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Hey guys, so my wife and I started a 501(c)(3) nonprofit organization and we've been exploring different avenues for fundraising throughout the year. As part of this, I made a website for the organization, and we've been running Google Ads through their grant program for the past few months. There is still some optimization I need to do within Google Ads, but so far the CTR and targeting have been pretty good.
Our organization hosts a 10-day language & culture exchange program in the United States for a group of high school students who live at an orphanage in South Korea. The main objectives are to expose them to education & career opportunities and help with their English learning, which are both areas that they miss out on greatly due to being orphans.
Based on this, I have a few ad groups based on different aspects of the organization. These being Korean charities, children's home charities and education charities. The CTR on the Korean ad group is 13% which makes sense because this is a much more niche characteristic of the organization vs children's home and charity, and someone searching for Korean charity is more likely to be interested in a very small organization like ours. The CTR for the other two groups are both around 6%.
We're getting plenty of people to the site through the ads and we've had one donation so far as a result. This is awesome, but the conversion rate is not good and we would obviously like to improve on this. I know there are differences between running a nonprofit and for-profit business, but I believe many of the same principles still apply as far as providing value, even if it's in a different way.
If anyone is interested in taking a look at the website and offering some suggestions for improvements, that would amazing.
Here is the link to our site: The Kkachi Foundation Inc.
One of the main improvements I know I need to make is adding relevant pictures and video. I know telling a good story is important for something like this and encouraging people to donate. This is our first year running the program, so right now we only have pictures from when we volunteered at the orphanage a couple years ago.
The first program is taking place at the end of this month, so I'm planning to do an update afterwards with nice pictures & video of the students doing different activities.
I also want to get some feedback from the students and staff at the orphanage so I can put some quotes on the website about how it affected them and helped them, or how changed their outlook.
Thanks in advance for any advice!
Our organization hosts a 10-day language & culture exchange program in the United States for a group of high school students who live at an orphanage in South Korea. The main objectives are to expose them to education & career opportunities and help with their English learning, which are both areas that they miss out on greatly due to being orphans.
Based on this, I have a few ad groups based on different aspects of the organization. These being Korean charities, children's home charities and education charities. The CTR on the Korean ad group is 13% which makes sense because this is a much more niche characteristic of the organization vs children's home and charity, and someone searching for Korean charity is more likely to be interested in a very small organization like ours. The CTR for the other two groups are both around 6%.
We're getting plenty of people to the site through the ads and we've had one donation so far as a result. This is awesome, but the conversion rate is not good and we would obviously like to improve on this. I know there are differences between running a nonprofit and for-profit business, but I believe many of the same principles still apply as far as providing value, even if it's in a different way.
If anyone is interested in taking a look at the website and offering some suggestions for improvements, that would amazing.
Here is the link to our site: The Kkachi Foundation Inc.
One of the main improvements I know I need to make is adding relevant pictures and video. I know telling a good story is important for something like this and encouraging people to donate. This is our first year running the program, so right now we only have pictures from when we volunteered at the orphanage a couple years ago.
The first program is taking place at the end of this month, so I'm planning to do an update afterwards with nice pictures & video of the students doing different activities.
I also want to get some feedback from the students and staff at the orphanage so I can put some quotes on the website about how it affected them and helped them, or how changed their outlook.
Thanks in advance for any advice!
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