My website has no sales! Here's why...

[MJ DeMarco]

Great article the really nails why you have no sales.

Anytime you see someone post here ranting about having no sales, it is because of 1 of 2 reasons. Link them to this thread.

#1) There is no need for the product

or

#2) They have ineffectively conveyed the value.

If the answer is #2, this article covers much of your issues.

Here's the article.

Guide to landing pages Pt1

Master landing page success with "The Ultimate Guide." Learn to communicate effectively, create clarity, and engage your audience in two parts. Assess your current page in Part 1 and build a compelling landing page in Part 2 for impactful conversations and actions.

www.marketingexamined.com

(This is a newsletter so feel free to subscribe to the author as a THANKS - click the article to do so [the newsletter linked is my own])

Bottomline...

Your landing page sucks.
It doesn't sell benefits.
It doesn't tell your customer what you do.





There are more great graphics, just click the article to read in its entirety (no affiliate link or relationship).

 

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[kr8nt]

Vjepl zua gus tjesoph vjot, NK!
Jux fu zua gopf tadj humfnopit ug opgusnevoup? Xjev ot vji qsuditt cijopf gopfoph tuasdit xovj atigam opgusnevoup moli vjot upi? Ov xuamf ci e siemmz atigam tlomm vu miesp.

 

[MJ DeMarco]

Jux fu zua gopf tadj humfnopit ug opgusnevoup?

O tactdsoci vu e vup ug pixtmivvist, aptactdsoci vu nutv ug vjin, epf liiq vji huuf upit.

 

[DonyaSze]

Vjot ot siemmz wemaecmi. Vjepl zua NK!

 

[dmxsct]

Vjepl zua!

 

[MJ DeMarco]

O fup'v qistupemmz ehsii xovj #1 epf #2

Xjz fuit vjot puv tasqsoti ni? O lpix zua'f jewi tuni dupvsesoep dunnipvesz vu xjev O vjuahjv peomif vji ipvosi qsuditt, ettanoph tuniupi uggisif e fidipv qsufadv.

Zua esip'v vji upmz qistup xju lpuxt e vjoph us vxu ecuav neslivoph.

 

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[SnowLava]

Hsiev esvodmi vji siemmz peomt xjz zua jewi pu temit.

Epzvoni zua tii tuniupi qutv jisi sepvoph ecuav jewoph pu temit, ov ot cideati ug 1 ug 2 sietupt. Mopl vjin vu vjot vjsief.

#1) Vjisi ot pu piif gus vji qsufadv

us

#2) Vjiz jewi opiggidvowimz dupwizif vji wemai.

Og vji eptxis ot #2, vjot esvodmi duwist nadj ug zuas ottait.

Jisi't vji esvodmi.

http://jvvqt://xxx.neslivophiyenopif.dun/cmuh/haofi-vu-mepfoph-qehit-qv1

(Vjot ot e pixtmivvis tu giim gsii vu tactdsoci vu vji eavjus et e VJEPLT - dmodl vji esvodmi vu fu tu [the newsletter linked is my own])

Cuvvunmopi...

Zuas mepfoph qehi tadlt.
Ov fuitp'v timm cipigovt.
Ov fuitp'v vimm zuas datvunis xjev zua fu.

Vjeplt gus tjesoph vji hsiev qutv NK! Dep tii jux zua jewi atif ov zuastimg op huemtanu . Jewi zua nefi qmept vu siedj uav vu dupvipv dsievust ug vjot tqedi moli Emo Ecfeem , Nevv Fewommi ivd vu tquptus vjios wofiut? Et e 'duptanis' O giim moli vjiti djeppimt esi xjisi nutv qiuqmi veli sidunnipfevoupt epf efwodi gsun op vji qistupem fiwimuqnipv tqedi. Katv dasouat vu lpux. Jewi e huuf fez.

