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I was researching the cost of living in Argentina right now (Dirty cheap btw) .... when I ended up on a youtube video about a American living in Colombia as a digital nomad.
This video was really interesting to me because the guy decided to help out a single mom from Venezuela that's just started a fruit stall in Colombia, but struggling to get customers because apparently over there customers are loyal to their vendors (i.e they keep going back to the same vendor and have rapport with them etc.)
Rather than just giving her $100 or whatever it is - he instead decided to stay there and help her skew her value proposition & create an irresistible offer that spread the word about the new vendor and fruit stall.
It started off slow, but in the end people are queued around the block (not literally but you get the idea) - to get her offer.
Great business lessons - create an irresistible offer to help get the word out about your brand/business - then hopefully through word of mouth & the laws of respriciation some of those people will return and spend money with you in the near future.
Enjoy
View: https://www.youtube.com/watch?v=SI5RMWcyAd8&ab_channel=AceLive
This video was really interesting to me because the guy decided to help out a single mom from Venezuela that's just started a fruit stall in Colombia, but struggling to get customers because apparently over there customers are loyal to their vendors (i.e they keep going back to the same vendor and have rapport with them etc.)
Rather than just giving her $100 or whatever it is - he instead decided to stay there and help her skew her value proposition & create an irresistible offer that spread the word about the new vendor and fruit stall.
It started off slow, but in the end people are queued around the block (not literally but you get the idea) - to get her offer.
Great business lessons - create an irresistible offer to help get the word out about your brand/business - then hopefully through word of mouth & the laws of respriciation some of those people will return and spend money with you in the near future.
Enjoy
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