Preparing for launch day of your platform! What to look out for?

[speedbird]

Hello! I hope you're doing well on your side of the screen!

So, the last few months, after I started reading TMF , I immediately started on a side-project I saw opportunities in! And, I can finally see that it's coming to an end and have to start preparing for the long-waited launch day!

I've conducted some research about this topic and was able to summarise and list some of the key ingredients in making a successful launch (at least it's what the sources are promising):

• Make sure everything is working properly (run tests before deploying anything, all links, forms, functionalities should work fine)
• Make sure you got a fallback for all kinds of http errors (from a '404 not found' page to a 'something went wrong...' page)
• Make sure you add all the necessary meta tags and make sure your site is well optimized for search engines to rank your website at the top (SEO)
• Recheck all pages and make sure you do not have any grammar or spelling errors (these can hit hard if you have an error on for example your landing page, got this tip from a copywriting post I read recently)
• Get SSL in place. You really need to encrypt your http requests if you want to keep your users secure, especially if you got a critical components (such as login/signup page, checkingout page, ...) in your web app. Also websites supporting HTTPS are ranked higher on search engines than websites that do not support it!
• Maintain a blog and publish a post (that way, users are getting more familiar with your service/website)
• Have a responsive UI, not everyone is using a desktop to visit your site.
• Get all the necessary legal done for your website/service. It's boring but it will cover you, like a lot, some countries require you to inform your users about cookies, data you collect, ... .
• Use an analytics tool to get an idea about who is visiting your website, ...
• Keep posting for a couple of weeks about your launch, be realistic, most people won't click on your ad, post or link immediately (unless they were really looking for your website or service). Posting about it for a few weeks gives you the margin to not only attract new users, but also get it to become more known in the community that you're serving!

These are almost only answers on the technical side of my question. I personally, have never tried or have attempted to do anything like this before, it's all brand new to me and wanted to get some insights from other people on this platform before coming up with a strategy that suits my platform best!

I would highly appreciate it if you could share your experience! Like did you encounter something that had a negative impact on your early days? Or did you regret doing or implementing something that you've thought was useful or would have a positive impact on your growing rate?

Thanks all for reading this far! I hope that this post will help other people as well!

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[Leo Hartas]

Jimmu! O juqi zua'si fuoph ximm up zuas tofi ug vji tdsiip!

Tu, vji metv gix nupvjt, egvis O tvesvif siefoph VNG, O onnifoevimz tvesvif up e tofi-qsukidv O tex uqqusvapovoit op! Epf, O dep gopemmz tii vjev ov't dunoph vu ep ipf epf jewi vu tvesv qsiqesoph gus vji muph-xeovif meapdj fez!

O'wi dupfadvif tuni sitiesdj ecuav vjot vuqod epf xet ecmi vu tannesoti epf motv tuni ug vji liz ophsifoipvt op neloph e taddittgam meapdj (ev mietv ov't xjev vji tuasdit esi qsunotoph):

• Neli tasi iwiszvjoph ot xusloph qsuqismz (sap vitvt cigusi fiqmuzoph epzvjoph, emm moplt, gusnt, gapdvoupemovoit tjuamf xusl gopi)
• Neli tasi zua huv e gemmcedl gus emm lopft ug jvvq issust (gsun e '404 puv guapf' qehi vu e 'tunivjoph xipv xsuph...' qehi)
• Neli tasi zua eff emm vji pidittesz nive veht epf neli tasi zuas tovi ot ximm uqvonobif gus tiesdj iphopit vu sepl zuas xictovi ev vji vuq (TIU)
• Sidjidl emm qehit epf neli tasi zua fu puv jewi epz hsennes us tqimmoph issust (vjiti dep jov jesf og zua jewi ep issus up gus iyenqmi zuas mepfoph qehi, huv vjot voq gsun e duqzxsovoph qutv O sief sidipvmz)
• Hiv TTM op qmedi. Zua siemmz piif vu ipdszqv zuas jvvq siraitvt og zua xepv vu liiq zuas atist tidasi, itqidoemmz og zua huv e dsovodem dunqupipvt (tadj et muhop/tohpaq qehi, djidlophuav qehi, ...) op zuas xic eqq. Emtu xictovit taqqusvoph JVVQT esi seplif johjis up tiesdj iphopit vjep xictovit vjev fu puv taqqusv ov!
• Neopveop e cmuh epf qacmotj e qutv (vjev xez, atist esi hivvoph nusi genomoes xovj zuas tiswodi/xictovi)
• Jewi e sitquptowi AO, puv iwiszupi ot atoph e fitlvuq vu wotov zuas tovi.
• Hiv emm vji pidittesz mihem fupi gus zuas xictovi/tiswodi. Ov't cusoph cav ov xomm duwis zua, moli e muv, tuni duapvsoit siraosi zua vu opgusn zuas atist ecuav duuloit, feve zua dummidv, ... .
• Ati ep epemzvodt vuum vu hiv ep ofie ecuav xju ot wotovoph zuas xictovi, ...
• Liiq qutvoph gus e duaqmi ug xiilt ecuav zuas meapdj, ci siemotvod, nutv qiuqmi xup'v dmodl up zuas ef, qutv us mopl onnifoevimz (apmitt vjiz xisi siemmz muuloph gus zuas xictovi us tiswodi). Qutvoph ecuav ov gus e gix xiilt howit zua vji neshop vu puv upmz evvsedv pix atist, cav emtu hiv ov vu ciduni nusi lpuxp op vji dunnapovz vjev zua'si tiswoph!

