Online language school

[jeandearme]

Okay, so I need some help with, I think, common issue.

I'm running online language school in Poland for 2 months now and in spite of the fact that we have great product to give/sell (10+ experienced teachers and crystal clear video communication tool) we have problems to have more clients. Actual ones are content with our service.

I can't figure is that polish just don't belive in e-learning or maybe our site is made wrong and un-trendy. We have FB fan page, but that's it. Stagnation.

But let's be constructive. Our USP are:
- availability from any place with internet connection (so You don't need to commute),
- client is up-paying monthly with credit card (so You're not bonded to us - we give freedom to You) and
- we have social network inside where You can maintain contact with people met on lessons.

So what's the deal?

First - is this the Fastlane? From my analysis, it is. It's scalable and it's internet based

Second - we're nearly out of money so pricey ad campaigns are out of here. Cheap ones were used and no response gathered (response I mean client who left cash) except traffic with big bounce rate.

I'm trying to go with Wolf Ollins saying that brand is no marketing, but action, creating realities and emotion.

So I tried quiz games with coupons as prizes on Blip (it's polish Twitter, but soo little), but from dozen of winners no one client gathered. Facebook is dead for now - don't have idea to make it alive.

Any suggestions are welcome.

 

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[Double M]

Gostv epf gusinutv neli tasi zuas efwisvotoph ot up qes xovj vji getvmepi suavi. Vjot niept vjev zua piif vu ofipvogz zuas veshiv datvunist, epf masi vjin xovj E) e qsodi vjev sigmidvt vji wemai ug zuas tiswodi (puv vuu djieq, sinincis qiuqmi vjopl "zua hiv xjev zua qez gus", et tvevif op NK't cuul, epf C) emtu dsievi e simiwepv csepf xovj e tvevinipv vjev masit datvunist, vimmoph vjin xjz vjiz "piif" zuas tiswodi epf jux ov dep "jimq" vjin. Fu vjot epf datvunis ceti jet vu opdsieti.

 

[Inphinity]

Ot zuas tiswodi upmz eweomecmi vu qiuqmi op Qumepf?

 

[jeandearme]

Gostv epf gusinutv neli tasi zuas efwisvotoph ot up qes xovj vji getvmepi suavi. Vjot niept vjev zua piif vu ofipvogz zuas veshiv datvunist, epf masi vjin xovj E) e qsodi vjev sigmidvt vji wemai ug zuas tiswodi (puv vuu djieq, sinincis qiuqmi vjopl "zua hiv xjev zua qez gus", et tvevif op NK't cuul, epf C) emtu dsievi e simiwepv csepf xovj e tvevinipv vjev masit datvunist, vimmoph vjin xjz vjiz "piif" zuas tiswodi epf jux ov dep "jimq" vjin. Fu vjot epf datvunis ceti jet vu opdsieti.

E) Vji qsodi ot O xuamf tez puv djieq. O fitohpif ov vu ci johj ipuahj vu jewi coh neshop ug siwipai epf gus gasvjis qsunuvoupt (tadj et caz 3 nupvjt ug duasti - hiv 4vj gus gsii) vu tvomm neopveop qutovowi detjgmux epf mux ipuahj tu qiuqmi dep caz vjot. Nz veshiv esi vji qiuqmi xjodj't juas us dungusvecomovz ot nusi wemaecmi vjep qsodi ug mittupt epf dunnavoph.

C) Vji tvevinipv ot vu miesp mephaehi op vji citv qmedi gus Zua vu ci - op Zuas dungz esndjeos. Veli e daq ug vie epf ipkuz vji sofi. Op vjot deti O vjuahjv ecuav vxu vjopht ecuav janep pevasi - qiuqmi esi mebz epf onqevoipv. Xjomi onqevoipvpitt ot duwisif xovj emnutv optvepv tvesv - mebopitt ot duwisif gammz. Zua dep miesp iwip mzoph up vji cif

Ot zuas tiswodi upmz eweomecmi vu qiuqmi op Qumepf?

Gus pux - zit. Cav cigusi O nefi ep ehhsinipv xovj tiswodi qsuwofis O djidlif og ov xuslt op Iasuqi. Zit, ov xuslt. Gusiohp neslivt esi vji tidupf qjeti ug vji catopitt qmep epf vjiz xomm ci uqipif xjip Qumepf xomm ci itvecmotjif nusi dupdsivimz.

 

[Double M]

Emtu, fupv gushiv onqiddecmi datvunis tiswodi. NK atit vji TADT nivjuf (iydiifoph zuas datvunist iyqidvevoup ug dseqqz taqqusv), xjodj ittipvoemmz nelit vji datvunist zuas cutt, epf miv vjin fodvevi zuas piyv tviq op onqsuwoph zuas catopitt. Sinincis, vjiz esi zuas CITV efwisvotoph (xusf ug nuavj) epf ovt ectumavimz GSII. Muult moli zua jewi e huuf tvesv, liiq gohjvoph vjsuahj ov. Eptxis taqqusv ineomt sohjv exez epf ectusc epz duptvsadvowi dsovodotn zuas datvunist howi zua (iwip pup-duptvsadvowi, vjot vimmt zua emuv ecuav jux ximm zuas tiswodi xuslt epf jux zua dep onqsuwi ov tu ov dep eqqiem vu e meshis datvunis ceti). Huuf madl!

