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( Jason Brown )
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- May 29, 2013
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I remember that thread.
In 2007, I already about 8 years in affiliate marketing and almost 10 years "doing stuff online".
In 2008 I had my big break, so I remember that time frame well and everything going on at the time.
I didn't actually know Norb well, mainly just from WF and threads I read. But everything in that thread from 2016 you linked to I still agree with, except now the affiliate stuff.
I have run SERPWoo's affiliate program now for years. About 10% of the affiliates drive 90% of the traffic and profit. This was about the same metric I saw at MediaTrust back in 2007 as well when we had a ton of affiliates. So it really comes down to, finding the cream of the crop ( within your own program ) and really getting them to push more. A lot of people not at the top, don't have the desire to be "pushed" and you have to let those fall to the side.
Affiliate marketing as we knew it ( Im speaking about a select group of people that blew this up ) is pretty much dead now. There is the other side of affiliate marketing which is very much alive, but I don't feel the same traction is really there, compared to what it was back in 2008 era.
Affiliate marketing where you can pick a product, throw PPC money at it, and cash out is dead. Slight variations of this is dead too. What's alive is the "content marketing" affiliates and influencers and those that build out a backend as well before passing them to the offer.
Now, that doesn't mean you still can't find a product that will crush it with PPC. I just stopped with one 2 weeks ago I was running for more than 6 months doing $100k a month in profit, but they are getting harder and harder to find and you have to end up being a "partner" with the network and on an offer where maybe only 2 other affiliates are running it too, tops. Other similar offers tend to end up being sweepstakes or casino or dating in places like Nigeria and Turkey which don't have the volume US traffic has.
Running as a successful affiliate today means having a "process" and backend too. If you are going to do all that, you might as well just run your own offers.
Also, Google is taking away a big chunk of the even the "content marketing" affiliate style of push. Check this out: https://blog.google/products/shopping/bestthings/... you might as well give up ranking in Google now for anything that is comparison or review style now. Influencers with existing audiences is one of the last places still safe atm.
Again, I can find outliers.. but I'm speaking for the majority of things as a whole.
In 2007, I already about 8 years in affiliate marketing and almost 10 years "doing stuff online".
In 2008 I had my big break, so I remember that time frame well and everything going on at the time.
I didn't actually know Norb well, mainly just from WF and threads I read. But everything in that thread from 2016 you linked to I still agree with, except now the affiliate stuff.
I have run SERPWoo's affiliate program now for years. About 10% of the affiliates drive 90% of the traffic and profit. This was about the same metric I saw at MediaTrust back in 2007 as well when we had a ton of affiliates. So it really comes down to, finding the cream of the crop ( within your own program ) and really getting them to push more. A lot of people not at the top, don't have the desire to be "pushed" and you have to let those fall to the side.
Affiliate marketing as we knew it ( Im speaking about a select group of people that blew this up ) is pretty much dead now. There is the other side of affiliate marketing which is very much alive, but I don't feel the same traction is really there, compared to what it was back in 2008 era.
Affiliate marketing where you can pick a product, throw PPC money at it, and cash out is dead. Slight variations of this is dead too. What's alive is the "content marketing" affiliates and influencers and those that build out a backend as well before passing them to the offer.
Now, that doesn't mean you still can't find a product that will crush it with PPC. I just stopped with one 2 weeks ago I was running for more than 6 months doing $100k a month in profit, but they are getting harder and harder to find and you have to end up being a "partner" with the network and on an offer where maybe only 2 other affiliates are running it too, tops. Other similar offers tend to end up being sweepstakes or casino or dating in places like Nigeria and Turkey which don't have the volume US traffic has.
Running as a successful affiliate today means having a "process" and backend too. If you are going to do all that, you might as well just run your own offers.
Also, Google is taking away a big chunk of the even the "content marketing" affiliate style of push. Check this out: https://blog.google/products/shopping/bestthings/... you might as well give up ranking in Google now for anything that is comparison or review style now. Influencers with existing audiences is one of the last places still safe atm.
Again, I can find outliers.. but I'm speaking for the majority of things as a whole.