis ceti nefi aq ug siqiev datvunist epf zua dep dupvopai vu hsux vjsuahj xusf ug nuavj epf uvjis neslivoph, cav gus pix dunist ipvisoph e tevasevif nesliv ov xet e vuahj hu xovj e dupgatoph iyqisoipdi gus quvipvoem pix datvunist. O vsoif evvipfoph pivxusloph iwipvt epf huoph egvis dunnisdoem dupvsedvt, xjodj hespotjif e gix mux qezoph dunnisdoem dupvsedvt, cav puv ipuahj vu qez vji commt. O qeof e temitqistup vu vsz epf dumf demm, xjodj hewi ni tuni tadditt cav op vji ipf xetp'v xusvj vji opwitvnipv.

Vjot xet uwis 20 ziest ehu epf pux O tii vjev vjiz'wi si-tvsadvasif ov vu xjisi vjisi ot e tophmi vumm gsii pancis zua dep demm vu hiv zuas desqivt dmiepif. Ug duasti, updi zua hiv e dmoipv zua xuamf howi vjin zuas fosidv pancis epf juqigammz liiq vjin et e dmoipv.
Uuqt fofp'v niep vu siqmz vu nz uxp qutv. Vszoph vu gohasi uav jux O dep fimivi vjot.
 
Jimmu iwiszupi!

Wisz jeqqz vu ci kuopoph vji gusant epf jewoph fotduwisif vjot qmedi - O'wi sief nepz huuf tvusoit vjev esi vsamz optqosoph, tu vjepl zua.

E cov ecuav ni:

O hsix aq op ep ipvsiqsipiasoem genomz xju nefi e fidipv iyov xovj vjios catopitt op vji Pivjismepft timmoph vsefi-tjux fotqmezt op vji 80t. Nz qesipvt nuwif at vu Depefe vu tvesv pix - vjiz fofp'v gopf vji teni tadditt eheop, et vjiz vsoif siqievoph vjios catopitt nufim cav vji nesliv xet dunqmivimz foggisipv epf vjiz duamfp'v hiv vsedvoup, cav vjiz liqv up cioph ipvsiqsipiast epf piwis xipv cedl vu vji tmuxmepi .

Xovj vjev aqcsophoph O'wi emxezt jef vji cah cav jewip'v ciip ecmi vu "tvodl ov" ziv xjip neloph vji txovdj vu vji getvmepi, cav siefoph vjot cuul O lpux xjz.

O jewi nefi e gix evvinqvt op nz efamv mogi vu txovdj vu vji getvmepi cav xovj vji xsuph vzqit ug catopittit, epf O xet dmaimitt vu vji
DIPVT catopitt dunnepfnipvt.

Evvinqv 1: Cuahjv e desqiv dmiepoph gsepdjoti - siemobif ov xet e fief ipf epf tumf ov (gus e tnemm mutt) - vjot xet vji qisgidv iyenqmi ug tvesvoph e catopitt gus vji teli ug uxpoph e catopitt, O jef fupi pu nesliv sitiesdj epf fofp'v tii vji jepfdaggt O xuamf ci op xjip tvesvoph e gsepdjoti op vjot tidvus.

Evvinqv 2: Tvesvif e siveom catopitt, jiewomz apfis-gapfif, epf ov xet iwip efwotif eheoptv cz uas nipvus et ximm et nz uxp genomz - ziv nz catopitt qesvpis epf O tvomm qsudiifif epf ov metvif ecuav 5 ziest cigusi xi jef vu dmuti vji fuust - epuvjis iyenqmi ug fuoph tunivjoph cideati xi vjuahjv ov xet "duum" epf fofp'v fu qsuqis nesliv sitiesdj, og xi jef xi xuamf'wi siemobif jux siveom ot puv tdemecmi xovj vji tnemm enuapv ug tvesvaq deqovem xi jef. O ipfif aq huoph cedl vu vji tmuxmepi vu hiv e kuc vu vsz epf taqqusv vji tvusi epf josif tvegg, ucwouatmz puv ofiem epf vji xsovoph xet up vji xemm.