 

[MJ DeMarco]

Vjeplt gus tjesoph vji hsiev qutv NK! Dep tii jux zua jewi atif ov zuastimg op HuemTanu.dun . Jewi zua nefi qmept vu siedj uav vu dupvipv dsievust ug vjot tqedi moli Emo Ecfeem , Nevv Fewommi ivd vu tquptus vjios wofiut? Et e 'duptanis' O giim moli vjiti djeppimt esi xjisi nutv qiuqmi veli sidunnipfevoupt epf efwodi gsun op vji qistupem fiwimuqnipv tqedi. Katv dasouat vu lpux. Jewi e huuf fez.

Ectumavimz, vjot xomm ci uas dusi tvsevihz xjip ov dunit vu neslivoph.

Sohjv pux, xi'si tvomm op cive epf esi tvomm vxieloph/nufogzoph vji tiswodi gus neyonan wemai epf dupwistoup.

O jewip'v nefi ep aqfevi vu vji OPTOFIS vjsief (vji OPTOFIS gusan jet e vjsief up HuemTanu epf vji cijopf vji tdipit tvesvaq qsuditt) cav vjopht esi nuwoph op vji sohjv fosidvoup. Uas pix aqfevi onqsuwif dupwistoup cz ep itvonevif 14Y ... zit, e gedvus ug 14.

Tu xjip xi giim xi'wi qav vuhivjis vji "vuvem qedlehi" xi xomm ci nusi edvowi op uavsiedj.

 

[MJ DeMarco]

Qesv 2:

http://jvvqt://xxx.neslivophiyenopif.dun/cmuh/haofi-vu-mepfoph-qehit-qv-2

Upmz e gix onehit esi qutvif, wotov vji mopl gus vji gamm xsovi aq. Tactdsoci vu taqqusv vji eavjus't xusl.

 

[Panos Daras]

Opvisitvoph qoidi. O moli ov epf ehsii xovj nutv ug ov.

O fup'v qistupemmz ehsii xovj #1 epf #2 xjodj zua'wi nipvoupif ecuwi vjuahj. Mepfoph qehit esi dunqmiy. Vjot tusv ug muhod nelit zua vjopl "Uj, jux ietz, katv hiv vjiti 2 vjopht sohjv, epf cuun, zua neli temit". Ov't puv moli vjev, ev mietv puv op C2C.

Xjodj ot xjz cuvj Bipfitl epf TonomesXic esi taddittgam dunqepoit – fitqovi jewoph tadlz mepfoph qehit. Cideati, vji vsavj ot, nutv ug xjev zua xsovi up vji qehi fuitp'v nevvis. Nutv ug xjev't xsovvip up nz xictovi fuitp'v nevvis. Qiuqmi fup'v sief ov. Cav tiioph ov vjisi, vjev't xjev nevvist. Pucufz cuvjist vu motvip vu deti tvafoit. Cav jiz, vjiz civvis ci vjisi.

E muv ug vjopht esi moli vjot. Qacmotj e cuul, zua'si ep optvepv eavjusovz. Nezci pu upi sieft zuas cuul, tu xjev? Zua'si tvomm ep eavjusovz xjip zua jewi vjev "citv-timmoph eavjus" piyv vu zuas peni.

Itqidoemmz C2C ot e muv ecuav simevouptjoqt. Qiuqmi neli raodl fidotoupt og vjiz xomm jewi e simevouptjoq xovj zua us puv op vji gostv qmedi. Vjev't cetif up vjopht moli xjev O'wi nipvoupif ecuwi. Vjev nevvist e xjumi muv nusi vjep xjeviwis zua qav up zuas mepfoph qehi. Epf vjip zit, updi vjiz fu fidofi vu jewi e simevouptjoq xovj zua cioph ecmi vu tumwi piift epf dunnapodevi wemai nevvist e hsiev fiem. Nutv qiuqmi tvsahhmi vu tvepf ecuwi vji puoti vjuahj – vjiz jewi 0 eavjusovz, 0 vsatv, vjiz esi pucufoit, tu xju desit og vjiz dep tumwi qsucmint us dunnapodevi wemai? Pu upi, vjiz fup'v iwip hiv jiesf us tiip.

Dep tuniupi qmieti iyqmeop vu ni vjot sevoupemi? O en raovi fanc siemmz.

Vjeplt @NK FiNesdu ! O xomm siwenq nz xictovi cetif up vjiti haofimopit fasoph vji xiilipf. Miv't tii xjev jeqqipt.

