G'day Fastlaners,
To get straight to the point, I have been studying Marketing for a solid couple of months to a year and have a great idea of how I can successfully market a product/service online. Having run my own short clothing lines and having learnt from my own mistakes already.
Long story short, my dad had lost his job about 3-4 years ago - and after being unemployed for 3-4 months, he decided to franchise out a Cleaning Business. He had paid a couple grand - but in return he gets clients (which they take about 15% cut each client) and provide him with the tools needed for the job.
Now, it's 2 and a half years later, my dad has been doing the exact same thing - 1 Assistant, 4-5 clients per/day - no plan for scaling his business, no plan for breaking away from the franchise and starting his own thing, no plan for spending a dime on marketing.
I had made a Marketing Strategy for him (Google, FB w/ Ads, Google Ads) all which would cost $500 - $1000 - but in my eyes is an extremely worthy investment.
The only problem is, my Dad knows nothing about marketing, nor does he think he needs to spend any on marketing - even when I have told him the incredible potential of scaling his business. I don't have a track record - but I am 100% certain I can make him the best Local Cleaning Service in our area due to the low competition.
Not that it matters too much but my dad is Asian - and extremely stubborn. I am 19 - still in Uni.
How would you go about convincing your own family to take their business to the next level? I have seen my parents work tirelessly (working 6 - 7 days a week) for the past 3 years and I can see a very good opportunity for his business to explode.
Any advice would be amazing.
To get straight to the point, I have been studying Marketing for a solid couple of months to a year and have a great idea of how I can successfully market a product/service online. Having run my own short clothing lines and having learnt from my own mistakes already.
Long story short, my dad had lost his job about 3-4 years ago - and after being unemployed for 3-4 months, he decided to franchise out a Cleaning Business. He had paid a couple grand - but in return he gets clients (which they take about 15% cut each client) and provide him with the tools needed for the job.
Now, it's 2 and a half years later, my dad has been doing the exact same thing - 1 Assistant, 4-5 clients per/day - no plan for scaling his business, no plan for breaking away from the franchise and starting his own thing, no plan for spending a dime on marketing.
I had made a Marketing Strategy for him (Google, FB w/ Ads, Google Ads) all which would cost $500 - $1000 - but in my eyes is an extremely worthy investment.
The only problem is, my Dad knows nothing about marketing, nor does he think he needs to spend any on marketing - even when I have told him the incredible potential of scaling his business. I don't have a track record - but I am 100% certain I can make him the best Local Cleaning Service in our area due to the low competition.
Not that it matters too much but my dad is Asian - and extremely stubborn. I am 19 - still in Uni.
How would you go about convincing your own family to take their business to the next level? I have seen my parents work tirelessly (working 6 - 7 days a week) for the past 3 years and I can see a very good opportunity for his business to explode.
Any advice would be amazing.
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