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an excellent article. It explains a few tidbits about why marketing (IMO in general) works online. http://intmillplan.blogspot.com/
I'm not suggesting anything about the links or the book, just the REALLY good excerpts from the article. There are some great key points about people's core traits, such as,
"When someone buys something on eBay what are they getting? Emotional satisfaction - or the promise of this."
"Those fast cars, closets filled with expensive shoes and clothes, great (high-priced) food bought in expensive and exclusive restaurants - all these things give you an emotional boost and help you build your secure world view."
I'm not suggesting anything about the links or the book, just the REALLY good excerpts from the article. There are some great key points about people's core traits, such as,
"When someone buys something on eBay what are they getting? Emotional satisfaction - or the promise of this."
"Those fast cars, closets filled with expensive shoes and clothes, great (high-priced) food bought in expensive and exclusive restaurants - all these things give you an emotional boost and help you build your secure world view."
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