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For the scheme to work, it requires a cult like brainwashing. How else can you convince people to work endless hours for pennies? While also getting you to pay outrageous prices on things you can buy elsewhere? How else can you "groom" people for hours and days, only to blind-side them by "mentors" and "gatherings"?
I looked up a bit about Amway and found this article about typical cult practices, which Amway is of course heavy on. A lot of the practices are things that I'd say all organizations do to some extent. The tech companies I've worked at had a borderline worshipful attitude toward the founder, promoted groupthink, borderline totalitarian worldview (we're gonna change the world!), artificial hype, etc. Even a nonprofit like Toastmasters, which benefited me tremendously in my early 20s, was a bit culty at times.
So in the context of a Fastlane business, if it ends up requiring employees, how far is too far in engaging in those kinds of practices? You obviously have to motivate and instill positive values in employees. Is the culty behavior just wrong because most will never make money on Amway, or is taking the culty practices too far always wrong, so it's a matter of degree? And how far is too far? If I hired employees and treated them well, but also had the ability to motivate them to an Amway-drone level of devotion, it'd probably make the business more successful. If there's no deception or harm (hopefully it's beneficial), I'm not sure where the line is. That's part of what kept me interested in the second guy's schtick - how did they get him to this point, and should I want my employees to be this devoted? Curious people's thoughts on where culture becomes cult
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