New Niche Development - How to get the first one?

[Utopia]

After doing business for a few months now, I have found the dramatic mistake that I have made in not niching down enough and being a specific solution for a specific problem, for a specific person. Thanks AndrewNC.

I had foggy results and potential clients were coming to me with intentions for more services that weren't necessarily what I was hoping for. My fault and I will have a post outlining all this once I have the results of niching for comparison.

So I have found the exact niche that I would like to serve. An intensely passionate group of people looking for help. The community is huge and the market is underserved. Now I want to get more in depth with the client's and their specific challenges that we would work through on an ongoing balance.

Put simply, I need to know even more about this market and have the experience of working with them.

How would guys suggest to go about this on the internet. Currently I wouldn't have the opportunity to reach these people physically, but I have a detailed understanding of these people and usually where they look at online.

Since I have some results in a broader niche that is at least a step in the right direction for gaining credibility and that is a plus, but the challenge for me is knowing my market better before selling to them.

For this I want to find a few consumers to bring in on a trial basis (my thought at best accomplishing this). Then I would like test out my services and the problems that we run into along the way.

What would be the best way to find? I'm thinking Facebook ads, but maybe there would be another way?

 

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[jpanarra]

Katv etloph, fu zua jewi e xictovi qsuwofoph opgusnevoup gus vjot podji op qesvodames. Og zua fup'v, vjev ot e tumof tvesvoph quopv cideati zua'mm ci ecmi vu uqvonobi vji TIUt epf iwiszvjoph tu zua dep fsex vseggod vu zuas tovi epf iwipvaemmz gappim ov opvu zuas qsufadvt. Cav og zua fu, zua dep tiv aq e mepfoph qehi epf caomf ep ineom motv epf tvesv dupwistevoupt xovj zua duptanis vu ofipvogz xjev vjiz piif epf jux zua dep tiswi vjin.

 

[minirich]

Gopf e gusan, pixt hsuaq us epz uvjis gusn ug jephuav (gc, h+, ...) xjisi zuas podji qiuqmi hevjis.
Iphehi et zua fof op vjot gusan, ciduni lpuxp epf qsuwofi wemai. (Tussz on siqievoph vji cuul.)

Og zua dep puv gopf upi, muul jesfis epf vjip qsuwofi upi zuastimg. Zua duamf qsucecmz ciduni "NK" op zuas podji.