Everytime I see MJs avatar of The Skeptical African Kid I buss up laughing and think in my head:
Oooooohhhhh Ooohhhhhhhh Kill Em!!!
This is a popular phrase by Lil Terio, another (1st World Kid...) who is also very popular on Memes...(he is popular/known for dancing in a vine video.)
What is the formula for making these pictures and videos go viral? The wording? What makes something just take off and get instant word of mouth exposure like this? Further, how can you apply that to a business product? Make marketing funny? Cheesy? Low budget?
The pic of the African kid and the video of Terio are both so simple... What was it about it that gave it that IT factor, where everyone just had to share it??? Because they were both so funny?
Background on the image:
Skeptical Third World Success Kid
On June 22nd, 2012, Redditor anute3392 submitted a photograph of an Ugandan child titled “Skeptical 3rd World Child”[28] to the /r/pics subreddit. Apparently taken by Redditor Nepalm[32] during her trip to Uganda as a voluntary member of the Student Global Health Alliance, the photograph became an instant favorite and reached the frontpage of Reddit within hours of upload. The thread[28] went onto receive more than 17,000 upvotes and 725 comments in the first 24 hours, as well as spawning a series of image macros with captions alluding to the Third World Success Kid and the Skeptical Baby, an advice animal character based on a photo of an eyebrow-raising infant that emerged months earlier in January 2012.
Background on Lil Terio:
http://www.complex.com/tech/2013/08/terio-maleek-vine-kid-interview
This is Lil Terio:
Oooooohhhhh Ooohhhhhhhh Kill Em!!!
This is a popular phrase by Lil Terio, another (1st World Kid...) who is also very popular on Memes...(he is popular/known for dancing in a vine video.)
What is the formula for making these pictures and videos go viral? The wording? What makes something just take off and get instant word of mouth exposure like this? Further, how can you apply that to a business product? Make marketing funny? Cheesy? Low budget?
The pic of the African kid and the video of Terio are both so simple... What was it about it that gave it that IT factor, where everyone just had to share it??? Because they were both so funny?
Background on the image:
Skeptical Third World Success Kid
On June 22nd, 2012, Redditor anute3392 submitted a photograph of an Ugandan child titled “Skeptical 3rd World Child”[28] to the /r/pics subreddit. Apparently taken by Redditor Nepalm[32] during her trip to Uganda as a voluntary member of the Student Global Health Alliance, the photograph became an instant favorite and reached the frontpage of Reddit within hours of upload. The thread[28] went onto receive more than 17,000 upvotes and 725 comments in the first 24 hours, as well as spawning a series of image macros with captions alluding to the Third World Success Kid and the Skeptical Baby, an advice animal character based on a photo of an eyebrow-raising infant that emerged months earlier in January 2012.
Background on Lil Terio:
http://www.complex.com/tech/2013/08/terio-maleek-vine-kid-interview
This is Lil Terio:
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts
Ready to Unleash the Millionaire Entrepreneur in You?
Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.
With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.
Become a member and gain immediate access to...
- Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
- Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
- Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
- Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.
"You are the average of the five people you surround yourself with the most..."
Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!
Join Today
ivd.
