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Mastering B2B sales from zero (a detailed personal journal and a guide)

A detailed account of a Fastlane process...

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Matt Lee

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Hey guys, haven't posted here in a while. I've been thinking of ways to create some value on the forum. So I might as well write about my current process in learning B2B sales.

Preface: I've been working on a YouTube business for the past 10 months now. But the thing is it hasn't picked up traction as I hope it has. When a video goes "semi" viral like last month and I think I just landed on a winning formula, my next few video flops. So it's been an up-and-down ride with little to no control on my end. It is what it is though so I can't really complain since I chose to pursue a YouTube business. I'm not planning to quit it either since it has a massive scale factor. It's a long game on my mind. But the bottom line is it won't be getting profitable fast or easy.


That brings me to the reason for this thread.

I need skills that can earn me cash. I've been burning through my savings for the last 10 months and I'm almost at the limits. I have the technical skills for selling video editing but I don't have the sales skills to pitch and handle deals. I could auction myself on Fiverr/Upwork, but it'd be a bidding war with whoever can do the service for the lowest price. Not my cup of tea.

So I decided to go into B2B sales to learn the process(and get paid for learning essentially with however much I can make on commission). More so about the skills than the money. My vision is with the skillset from B2B sales, I will either 1) build a B2B editing business or 2) start a physical service business to fund my Youtube Business.


Here's what's done so far. Just last week, I decided to get uncomfortable and pick up a side job in B2B energy sales to learn the process of

1) Dealing with the business owner/people that will pay you
2) Sales process(looking for leads, getting in contact with the lead, getting by gatekeepers, talking with DM, pitch, close, etc...)
3) Getting used to rejections/objections/being indifferent(It's an attitude and a mindset)
4) Seeing things in terms of volume and reps(want a sale? Get in front of more businesses and pitch...)

The day-to-day is straightforward. You find a list of businesses on Google Maps in an area and cold walk in asking them if the manager/DM(whoever handles the billings) is there. Then you give them the pitch and handle objections. Then you lower their energy bills and get them to sign a contract that guarantees the rate. In between is where scripting/people management/sales experiences come into play.

Mind you, I don't have much experience in any of these things at all going in. I get too excited when things go well and my tonality goes high as a kite. Then if businesses seem busy, I get passive and sound like I'm asking a girl out for the first time.

I'm fine talking with people, but to pitch them a product and profit off it is not in my comfort zone. It's stupid I know. I realized this as I wrote it out and pitched to businesses for the past 5 days. But hey, this is my starting point.

Lastly, for some reason, I have a horrible limiting belief towards sales. I think mostly it comes from my family ingraining me with the idea that if you make a lot of money you're by default cheating someone else. I'm pretty value-oriented ever since I read MJ's books. If something is genuinely horseshit I can't get myself to endorse the product no matter what I try. It's something I am working on and will conquer.

Some things I've been ingraining in my head is "this offer solves this and this problem for the business and saves them money". "You're doing a favor for talking to these businesses". "These businesses can save lots of money if you stop being a little bitch and take the lead". "You know more than the businesses in this department, it's your job to educate why they need this offer".

All of these things are true by the way. The product that I'm selling at the job is 100% saving people money. It's just me getting over my nerve and stop listening to my weakness

Anyways. This is where I'm starting to master B2B sales.

PS. If you are/have been in B2B sales for a long time and have immense experience, feel free to give me feedback. I'll make sure to read and take notes.
 
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Gostv tnemm xop

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Et zua dep sief gsun nz qsiwouat qutv ov jetp'v ciip ietz vjuahj.
O jewi e jussocmi monovoph cimoig vuxesft temit. O vjopl nutvmz ov dunit gsun nz genomz ophseopoph ni xovj vji ofie vjev og zua neli e muv ug nupiz zua'si cz figeamv djievoph tuniupi imti.

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Tu vji aq epf fuxp ot katv qesv ug vji heni O xepv vu qmez. Vjev't xjev O'wi ciip vimmoph nztimg iwisz fez. Vjot ot katv e qesv ug vji heni. Netvis vjot tvehi epf nuwi up vu cohhis tvehit. Netvis nz inuvoupt epf demmat nz nopf epf O dep duprais nz piyv uctvedmi.

Tu epzxez. Jisi esi vji vjopht O'wi ophseopif opvu nztimg topdi vji metv aqfevi.

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Edlpuxmifhi uckidvoup+duni cedl vu vjios qeop quopvt+zuas tumavoup

3) Fu ipuahj vu gopf qiuqmi xju edvaemmz piif zuas tiswodi

Eheop. SIQ+WUMANI!

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Fuoph vji sohjv vjopht gus e tjusv enuapv ug voni fuitp'v niep kedl, cideati nutv qiuqmi(op hipisem) esi puv e qesv ug ZUAS japhsz dsuxf. Vjiz'si tdevvisif emm uwis vji qmedi.

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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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