Hi, one of my cousins has started a cake & desserts shop and has hired me to do the website and marketing stuff. I really want to use the "attention grabber" technique mentioned in Cashvertising by giving people something (like sticking a dollar bill to the top of a sales letter). I've already got my hands on data of CEO and business owner's birthdays in the city- but am not sure if it makes sense to send them an entire cake on their birthdays. Another option would be to target people by facebook ads and offer them something for their birthdays but I want something a lot more direct.
What is the best way to direct market this stuff? What can I send people on their birthdays that isn't too expensive, but will make them come to the shop?
What is the best way to direct market this stuff? What can I send people on their birthdays that isn't too expensive, but will make them come to the shop?
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.