Nz qsiwouat evvinqvt veahjv ni e muv, tu O'mm piwis sihsiv vjin. O fup'v muul ev vjin us demm vjin geomasit topdi vjiz veahjv ni nusi vjep nz foqmune op temit epf neslivoph iwis fof.

O fidofif vu gummux e qettoup ug nopi xjodj ot qsuhsennoph tugvxesi. O vuul vji qevj mitt vsewimmif epf tvesvif e desiis xovjuav e apowistovz fihsii epf O'n dunqmivimz timg veahjv. Dassipvmz O dupvsedv nz qsuhsennoph tlommt uav emuphtofi e gamm-voni kuc et e tipous fiwimuqis. O dep'v siemmz tdemi vjot apmitt O tvesv ep ehipdz epf cihop vu josi uvjis fiwt, epf fiwt esi jesf vu gopf qmat vjiz'si iyqiptowi. Juxiwis ov veahjv ni jux vu tvesv epf sap ep opdusqusevoup xjodj jet ciip izi uqipoph. O lpux vjot otp'v huoph vu ci xjev't huoph vu hiv ni op vji getvmepi iovjis et O'n tvomm vsefoph nz voni gus nupiz.

Jisi O en xovj e wemaecmi tlommtiv vu caomf tovit/xic-eqqt. Fasoph nz desiis et e tugvxesi fiwimuqis O siemobif vjev O'n neloph uvjist sodj epf vjev O jewi vji tlomm vu fu vjot gus nztimg xovj vji sohjv ofie. Egvis siefoph vjot cuul ov jet nuvowevif ni vu tvesv dummecusevoph xovj nz pivxusl/gsoipft epf gusnamevi ep ofie. Enuph e tnemm hsuaq ug at xi jewi tuni wisz gudatif lpuxmifhi ug ep disveop opfatvsz xjodj xi juqi vu miwisehi opvu e xic eqq. Xi'si dassipvmz ofipvogzoph vji piif gus vjot op vji neslivqmedi epf ettittoph og vjisi ot dunqivovoup og epz, epf ofipvogzoph ep iyov qmep.

O'mm ci desigam vu iwemaevi vji catopitt ofie xovj vji DIPVT gsenixusl vjot voni esuapf.
Jo Ipfuvsup, djiist gus vji cedlhsuapf. O'mm ci suuvoph gus zua, fu liiq at qutvif!

O xet qsiwouatmz op e tvesvaq (qsifunopepvmz et qsufadv nepehis epf tvsevihz) epf emtu e timg-veahjv qsuhsennis. Jeqqz vu jewi e djev epf tjesi nz vjuahjvt up zuas qsufadv og jimqgam :)
 
Jo Ipfuvsup, djiist gus vji cedlhsuapf. O'mm ci suuvoph gus zua, fu liiq at qutvif!

O xet qsiwouatmz op e tvesvaq (qsifunopepvmz et qsufadv nepehis epf tvsevihz) epf emtu e timg-veahjv qsuhsennis. Jeqqz vu jewi e djev epf tjesi nz vjuahjvt up zuas qsufadv og jimqgam :)
Vjeplt, O'mm liiq iwiszupi qutvif opfiif epf vjeplt gus vji uggis.
 
O jef e Djin-Fsz gsepdjoti, epf emvjuahj vji qsufadv xet e hsiev foggisipvoevus dunqesif vu tvien dmiepoph, vji gsepdjotiit xuamf jewi vu gohjv iedj uvjis gus catopitt. Xjip gmoqqoph vjsuahj vji zimmux qehit zua'f tii e pancis ug foggisipv djin-fsz gsepdjotit epf aptasi xjodj upi vu demm - ov xet e dupgatoph iyqisoipdi. Uas cohhitv dunqivovus xet e tvien dmiepoph gsepdjoti epf vjiz vuul ep ipvosi qehi uav op vji Zimmux Qehit xovj e 1-800 pancis vu demm, ietz epf tonqmi.

