I’m a 33 year old man with two kids, one being a 14 year old girl.
I’ve recently uncovered a typically “ignored” problem in our culture through speaking with her and have been really researching an industry and working through a strong message to potential customers and I really have a vision towards what could be a very impactful company.
There is a mental barrier I’m warring with though and I would like some feedback on where others stand.
I’ve got ZERO experience in this industry and it’s basically a product for younger girls, around the 10-17 year range.
Is starting a company where I am not nor have ever been a customer or recipient of put me at an automatic or nearly insurmountable disadvantage?
I think the obvious remedy in my mind is to tell our own story and also use perhaps a female spokesperson rather than be the one who’s more publicly recognized with the brand.
I’ve recently uncovered a typically “ignored” problem in our culture through speaking with her and have been really researching an industry and working through a strong message to potential customers and I really have a vision towards what could be a very impactful company.
There is a mental barrier I’m warring with though and I would like some feedback on where others stand.
I’ve got ZERO experience in this industry and it’s basically a product for younger girls, around the 10-17 year range.
Is starting a company where I am not nor have ever been a customer or recipient of put me at an automatic or nearly insurmountable disadvantage?
I think the obvious remedy in my mind is to tell our own story and also use perhaps a female spokesperson rather than be the one who’s more publicly recognized with the brand.
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