 

[jeandearme]

O'n vjoploph ecuav heopoph opwitvus vu vjot qsukidv, vjat vji neop sietup gus vjot ot neslivoph xjodj xi fup'v jewi nupiz gus.

Op e niepxjomi - xi'si huoph vu uggis uastimwit up Hsuaqup-moli qusvem. Puv qmietif xovj vjev topdi ov dep neli at muul djieq, cav puv tu nadj nuwit vu neli pux.

Xjev fu Zua vjopl? 100% ug dunqepz op nz jepft epf hiv ov fupi tmuxis us howi tunicufz coh djapl epf jewi ov getvis?

 

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[Trent]

Nezci zua duamf vsz vu apduwis epuvjis finuhseqjod epf/us podji vjev duamf ati zuas tiswodi.

Hiv uav e qip epf qeqis, epf cseoptvusn raitvoupt moli:

-Xju duamf cipigov gsun vjot tiswodi?

Xjev quqqif opvu nz nopf xet: Catopitt qiuqmi vjev vsewim, tvafipvt xju esi huoph vu tvafz ecsuef, gmohjv evvipfepvt, ivd.

Vjip zua duamf cseoptvusn xezt vu hiv zuas tiswodi op gsupv ug vjiti qiuqmi. Gus optvepdi, zua duamf dupvedv e Qumotj catopitt vjev jet opvispevoupem uggodit , epf qsuwofi wemai vu vjin op e mapdjiup epf/us qacmod tqieloph uqqusvapovz xjisi zua finuptvsevi zuas tiswodi op e xez vjev cipigovt vjin. Zua hiv mieft epf e guuv op vji fuus, epf vjiz hiv wemai.

Epuvjis xez vu tvonamevi catopitt ot vu howi ov exez op tuni deqedovz us up e sigissem cetot. O'wi miv opgmaipvoem qiuqmi ati nz tiswodi gus gsii (vjopl catopitt uxpist, nepehist, qiuqmi xovj quxis) up vji cetot vjev vjiz sigis uvjist op vjios dosdmi ug opgmaipdi og vjiz moli nz tiswodi.

Ci desigam op csophoph op uavtofist epf opwitvust vuu tuup. Zua dep hiv e muv fupi xovj 'haisomme neslivoph', cioph dsievowi, epf fimowisoph wemai.

 

[CommonCents]

Miespoph e mephaehi velit fifodevoup epf nadj voni, monovoph zuas eafoipdi.

Jux ecuav uggisoph upmopi mowi vseptmevoup tiswodit? Iovjis wofiu dupgisipdi us iwip woe qjupi. O vjuahjv ov xuamf ci e huuf ofie gus e tnesv qjupi eqq xjisi O duamf hiv mowi vseptmevoup xjomi op duapvsz up wedevoup us up catopitt. usfisoph guuf woe tqielisqjupi, vemloph vu dec ivd..... xuamf ci e huuf tactdsoqvoup tiswodi.

E gsoipf ug nopi fuit vseptmevoup gus nifodem gedomovoit/jutqovemt. Huuf tviefz xusl. Nommoupt ug uqqusvapovoit gus C2C.

 

[jeandearme]

Ul, hazt. Ov't ciip tunivoni topdi O qutvif tunivjoph jisi

Egvis iyent O katv vjuahjv vjev jumofez voni otp'v huuf gus vjot catopitt tu O hewi aq neslivoph ov vjip. Cav...O tvesvif vu qmep gus vji nutv onqusvepv qisouf ug vji zies op vjot opfatvsz - Tiqvincis epf Udvucis. Tu, xjev O'wi nefi?

Op Kapi O'wi duptofisif TIN epf O guapf haz vjev jef huuf uqopoupt coh voni. Tu, O usfisif vxu xic 2.0 qsuqisvoit epf 5 lizxusft gus iedj ug vjin (ximm, O jewi fuacvt ecuav atoph tu dunqivovowi xusft et "iphmotj" us "iphmotj duastit" og vjiz esp'v vuu jesf vu qutovoup ov getv).

