As a principal dancer with the Pittsburgh Ballet Theatre and a business major at the University of Pittsburgh, Julia Erickson would race between rehearsals and classes, often turning to snack foods for convenience.
In 2010, bored with energy bars and prepackaged trail mixes, Erickson retreated to her kitchen. She wanted to create a nutrient-packed snack with a mix of protein, fiber and carbohydrates that would provide the stamina she needed to perform but with fewer processed ingredients and calories.
...
When their initial run of 2,000 bars sold out, Erickson and Ingley initiated a round of equity funding. The couple raised $100,000 in exchange for a 28 percent share in Barre and went into full production, adding a second flavor, Black Swan Chocolate Berry...
How Two Business Students Created Nutrition Bars for Dancers | Entrepreneur.com
In 2010, bored with energy bars and prepackaged trail mixes, Erickson retreated to her kitchen. She wanted to create a nutrient-packed snack with a mix of protein, fiber and carbohydrates that would provide the stamina she needed to perform but with fewer processed ingredients and calories.
...
When their initial run of 2,000 bars sold out, Erickson and Ingley initiated a round of equity funding. The couple raised $100,000 in exchange for a 28 percent share in Barre and went into full production, adding a second flavor, Black Swan Chocolate Berry...
How Two Business Students Created Nutrition Bars for Dancers | Entrepreneur.com
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