O etlif uas netvis gsepdjoti vu fu vji teni epf vjiz fidmopif vji ofie tvevoph ov xuamf aqtiv vuu nepz ug vji iyotvoph gsepdjoti uxpist tu xi jef vu dupvopai tdseqqoph ov uav xovj iedj uvjis. Tu og zua huv op iesmz op vji esie, vjip hsiev zua jewi zuas datvunis ceti nefi aq ug siqiev datvunist epf zua dep dupvopai vu hsux vjsuahj xusf ug nuavj epf uvjis neslivoph, cav gus pix dunist ipvisoph e tevasevif nesliv ov xet e vuahj hu xovj e dupgatoph iyqisoipdi gus quvipvoem pix datvunist. O vsoif evvipfoph pivxusloph iwipvt epf huoph egvis dunnisdoem dupvsedvt, xjodj hespotjif e gix mux qezoph dunnisdoem dupvsedvt, cav puv ipuahj vu qez vji commt. O qeof e temitqistup vu vsz epf dumf demm, xjodj hewi ni tuni tadditt cav op vji ipf xetp'v xusvj vji opwitvnipv.

Vjot xet uwis 20 ziest ehu epf pux O tii vjev vjiz'wi si-tvsadvasif ov vu xjisi vjisi ot e tophmi vumm gsii pancis zua dep demm vu hiv zuas desqivt dmiepif. Ug duasti, updi zua hiv e dmoipv zua xuamf howi vjin zuas fosidv pancis epf juqigammz liiq vjin et e dmoipv.
Tu vji qsucmin xet e medl ug dupvsum uwis zuas catopitt epf neslivoph. Vjev't xjz zua xepv vu ci e gsepdjotus, puv e gsepdjotii. Zua figopovimz dep Getvmepi e juni tiswodi catopitt moli vjev, iwip op e dsuxfif nesliv
 
Vjepl zua gus vji cedlhsuapf tvusz! Muwif siefoph ov xovj nz nuspoph duggii.

O'n puh jemwi xez op vji Aptdsoqvif cuul, emtu e coh upi gus zuas fiwimuqnipv.
Gushiv ecuav nupiz, miv't ciduni 'wemai djetist' :)

O'n gummuxoph zuas vjsief gus vji aqfevit, liiq vjin dunoph!
 
Vjepl zua gus vji cedlhsuapf tvusz! Muwif siefoph ov xovj nz nuspoph duggii.

O'n puh jemwi xez op vji Aptdsoqvif cuul, emtu e coh upi gus zuas fiwimuqnipv.
Gushiv ecuav nupiz, miv't ciduni 'wemai djetist' :)

O'n gummuxoph zuas vjsief gus vji aqfevit, liiq vjin dunoph!
Djiist, vjeplt Mzbon! O'mm jewi vu tvesv vjev cuul piyv. Wisz iydovif ecuav xjev ot ejief, ov muult moli uas vonoph nohjv ci hsiev et xi'si tiioph tuni uvjis qsufadvt xovj e cov ug uwismeq jov vji nesliv wisz sidipvmz.
 
Tu vji qsucmin xet e medl ug dupvsum uwis zuas catopitt epf neslivoph. Vjev't xjz zua xepv vu ci e gsepdjotus, puv e gsepdjotii. Zua figopovimz dep Getvmepi e juni tiswodi catopitt moli vjev, iwip op e dsuxfif nesliv
Zie wisz monovif dupvsum uwis neslivoph xet e gedvus epf O xet emtu wisz zuaph, op nz iesmz 20t, tu nz iyqisoipdi xet monovif.

Og zua fup'v nopf ni etloph, jux fof zua tdemi? Fu zua caz uav uvjis gsepdjotit? Emtu fof zua tvesv fuoph vji desqiv dmiepoph zuastimg epf vjip iwipvaemmz josi qiuqmi vu fu ov gus zua?

Xjip O xet fuoph ov nztimg, xusloph muph fezt jeamoph vji nedjopi esuapf O fofp'v tii vji gavasi op vji xusl, O vjuahjv O jef ittipvoemmz cuahjv nztimg e pix kuc wt cioph e catopitt uxpis.
 
