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Online Ads and Privacy Study

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Interesting info regarding a recent study about online ads and privacy ...

Trying to have an impact in the brave new world of web advertising? You could match an ad to a web page's content - such as putting a car ad on an auto consumer website. Or, you could make it stand out with eye-catching pop-up graphics and video.

But don't waste your marketing budget putting the two strategies together. The first large-scale study looking at thousands of online ad campaigns says that in combination, these approaches make viewers feel like their privacy is being invaded - and turns them off.
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