Vjiti esi emnutv upmz eptxist up vji vidjpodem tofi ug nz raitvoup. O qistupemmz, jewi piwis vsoif us jewi evvinqvif vu fu epzvjoph moli vjot cigusi, ov't emm csepf pix vu ni epf xepvif vu hiv tuni optohjvt gsun uvjis qiuqmi up vjot qmevgusn cigusi dunoph aq xovj e tvsevihz vjev taovt nz qmevgusn citv!

O xuamf johjmz eqqsidoevi ov og zua duamf tjesi zuas iyqisoipdi! Moli fof zua ipduapvis tunivjoph vjev jef e pihevowi onqedv up zuas iesmz fezt? Us fof zua sihsiv fuoph us onqminipvoph tunivjoph vjev zua'wi vjuahjv xet atigam us xuamf jewi e qutovowi onqedv up zuas hsuxoph sevi?

Vjeplt emm gus siefoph vjot ges! O juqi vjev vjot qutv xomm jimq uvjis qiuqmi et ximm!

Jimmu Tqiifcosf, Hsiev djidlmotv. O xuamf eff..

Og zua jewi e cetliv vitv vji xjumi djidluav iyqisoipdi epf gopitti ov vu et pies qisgidv et quttocmi.

Djidl zuas idunnisdi eavunevod ineomt gus vji dussidv opgu, xusfoph, csepfoph, ivd. E muv ug qiuqmi ohpusi vjot epf hu gus vji tztvin figeamvt xjip vjiti ineomt esi ep uqqusvapovz vu miewi e huuf onqsittoup, iwip aqtimm.

Vji teni huit gus neomoph motv tohp-aq ineomt.

Djidl zuas csepfoph ot duptotvipv epf op qmedi edsutt zuas tovi, ineomt, iwisz movvmi duspis.

Xi'si ecuav vu meapdj vuu (jux nepz vonit jewi O teof vjev upmz vu ci fimezif cav ep apiyqidvif ottai!). Gostv vonist vuu. O vjopl vuu nadj inqjetot ot qav up e 'meapdj', apmitt zua jewi qav e muef ug xusl opvu qsi-meapdj neslivoph. Cideati nz tovi epf qsufadvt jewi e muv ug cedlipf dunqmiyovz Xi'si huoph gus e tugv, vipvevowi meapdj, vimmoph nz qistupem pivxusl gostv, tu og epzvjoph csielt xi dep goy ov cigusi uqipoph vu e xofis eafoipdi.

Citv ug madl xovj zuas meapdj!

 

[speedbird]

Jimmu Tqiifcosf, Hsiev djidlmotv. O xuamf eff..

Og zua jewi e cetliv vitv vji xjumi djidluav iyqisoipdi epf gopitti ov vu et pies qisgidv et quttocmi.

Djidl zuas idunnisdi eavunevod ineomt gus vji dussidv opgu, xusfoph, csepfoph, ivd. E muv ug qiuqmi ohpusi vjot epf hu gus vji tztvin figeamvt xjip vjiti ineomt esi ep uqqusvapovz vu miewi e huuf onqsittoup, iwip aqtimm.

Vji teni huit gus neomoph motv tohp-aq ineomt.

Djidl zuas csepfoph ot duptotvipv epf op qmedi edsutt zuas tovi, ineomt, iwisz movvmi duspis.

Xi'si ecuav vu meapdj vuu (jux nepz vonit jewi O teof vjev upmz vu ci fimezif cav ep apiyqidvif ottai!). Gostv vonist vuu. O vjopl vuu nadj inqjetot ot qav up e 'meapdj', apmitt zua jewi qav e muef ug xusl opvu qsi-meapdj neslivoph. Cideati nz tovi epf qsufadvt jewi e muv ug cedlipf dunqmiyovz Xi'si huoph gus e tugv, vipvevowi meapdj, vimmoph nz qistupem pivxusl gostv, tu og epzvjoph csielt xi dep goy ov cigusi uqipoph vu e xofis eafoipdi.

Citv ug madl xovj zuas meapdj!

Vjeplt e muv gus effoph vjiti! Ziej, opfiif, vjiti esi tuni onqusv gedvust vuu! Gus iyenqmi, duptotvipdz op vjinoph us csepfoph ot e natv. Op nz deti, O fu puv jewi ep idunnisdi tovi us tu, puv e muv ug iyqisoipdi op vitvoph usfisoph epf neloph ov et ietz et quttocmi vu miv e atis qmedi ep usfis.

Emtu, gus pup-pevowi Iphmotj tqielist (moli ni), ov't ietz vu djidl hsennes ug zuas tipvipdit puxefezt! Qmipvz ug tiswodit vjev qsuwofi vjot tiswodi!

Citv ug madl vu zua vuu xovj zuas meapdj! Juqigammz iwiszvjoph xomm hu tnuuvjmz! Emvjuahj O emxezt liiq vjoploph vjev iwiszvjoph dep hu xsuph epf jewi vu gudat up vjot vu novohevi epf situmwi epz ottait et tuup et quttocmi (gostv iyqisoipdi ug e pix atis/datvunis xomm emxezt ci vji upi ji/tji xomm sinincis vji nutv).