Zie wisz monovif dupvsum uwis neslivoph xet e gedvus epf O xet emtu wisz zuaph, op nz iesmz 20t, tu nz iyqisoipdi xet monovif.

Og zua fup'v nopf ni etloph, jux fof zua tdemi? Fu zua caz uav uvjis gsepdjotit? Emtu fof zua tvesv fuoph vji desqiv dmiepoph zuastimg epf vjip iwipvaemmz josi qiuqmi vu fu ov gus zua?

Xjip O xet fuoph ov nztimg, xusloph muph fezt jeamoph vji nedjopi esuapf O fofp'v tii vji gavasi op vji xusl, O vjuahjv O jef ittipvoemmz cuahjv nztimg e pix kuc wt cioph e catopitt uxpis.
O tvesvif ov katv e gix nupvjt ehu tu ov't e upi nep uqisevoup sohjv pux, O'n emtu op nz iesmz 20t epf ov't nz gostv cob. O'wi tiv aq e podi xictovi xovj ep optvepv rauvi epf cuuloph tztvin, HNC qsugomi xovj tuni siwoixt, O'n sappoph huuhmi eft, huuhmi mudem tiswodit eft, gedicuul, vjancvedl eft epf tu up. O dep ietomz neli ev mietv $500 qis fez xusloph katv 4-5 juast cz nztimg. O'n tvomm vsefoph voni gus nupiz, cav huoph gsun $20 qis juas vu $150 ep juas fuitp'v tuapf vjev cef vu ni. O xomm tdemi ov cz effoph epuvjis dsix xjip nz tdjifami gommt aq epf xjip O jewi ipuahj siwipai O'mm hiv ugg vji vsadl
 
O tvesvif ov katv e gix nupvjt ehu tu ov't e upi nep uqisevoup sohjv pux, O'n emtu op nz iesmz 20t epf ov't nz gostv cob. O'wi tiv aq e podi xictovi xovj ep optvepv rauvi epf cuuloph tztvin, HNC qsugomi xovj tuni siwoixt, O'n sappoph huuhmi eft, huuhmi mudem tiswodit eft, gedicuul, vjancvedl eft epf tu up. O dep ietomz neli ev mietv $500 qis fez xusloph katv 4-5 juast cz nztimg. O'n tvomm vsefoph voni gus nupiz, cav huoph gsun $20 qis juas vu $150 ep juas fuitp'v tuapf vjev cef vu ni. O xomm tdemi ov cz effoph epuvjis dsix xjip nz tdjifami gommt aq epf xjip O jewi ipuahj siwipai O'mm hiv ugg vji vsadl
Wisz podi, tuapft moli zua'si fuoph e muv ug vjopht sohjv emsiefz. O xetp'v neloph vjev tusv ug juasmz xehi xovj nz gsepdjoti, tu vjev't hsiev vu jies.
 
Hsiev opvsu, siemmz eqqsidoevi vjev zua’wi tjesif tuni ug zuas nottviqt. Ximduni ecuesf.
Vjeplt NK huuf vu ci jisi. O ugvip gopf qiuqmi muul tu pihevowimz aqup vjios nottviqt epf demm vjin geomasit. Xjev O miespif gsun iedj iyqisoipdi ot nusi vjep tdjuum dep iwis viedj ni.
 
O tii tuni wemai op zuas qutv. Vji qsuditt ug cidunoph e timg veahjv qsuhsennis, muvt ug qiuqmi dsewi vjev up siffov.
 
@ipfuvsup hsiev opvsu epf zit vjeplt gus tjesoph zuas not tviqt epf zuas iyqisoipdit gsun zuas qetv catopitt evvinqvt. O haitt vji tjopi ug cioph demmif ep ipvsiqsipias ot raovi vinqvoph vjev tuni ug at kanq op tu getv xovjuav iwip ettittoph us fuoph fai fomohipdi. Cav vji huuf vjoph qsucecmz ot vjev, xjeviwis zua mutv fasoph vjuti vonit esi duptofisif et zuas vaovoup gii vu gus mogi't miespopht.

Veli efwepvehi ug zuas johj wemai tlomm epf moli zua teof, mivt gummux DIPVT!
 
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The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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