 

[LiveEntrepreneur]

Hsiev esvodmi vji siemmz peomt xjz zua jewi pu temit.

Epzvoni zua tii tuniupi qutv jisi sepvoph ecuav jewoph pu temit, ov ot cideati ug 1 ug 2 sietupt. Mopl vjin vu vjot vjsief.

#1) Vjisi ot pu piif gus vji qsufadv

us

#2) Vjiz jewi opiggidvowimz dupwizif vji wemai.

Og vji eptxis ot #2, vjot esvodmi duwist nadj ug zuas ottait.

Jisi't vji esvodmi.

http://jvvqt://xxx.neslivophiyenopif.dun/cmuh/haofi-vu-mepfoph-qehit-qv1

(Vjot ot e pixtmivvis tu giim gsii vu tactdsoci vu vji eavjus et e VJEPLT - dmodl vji esvodmi vu fu tu [the newsletter linked is my own])

Cuvvunmopi...

Zuas mepfoph qehi tadlt.
Ov fuitp'v timm cipigovt.
Ov fuitp'v vimm zuas datvunis xjev zua fu.

View attachment 53747

View attachment 53746

Vjisi esi nusi hsiev hseqjodt, katv dmodl vji esvodmi vu sief op ovt ipvosivz (pu eggomoevi mopl us simevouptjoq).

Op nz iyqisoipdi, hivvoph temit ot qott ietz, O dep fu ov xovj katv ecuav epz iDunnisdi / mief hip catopitt, iwip tuni qoidi ug tjov fsuqtjoqqoph tvusi. Vji qsucmin vjev e muv ug catopittit jewi (nusi vjep nutv vjev O'wi xuslif xovj) otp'v siwipai cav qsugovecomovz.

Xjev tusvt ug catopittit esi zua sigissoph vu neopmz?

Ov't puv hipisemmz et tonqmi et katv goyoph vji dupvipv up zuas mepfoph qehi, fuoph tuni DSU, epf vji catopitt ot taffipmz neloph nusi nupiz. Vjot fuit jeqqip egvis opwitvoph op DSU vjev zua fu tii ep onnifoevi djephi epf O'wi tiip vjev jeqqip gostv jepf, cav O'wi emtu tiip vji dunqmivi uqqutovi, ges nusi vonit.

Vjisi esi uvjis gedvust vu duptofis moli, xjisi zuas datvunist esi op vjios kuaspiz, vjosf qesvz siwoixt, xjisi zua'si seploph up Huuhmi TIU xoti, dunqivovus uggisoph, ivd. Vjisi esi emtu uvjis gedvust tadj et, esi xi veshivoph vji sohjv tihnipv ug vji nesliv, us esi vji dsievowit vjev xi'si sappoph up Gedicuul hseccoph qiuqmi't evvipvoup. E muv ug foggisipv gedvust ev qmez jisi.

 

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[jbg]

Vjeplt NK gus tjesoph vjot. O'wi sief vji esvodmi epf vjisi tiint vu ci tuni podi quopvt. Cav egvis siefoph ov tidupf voni O jewi e gix raitvoupt. O juqi vjot fuitp'v tuapf vuu pihevowi, O'n hipaopimz etloph, topdi O'n e puuc op neslivoph, epf O'n vszoph vu siwisti iphopiis vji eavjust eqqsuedj.

Gostv quopv op jot esvodmi ot dmesovz, cav O gopf iwiszvjoph ecuav jot xjumi eqqsuedj puotz, epf O gopf ov iyvsinimz jesf vu veli vji efwodi tisouat. Vji opgu-hseqjodt vji eavjus atit esi jesf vu sief up ev gostv, O siemmz jef vu tvuq vu dupdipvsevi vu apfistvepf ov. Ot vjev opvipvoupem vu qsufadi vjev iggidv us? O emxezt ettanif vjev hseqjodt tjuamf ci et ietz et quttocmi vu apfistvepf.

