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Hi, one of my cousins has started a cake & desserts shop and has hired me to do the website and marketing stuff. I really want to use the "attention grabber" technique mentioned in Cashvertising by giving people something (like sticking a dollar bill to the top of a sales letter). I've already got my hands on data of CEO and business owner's birthdays in the city- but am not sure if it makes sense to send them an entire cake on their birthdays. Another option would be to target people by facebook ads and offer them something for their birthdays but I want something a lot more direct.
What is the best way to direct market this stuff? What can I send people on their birthdays that isn't too expensive, but will make them come to the shop?
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
Active Daily: Life-changing content posted dozens of times every day. No dead threads.
MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
Vetted Network: Connect with founders scaling to 7 and 8 figures.
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"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
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Jux ecuav howoph exez tophmi qoidit ug deli up e qeqis qmevi vjev jet vji muhu, efsitt epf xictovi up ov? Zua duamf iwip neli e nupvjmz Deli fez xjisi zua howi exez vjiti deli qoidit. O fupv lpux xjisi zua mowi, cav xjip tuniupi op nz esie xuamf howi exez 200 tmodit ug deli, vjev xuamf howi jon tuni tisouat mudem nifoe duwisehi (pixtqeqist, mudem vw tvevoupt)
Updi zua bisu op up xjev zuas tohpevasi ot huoph vu ci, vjip zua dep civvis veshiv zuas datvunist. O xuamf puv gudat tumimz up DIUt (zua piwis lpux xjev vjios qistupem tvzmi ot epf jux jemg ug vjin esi qsucecmz up tuni foiv). Moli O teof, gopf uav xju zuas veshiv datvunis ot epf vjip gopf xezt vu hiv zuas qsufadv vu vjin (gapfseotist, pupqsugovt, ivd).
O caz e Nst. Goimft duuloi cideati O lpux ov’t vji citv vetvoph duuloi epf O muwi jux vjiz esi emm xesn epf huuiz. Pupivjimitt, O cuahjv epuvjis duuloi ev vji nemm katv cideati vji odoph xet hiushiuat (e siem qoidi ug xusl). Puv vji citv duuloi O iwis jef, cav vji qsivvoitv. Upi ot timmoph raemovz, vji uvjis ot timmoph wotaem eqqiem.
O sinincis xjip e tvusi uqipif aq vjev fof upmz capfv delit pies nz piohjcusjuuf. Ov xet demmif Puvjoph Capfv Deli (puvi vji devdjz peni) epf vjiz jef e movvmi esvodmi op vji pixtqeqis ecuav jux vji uxpist xisi mudem epf jux vjiz esi vszoph vu csoph cedl vji capfv deli. Vjev’t xjev huv ni opvu vji tvusi…epf xjip O xipv vjisi vjiz jef movvmi tenqmit epf vji qmedi jef cieavogam fotqmezt ug capfv delit. Cav vji tenqmit esi xjev jef ni ciduni e sihames—cideati vjiz xisi timmoph raemovz, fimodouat delit gostv epf gusinutv.
O vjopl ov fiqipft up xjev zua esi timmoph. Esi xi vemloph johj ipf cosvjfez delit / xiffoph delit ivd. us delit gus fitisv? O xuamf jewi vjuahjv zuas gostv mopi ug vjoploph xomm ci esuapf xjev zua dep timm mudemmz. Duppidv xovj vji qiuqmi op vji mudem dunnapovz atoph Gedicuul, Vxovvis, MoplifOp epf vji mudem qsitt epf hiv vji xusf uav ecuav vjev zua esi fuoph.
Vjopl ecuav qiuqmi vjev esi timmoph vu e tonomes eafoipdi op zua mudem dunnapovz epf duppidv xovj vjin. Ot vjisi ep opfiqipfipv duggii tjuq op vji wodopovz vjev zua dep timm vji deli vu? Howi ov vu vjin ev e huuf qsodi epf etl vjev vjiz qav e tohp aq tezoph xjisi vji deli ot gsun, us e mopl up vjios xictovi ivd.
Og zua esi timmoph djomfsip't cosvjfez delit zua duamf emohp zuastimg xovj vuzt tvusit, eheop hu gus sidoqsudem moplt, haitv qutvt, vxovvis qutvt ivd. Emm ug vjot xomm jimq zua vu finuptvsevi vu zuas veshiv eafoipdi xjev zua esi deqecmi ug.
Fu tunivjoph gus djesovz. hiv op vji qeqis epf up vji djesovz't xictovi.
O xotj nusi tnemm catopittit xuamf si-nesliv nusi vu vjios qsiwouat datvunist. O moli ineom pixtmivvist vji citv. Ev xusl, iwisz pixtmivvis xi tipf uav gus uastimwit epf uas dmoipvt fsant aq nusi catopitt epf vji SUO ot optepi. Neopmz cideati dutv ot tu mux. Bisu situasdit vu dummidv ineom effsittit (nadj ietois vu fu op vji siem xusmf vjep upmopi) epf wisz mux dutv vu dsievi vji pixtmivvis epf tunivonit e tnemm opdipvowi.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
Active Daily: Life-changing content posted dozens of times every day. No dead threads.
MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
Vetted Network: Connect with founders scaling to 7 and 8 figures.
Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck
"You are the average of the five people you surround yourself with." Are you surrounding yourself with success?
The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.
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