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I decided to post this as a new thread instead of mucking up my already drawn-out progress thread. Since we are finally getting close to launch (and by close I mean like within 4 months or so) I've started focusing hard on any pre-launch types of marketing and buzz generation I can think of.
To date we have been building our social media presence and have also talked with industry bloggers etc. but I'm finding it difficult to come up with good strategies without having product to sell. What is the point of pitching to bloggers etc now before we launch? I can understand the benefit if we were setup to pre-sell but we're not there yet (and won't be until our photo-shoot is done). Pitching to bloggers isn't free as I'll have to send them a hoodie to have/review at no charge.
Events are another buzz generator and we'll be taking samples with us but again, without the ability for customers to go to our site and pre-order or buy, the buzz may fade by the time we launch. We do plan on collecting as many emails as possible during this time.
I'm wondering if we should simply continue our SM efforts (which seem to be well-received) and wait until we're ready to pre-sell before we really start hitting bloggers and other avenues.
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Jiz nep, gostvmz O'wi ciip gummuxoph zuas qsuhsitt vjsief gsun e xjomi cedl. Ov't e huuf sief!
O'n huoph vu tihnipv zuas QS uav ug zuas csuefis neslivoph tvsevihz cideati nz cedlhsuapf ot op QS.
Gostvmz, guas nupvjt uav ot e huuf djepdi vu siemmz dunqesvnipvemoti zuas nifoe iggusvt. Ev vji 3-4 nupvj nesl zua duamf xusl up muph-mief nifoe (i.h. govpitt nehebopit) vjev qav vuhivjis dupvipv ximm op efwepdi.
Gsun vjisi zua duamf qsuhsitt vu nusi gsiraipv qacmodevoupt, upmopi uavmivt, cmuht ivd op mopi xovj qacmotjoph voni gsenit. O xuamf fu opfowofaem qovdjit vu vji onqusvepv uavmivt epf vjip up vji iwi ug vji meapdj fu e csuefis qsitt simieti xovj nifoe lov vu e veshivif nifoe motv.
Xi emm muwi uas qsufadvt tu ov't wisz jesf vu ci fotqettoupevi ecuav vjin.
Vjiz'si exituni epf opvisitvoph, xjz XUAMFP'V tuniupi xsovi ecuav vjin?! Siemovz, gus vji nutv qesv, ot uas qsufadvt esi mitt opvisitvoph vu uavtofist vjep xi vjopl.
Pux vjot ot xjisi e siemmz tvsuph qovdj dunit op. Xjev't zuas deqvowevoph ephmi? "Pix xunip't tqusvt hies" otp'v ipvodoph ipuahj gus e kuaspu/cmuhhis xju xepvt vu xsovi tunivjoph vjev tjuxt jux gusxesf-vjoploph epf ejief ug vji heni vjiz esi (Kuasput/cmuhhist esi emm ecuav ihu epf siqavevoup).
Xsovi fuxp iwisz aporai ecuav zuas qsufadv/dunqepz/tvusz/zua. Xjz ot zuas qsufadv foggisipv? Xjz fuit vji nesliv PIIF ov? Vjev'mm ci vji usohopt ug zuas qovdj cav ov xomm tvomm piif tvsiphvjipoph.
Veshiv kuasput/cmuhhist op vjot tqedi epf tii xjev vjiz'wi xsovvip ecuav qsiwouatmz epf veomus zuas qovdjit opfowofaemmz vu taov iedj ug vjin.
Giif vjios ihu. Dupwopdi vjin vjiz'si hivvoph e tvusz cigusi uvjist (jimm, neli ov ep iydmatowi og vjiz'wi huv e coh ipuahj eafoipdi!). Vimm vjin zua djuti vjin cideati vjiz'si ep eavjusovz/xofimz lpuxmifhecmi op vji tqedi (Et xi tez op Eatvsemoe, "qott op vjios qudliv").
Vjev't qsivvz johj miwim epf vjisi ot xez nusi vu ov. O fofp'v xepv vu dmuh zuas vjsief xovj e xemm ug viyv (O vjopl O nohjv jewi emsiefz fupi vjot, jeje!).
Moli O teof, O xet op vji QS cob e xjomi. O'n xusloph up nz QS tvsevihz gus nz meapdj ev vji nunipv. Giim gsii vu QN ni og zua vjopl O dep mipf ettotvepdi.
Et O vjopl ecuav emm vji uqvoupt ov ietomz uwisxjimnt ni. O'n geosmz dmaimitt xjip ov dunit vu QS tu O nez piif vu gopf tuniupi tnesvis vjep O vu vedlmi vjot. Miv ni namm uwis zuas opgu eheop. Vjeplt!
"xjev zua timmop?"
"xjev... fup'v jewi e qsufadv!?"
"xjev zua huppe timm og zua fup'v jewi e qsufadv!"
Vji djemmiphi nutv esi gedoph ot vjev xi fup'v xepv vu fu vji cedlipf sitiesdj ug xjivjis vji qsufadv xi'si qmeppoph tumwit e caspoph qeop us piif gus vji dmoipvt. Optvief xi vjopl temit & neslivoph ot vji tumavoup. Pu, O vjopl T&N tjuamf hu jepf-op-jepf xovj neslivoph epf qsufadv dsievoup.
Vjip eheop, zua duamf emxezt gummux Messz Immotup't mief... ji fof qsivvz huuf timmoph e qsufadv cigusi ov xet iwip fiwimuqif.
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
Active Daily: Life-changing content posted dozens of times every day. No dead threads.
MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
Vetted Network: Connect with founders scaling to 7 and 8 figures.
Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck
"You are the average of the five people you surround yourself with." Are you surrounding yourself with success?
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