Need Some Advise On Optimizing Facebook Ads

[mitchc369]

Hello everyone! I am a graphic designer by trade and have recently started using Teespring and Facebook ads to sell my t-shirts and have been experiencing some difficulties getting my cost per engagements etc. low. I see a lot of people saying their average is something along the lines of .04 - .08 or so and I am usually in the .30's at best. I have played some with altering the interests/demographics but cant seem to find the "trick" to it. I hear its best not to have too large of a potential reach but no too small ether so I tend to keep it around 30 - 90k. I have attached some screen shots of one of my PPE ads with the post and would very much appreciate it if someone could help me clarify these issues and maybe get me going in the right direction. It seems a good bit has changed with FB advertising over the last couple years and would love to figure out how to get it "right" and achieve what I am paying for. Again, I am thankful for any help and could post more info or screenshots if needed.

 

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[welshmin]

Hello everyone! I am a graphic designer by trade and have recently started using Teespring and Facebook ads to sell my t-shirts and have been experiencing some difficulties getting my cost per engagements etc. low. I see a lot of people saying their average is something along the lines of .04 - .08 or so and I am usually in the .30's at best. I have played some with altering the interests/demographics but cant seem to find the "trick" to it. I hear its best not to have too large of a potential reach but no too small ether so I tend to keep it around 30 - 90k. I have attached some screen shots of one of my PPE ads with the post and would very much appreciate it if someone could help me clarify these issues and maybe get me going in the right direction. It seems a good bit has changed with FB advertising over the last couple years and would love to figure out how to get it "right" and achieve what I am paying for. Again, I am thankful for any help and could post more info or screenshots if needed.


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I know plenty of people tout those ultra-low CPCs, and they are possible, but the average is much closer to what you're doing. Keep doing what you're doing.

 

[fhs8]

Do not keep doing what you're doing because it's a total waste of time. You're targeting a very small group of people so there's no way you're going to sell much. Most of them will see your ad multiple times so things will only get worse from here. You'll be lucky to sell one t-shirt. How much is your t-shirt anyways?

 

[hughjasle]

Keep doing what you're doing.

Do not keep doing what you're doing

Well @mitchc369 looks like you have the keys to success written out perfectly for you and as clear as mud. The path is there for you now do exactly as they said and crush it


(yes this was sarcastic )

 

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[welshmin]

Well @mitchc369 looks like you have the keys to success written out perfectly for you and as clear as mud. The path is there for you now do exactly as they said and crush it


(yes this was sarcastic )

Haha, just saying that the CPC is average (in fact it's below average so good job). Not really looking close enough at the rest of the strategy being used.

https://adespresso.com/academy/blog/facebook-ads-cost/

 

[CycleGuy]

I'm not sure if your tshirts are super specific to nursing, but if they aren't I would target medical professional in general.
It would broaden the group other types of hospital workers.

Also 25-43 is a narrow age group. I personally know some 21 year old RNs and 18-20 CNA/LPNs. As well as plenty of RNs who are well over 43yo.

Good luck.

 

[Mac]

If you're selling apparel to nurses, why not find an apparel company that sells nurse gowns or something similar to what you're selling and target the people that are interested in their page? Just an idea.

 

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[Nam88]

Hi,
I am doing with teespring myself and from your result STOP what are you doing.

I mean you spend 24$ and zero sales. So your in negative ROI by now.

Why PPE i advise you to join the group of https://www.facebook.com/groups/TeespringNews/ or t shirt member https://www.facebook.com/groups/224319634401534/

and real all the info that you can.

Now facebook is changing much and the old PPE trick is not working more. The old times you can sell with ppe because FB didn't have much data but now if you bid for PPE page post engagement it means that you will get only engagement (crazy right? ) .

I would suggest to go for website conversion . (add to cart is working fine for many at the moment)

I also think that the shirt is not really appealing to the nurse niche since you're engagement cost is pretty high and you're CTR is pretty low for PPE ads.

I hope that you're using 1200x1200 ads format and.

I would work on the message or the design of the shirt since the nurse niche is SUPER competitive( but on the other side HIGH lucrative)
and use a webconversion ads as testing ground.

BTW 90 k is not a small audience. You can still sell 100 shirt in this range and since the niche is much bigger you can scale out after.

I sold shirt in a 20 k audience it all matter if the audience is a buying audience and how good your shirt is.

This is my 2c.

Good luck with your TS journey

 

[iAmAttila]

CPM's on FB USA right now average around $40

so if you run newfeed, and your ctr is 7%, then you are looking at 28-30 cent clicks on average.
If you want to pay less than that, you need to increase your CTR; however 7% is pretty good already.

Also, the more you target, the more expensive the CPM's get. What we do is target super broad, run conversion objective campaign and train the pixel.
In the case of teespring, you want to optimize for add to carts, to get more data back to the pixel (more conversions) so it can start working, I can't recall how many, but its either 30, or 100 minimum in a 24h period that the pixel needs in order to work properly.

On how to scale your FB campaigns, once you got it dialed in, check out this article