The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Join free.

Join over 80,000 entrepreneurs who have rejected the paradigm of mediocrity and said "NO!" to underpaid jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence.

Free registration at the forum removes this block.

Netflix v Apple: A great story about leverage, control, short- vs long-term planning...

MJ DeMarco

I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
User Power
Value/Post Ratio
445%
Jul 23, 2007
38,083
169,526
Utah

Basically Netflix had to make a decision, and a very mathematical one at that, to discontinue new subscribers via their iOs apps.

As such, it prevented Apple from siphoning a huge part of their profit via fees.

Interesting story with reference to leverage, the Commandment of Control, knowing the numbers, making a tough short term decision for better long term consequences...
 
Dislike ads? Remove them and support the forum: Subscribe to Fastlane Insiders.

Andy Black

Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
User Power
Value/Post Ratio
370%
May 20, 2014
18,568
68,703
Ireland

Basically Netflix had to make a decision, and a very mathematical one at that, to discontinue new subscribers via their iOs apps.

As such, it prevented Apple from siphoning a huge part of their profit via fees.

Interesting story with reference to leverage, the Commandment of Control, knowing the numbers, making a tough short term decision for better long term consequences...
Thanks for the share MJ.

Blimey. From the article:

“Basically, if you signed up for Netflix via the app on your iPhone, Netflix had to pay Apple a 30 percent commission for the first year, and a 15 percent commission of your membership fee for every year afterward.

During 2018, one analyst calculated that Netflix likely grossed $853 million from subscribers who came to it from iTunes, which meant paying an "Apple tax" of roughly $256 million.”

15% every single year is incredible. If you acquire users via Google Ads or Facebook Ads then it’s a one time fee.
 

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

Guest post submissions offered HERE.

Latest Posts

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Top