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Ok, so I think I'll finally make a thread here about an idea that I've had for a couple months and I think it might be worth pursuing. I threw a quick barebones website together so it should explain everything fully (I'll explain briefly below) and also feedback on it would be great: GrooveMo - Mobile Ads Gone Social
So, I've had an idea for 2 mobile advertising products, although I think I'll just go into the first one, GrooveSocial, for now.
Here's the concept: Mobile app developers give away in-app currency, bonus items, or whatever they want in exchange for the user sharing an advertiser's message over a social network. The advertiser pays per share (or even per click) and their payment is split between me and the publisher.
What's the value proposition?
App developers: An extra way to monetize their apps. They should achieve much higher conversion rates versus their in-app purchases since it's completely free to the user, so it should significantly boost their revenue.
Also, app developers will receive exposure from the shares because the "via" attribute will be set to their app. So, they can monetize and drive downloads at the same time.
Advertisers: Their message is shared over a social network with the chance to go viral, they receive impressions and clicks, and they can receive both mobile and non-mobile impressions/clicks from strictly mobile advertising.
[Edit, forgot to add this]: Also, advertisers can reach an additional audience that isn't available to them through standard Facebook sponsored posts. Why? FB sponsored posts are only shown to people who like your page and their friends. This solution doesn't come with that restriction, so they can reach people outside their existing fans and their social circle.
How to Get Started?
Obviously, I need to get 2 sets of people on board: app developers (to integrate it into their apps) and advertisers.
For the app developers, I've made a list of all them that I can find so I can just go to their websites and contact them.
For advertisers, at first I though this would be really hard since I thought I would have to contact companies individually. Then, I realized that I could probably just contact advertising agencies and see if they would be interested in adding my advertising into their offering for their advertising clients. I could further incentivize them by offering a 5% kickback on ad spend or something like that.
Of course, then I need to get the actual product developed and have a SDK for iOS/Android, an ad server, and everything else. But, I think I should contact app developers and advertisers first just to see if there's any interest.
What do you think? Worst idea ever? Best idea ever? Any feedback would be greatly appreciated (especially feedback about how to actually get this off the ground). Keep in mind that I'm currently working with a budget of $0.
Thanks for reading!
So, I've had an idea for 2 mobile advertising products, although I think I'll just go into the first one, GrooveSocial, for now.
Here's the concept: Mobile app developers give away in-app currency, bonus items, or whatever they want in exchange for the user sharing an advertiser's message over a social network. The advertiser pays per share (or even per click) and their payment is split between me and the publisher.
What's the value proposition?
App developers: An extra way to monetize their apps. They should achieve much higher conversion rates versus their in-app purchases since it's completely free to the user, so it should significantly boost their revenue.
Also, app developers will receive exposure from the shares because the "via" attribute will be set to their app. So, they can monetize and drive downloads at the same time.
Advertisers: Their message is shared over a social network with the chance to go viral, they receive impressions and clicks, and they can receive both mobile and non-mobile impressions/clicks from strictly mobile advertising.
[Edit, forgot to add this]: Also, advertisers can reach an additional audience that isn't available to them through standard Facebook sponsored posts. Why? FB sponsored posts are only shown to people who like your page and their friends. This solution doesn't come with that restriction, so they can reach people outside their existing fans and their social circle.
How to Get Started?
Obviously, I need to get 2 sets of people on board: app developers (to integrate it into their apps) and advertisers.
For the app developers, I've made a list of all them that I can find so I can just go to their websites and contact them.
For advertisers, at first I though this would be really hard since I thought I would have to contact companies individually. Then, I realized that I could probably just contact advertising agencies and see if they would be interested in adding my advertising into their offering for their advertising clients. I could further incentivize them by offering a 5% kickback on ad spend or something like that.
Of course, then I need to get the actual product developed and have a SDK for iOS/Android, an ad server, and everything else. But, I think I should contact app developers and advertisers first just to see if there's any interest.
What do you think? Worst idea ever? Best idea ever? Any feedback would be greatly appreciated (especially feedback about how to actually get this off the ground). Keep in mind that I'm currently working with a budget of $0.
Thanks for reading!
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