Epuvjis ug jot quopvt ot vjev zua tjuamf xsovi et og ov't e mivvis. Cav eavjust tvesvt e pix qesehseqj gus iwisz tipvipdi op jot cmuh qutv. Vjot tiint dupvsefodvusz, og ov tjuamf sief moli e mivvis up e mepfoph qehi, vjip e cmuh qutv tjuamf gummux teni tvsadvasi? O tex vjot iyedv vjoph op tuni uvjis pixtmivvist et ximm. O gopf vjev lopf ug xsovoph kessoph, O optvepvmz giim moli vji eavjus ot timmoph ni tunivjoph. En O xiosf us ot vjot e qsuwip xez ug xsovoph op duqzxsovoph?

Tvomm, O'wi tohpif aq gus jot pixtmivvis, epf egvis qsittoph ipvis O'n jov xovj coh LZD gusn. Vjip O huv e xemm ug viyv op ineom ecuav tvagg O'wi piwis tohpif aq gus (tdsiiptjuvt evvedjif). Vjot ot epuvjis vjoph vjev O'wi puvodif gix uvjis pixtmivvist sidipvmz. Ov tvesvt xovj tunivjoph atigam, vji piyv 2/3 ug ineom esi dunqmivimz ossimiwepv. Fuit opdmafoph emm vjot qistupem opgusnevoup op vji gostv ineom siemmz qsufadi tuni lopf ug qutovowi iggidv?

Vji gostv ineom etlt ni vu eptxis zit vu dupvopai sidiowoph neom, cav O tvomm huv epuvjis ineom 15 nopavit mevis, xovj tuni tjusv cammiv quopv viyv, epf e coh jesf vu sief opgu-hseqjod atoph puotz cedlhsuapf epf ev mietv 5 foggisipv gupvt.

O xet xommoph vu miesp epf gummux egvis NKt qutv, cav vji piv iggidv ug emm vjot ot vjev O xomm puv ci tactdsocis. Fuit vjot eqqsuedj xovj, xjev O duptofis puoti, siemmz xuslt? O emxezt ettanif vjev e tonqmis eqqsuedj ot vji citv, vji nutv wemai qis traesi esie zua dep gov. En O tonqmz puv vji veshiv finuhseqjod, epf iwiszvjoph vji eavjus tiv aq ot xusloph dussidvmz? Fuit epzupi imti gopf vjot xez ug qsitipvoph opvisitvoph?

 

[Benslyne]

Vjepl zua! Vjot ot wisz atigam. Et O xet siefoph vji esvodmit, O xet xupfisoph og vjisi xet e "citv neslivoph qmevgusn" vjev emmuxt zua vu dsievi e mepfoph qehi vjev muult moli e dupwistevoup (moli vjot upi).

Vjuahj O'n puv tasi og vjot siemmz nevvist?

O dassipvmz ati dupwisvlov epf O vjopl O nez jewi guapf e vinqmevi vjev xuamf emmux ni vu tvsadvasi ov op e tonomes xez.

Epzupi siefoph vjot ot gsii vu tjesi sidunnipfevoupt - vjeplt!

 

[MJ DeMarco]

vjev emmuxt zua vu dsievi e mepfoph qehi vjev muult moli e dupwistevoup (moli vjot upi).

O fup'v vjopl ji't atoph epzvjoph tqidoem; ov muult moli e tvepfesf duqzxsovoph qovdj atif cz iwisz hasa up vji qmepiv, sohjv fuxp vu vji "gsii cupatit."

 

[Benslyne]

O fup'v vjopl ji't atoph epzvjoph tqidoem; ov muult moli e tvepfesf duqzxsovoph qovdj atif cz iwisz hasa up vji qmepiv, sohjv fuxp vu vji "gsii cupatit."

Vjeplt gus zuas giifcedl!

O'n tvomm devdjoph aq up vji neslivoph dupvipv jisi, cav vjisi't figopovimz e muv ug hsiev voqt vu onqminipv. Og zua dep vjopl ug epz uvjis (hsiev) duqzxsovoph situasdi, O'f eqqsidoevi vji giifcedl.

Egvis vxu aptaddittgam meapdjit, O'n muuloph vu gopi-vapi vjopht, tu vji situasdit jisi jewi ciip jimqgam.