Everytime I see MJs avatar of The Skeptical African Kid I buss up laughing and think in my head:
Oooooohhhhh Ooohhhhhhhh Kill Em!!!
This is a popular phrase by Lil Terio, another (1st World Kid...) who is also very popular on Memes...(he is popular/known for dancing in a vine video.)
What is the formula for making these pictures and videos go viral? The wording? What makes something just take off and get instant word of mouth exposure like this? Further, how can you apply that to a business product? Make marketing funny? Cheesy? Low budget?
The pic of the African kid and the video of Terio are both so simple... What was it about it that gave it that IT factor, where everyone just had to share it??? Because they were both so funny?
Background on the image:
Skeptical Third World Success Kid
On June 22nd, 2012, Redditor anute3392 submitted a photograph of an Ugandan child titled “Skeptical 3rd World Child”[28] to the /r/pics subreddit. Apparently taken by Redditor Nepalm[32] during her trip to Uganda as a voluntary member of the Student Global Health Alliance, the photograph became an instant favorite and reached the frontpage of Reddit within hours of upload. The thread[28] went onto receive more than 17,000 upvotes and 725 comments in the first 24 hours, as well as spawning a series of image macros with captions alluding to the Third World Success Kid and the Skeptical Baby, an advice animal character based on a photo of an eyebrow-raising infant that emerged months earlier in January 2012.
Background on Lil Terio:
http://www.complex.com/tech/2013/08/terio-maleek-vine-kid-interview
This is Lil Terio:
Oooooohhhhh Ooohhhhhhhh Kill Em!!!
This is a popular phrase by Lil Terio, another (1st World Kid...) who is also very popular on Memes...(he is popular/known for dancing in a vine video.)
What is the formula for making these pictures and videos go viral? The wording? What makes something just take off and get instant word of mouth exposure like this? Further, how can you apply that to a business product? Make marketing funny? Cheesy? Low budget?
The pic of the African kid and the video of Terio are both so simple... What was it about it that gave it that IT factor, where everyone just had to share it??? Because they were both so funny?
Background on the image:
Skeptical Third World Success Kid
On June 22nd, 2012, Redditor anute3392 submitted a photograph of an Ugandan child titled “Skeptical 3rd World Child”[28] to the /r/pics subreddit. Apparently taken by Redditor Nepalm[32] during her trip to Uganda as a voluntary member of the Student Global Health Alliance, the photograph became an instant favorite and reached the frontpage of Reddit within hours of upload. The thread[28] went onto receive more than 17,000 upvotes and 725 comments in the first 24 hours, as well as spawning a series of image macros with captions alluding to the Third World Success Kid and the Skeptical Baby, an advice animal character based on a photo of an eyebrow-raising infant that emerged months earlier in January 2012.
Background on Lil Terio:
http://www.complex.com/tech/2013/08/terio-maleek-vine-kid-interview
This is Lil Terio:
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