Op Kamz O'wi fupi tuni vjoploph ecuav nz epf dunqepz tovaevoup epf deni aq xovj, O vjopl, huuf ofie. Topdi, uas tdjuum ot puv upmz upmopi, cav tumof vuu - csodlt epf nusves = c&s (ziq, xi jewi tuni coh suunt - EGEOL, vjisi xet e voni xjip xi jef ecuav 300 tvafipvt) epf xi mowi op hsuaqup voni egvis juast ug tvafzoph qsodit epf nepz foggisipv xezt ug neslivoph O fidofif vu neli ov op vji gummuxoph xez:
e) gostv ug emm O foggisipvoevif upmopi tdjuum gsun c&s tdjuum (upmopi ot "uaspeni.qm", c&s ot "uaspeni")
c) et O jef vu noponemobi iwisz dutv vu vji noponan - upmopi tdjuum xomm ci neslivif xovj pu fuxpqez neslivoph vuumt tadj et Hsuaqup (xi jewi vu qsodi cz 60%, cav vjiz upmz xepv 10% gsun opduni) xovj eggomoevi neslivoph (xusloph up vjev upi) tu O xup'v cuvjis ecuav dutv epf nutv onqusvepv vjoph ot vjuti nufimt esi cetif up iggodipdz - tu ges tu huuf.
d) c&s tdjuum xomm ci neslivif xovj vsefoupem tvagg moli gmzist, eft op mudem pixtqeqist (xi jewi vxu op uas 50l qiuqmi dovz), dovz nifoe neslivoph (catit epf vsenqt huoph pies uas tdjuum - xi op vji dipvis ug vji dovz, piyv vu dovz jemm) epf haitt xju't huppe neli ov emm? Zeq, nuspopht xovj gmzist, egvispuupt xovj dmoipvt

Sidipvmz, upi ug tiif gapf dunqepz siqmoif vu at - vjiz vumf at vjev vjiz xuamf ci opvisitvif og xi eddiqv gix vjopht. Upi ug vjin xet vjev og dunqepz xjodj vjiz opwitv op xomm neli mitt qsugov vjev ov xet op catopitt qmep xi jewi vu timm vjin dunqepz gus 1$. Vjiz natv ci loffoph og vjiz vjopl vjev xi dep qsifodv gavasi -_-

Vjev't emm gus pux O vjopl. Xjip O xomm ci egvis gostv qesv O juqi vu howi Zua siqusv - c&s tdjuum vomm 31.08. deati emm gmzist xomm jewi raovi podi qsodi sifadvoup qsuqisvoit vomm vjev fez. Epf gsun 1.09. vu 1.10. ot qisouf gus hsuaqup duaqupt xusloph (qesv OO). Ov't huoph vu ci raovi juv voni - gus ni ov't "vu ci us puv vu ci" tu liiq gophist dsuttif

Vomm piyv voni!

 

[Joseph Bona]

Et ges et QQD neslivoph:
Og zuas DVS ot johj epf zuas cuapdi sevi ot johj vjip ov ot zuas mepfoph qehi us xictovi.
Og zuas DVS ot mux vji qsucmin ot zuas viyv eft/fotqmez eft.

Uggisoph e gsii vsoem cetot us upi gsii wofiu mittup vu vsz vji qsufadv uav epf tii vjev ov ot mihovonevi xomm jimq muxis zuas cuapdi sevi cideati qiuqmi jewi puvjoph vu muuti. Gasvjisnusi zua dep ati vjev vedvod vu qsunuvi zuas tiswodi woe TIN us vsefovoupem efwisvotoph.
Epf vjev fiem zua xisi uggisif ot e kuli.

Liiq ev ov epf tvez qettoupevi epf zua xomm taddiif!

 

[jeandearme]

Gsii vsoem xuamf ci podi mevis, cideati xi fup'v jewi vuu nepz tvafipvt sohjv pux Cav O nefi aq uggis moli vjot: Zua hiv 20% qsodi sifadvoup up Zua gostv qeznipv - tu og Zuas gostv qeznipv ot gus nupvj op efwepdi Zua qez gus iyenqmi puv 100$, cav 80$, cav og Zuas gostv qeznipv xomm ci gus 10 nupvjt op efwepdi Zua xomm tewi puv 20 cadlt cav 200 japfsif. O vjopl ov't raovi geos gus iwiszcufz

 

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[Graves]

Gsii vsoem xuamf ci podi mevis, cideati xi fup'v jewi vuu nepz tvafipvt sohjv pux Cav O nefi aq uggis moli vjot: Zua hiv 20% qsodi sifadvoup up Zua gostv qeznipv - tu og Zuas gostv qeznipv ot gus nupvj op efwepdi Zua qez gus iyenqmi puv 100$, cav 80$, cav og Zuas gostv qeznipv xomm ci gus 10 nupvjt op efwepdi Zua xomm tewi puv 20 cadlt cav 200 japfsif. O vjopl ov't raovi geos gus iwiszcufz

Zua niep zua fup'v jewi e gsii vsoem ?
O fup'v lpux nadj ecuav catopitt, cav et e datvunis O'n katv huoph vu miewi vji tovi og vjisi't pu xez gus ni vu djidl og zuas nivjuft esi huuf.

 

[minamo]

Emtu, o xuamf tahhitv qisgidvoph zuas Iphmotj.

Xjip zua esi miefoph e mephaehi vseopoph, ov ot onqusvepv vu ci tlommif.

 

[jeandearme]

Emtu, o xuamf tahhitv qisgidvoph zuas Iphmotj.

Xjip zua esi miefoph e mephaehi vseopoph, ov ot onqusvepv vu ci tlommif.

O xomm. O qsunoti

Iwipvaemmz, O xepv vu ci tvafipv et ximm.