I have developed a lead-page with the aim to get people to sign up on my list, just to get preliminary product validation / how many people would be actually interested in the product.
My first thought was leaving it just like this - stating, that they will receive a follow-up email shortly, informing them about the product and give them the option to buy.
I would be able to assess the interest by how many people signed up.
This is a good example.
It wouldn't be an accurate representation however, as people get scared away if they ACTUALLY have to pay for something. So I'd be lucky if perhaps 60% of the email list made the purchase later on.
Second option would be to state the product price directly on the lead page, and giving them a 'special offer discount' - let's say 80% off. Immediately after subscription, they would get a follow up email with a link to make the purchase.
Although I haven't seen this too often in practice, where the full price of the product would be stated on the pre-sale page. It scares people off - especially if they are not fully informed about the benefits and value they can get from the product (which I plan to do continuously via emails, fb posts, IG pics, eventually blog posts etc.)
I see the 2nd option to be much more objective, but also more challenging (and time consuming) for the initial stage - as I haven't thought about the pricing model yet and I would need to develop a payment gateway / page. It would also give me a small starting budget to order samples of the product and whatnot, without having to make an investment myself.
My first thought was leaving it just like this - stating, that they will receive a follow-up email shortly, informing them about the product and give them the option to buy.
I would be able to assess the interest by how many people signed up.
This is a good example.
It wouldn't be an accurate representation however, as people get scared away if they ACTUALLY have to pay for something. So I'd be lucky if perhaps 60% of the email list made the purchase later on.
Second option would be to state the product price directly on the lead page, and giving them a 'special offer discount' - let's say 80% off. Immediately after subscription, they would get a follow up email with a link to make the purchase.
Although I haven't seen this too often in practice, where the full price of the product would be stated on the pre-sale page. It scares people off - especially if they are not fully informed about the benefits and value they can get from the product (which I plan to do continuously via emails, fb posts, IG pics, eventually blog posts etc.)
I see the 2nd option to be much more objective, but also more challenging (and time consuming) for the initial stage - as I haven't thought about the pricing model yet and I would need to develop a payment gateway / page. It would also give me a small starting budget to order samples of the product and whatnot, without having to make an investment myself.
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
